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Real world evidence: Is it driving a new archetype in the new cancer drugs segment? The potential for real world evidence is on the rise, especially in the new cancer drugs segment. The appropriate utilization of real world data has the potential to improve the entire...
What the Client Wanted A leading new cancer drugs manufacturer wanted to comprehend the regional unmet needs of the US and European patient population in the advanced stage of the disease and understand how they can be a respected player in the therapeutic area. The...
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