Business Challenge Assessment of right locations for launching new product Our client, a leading consumer goods manufacturer was planning to launch a new product and wanted to identify the most attractive stores with maximum sales potential. Situation Blanket approach...
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Product Launch Impact Assessment Helps Maximize Customer Reach for New Products for a European Bank
Business Challenge Assessing the impact of newly launched products. A leading European bank wanted to conduct product launch assessment for its new offerings through social media analytics. Situation: Determining the popularity of and sentiments for newly...