Visual merchandising is a concept in the retail business that promises to improve the aesthetic appeal of a product or store. This helps in seeking the attention of customers and increase sales, which means if you want the performance of your store to improve, you...
omnichannel retailing
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Weekly Round-Up: A Storyboard on the Benefits of Leveraging Analytics in Retail
LONDON: Quantzig, a leading analytics services provider, has announced the release of their new storyboard on analytics in retail. Each of these downloadable articles explains how analytics solutions can help companies to make informed decisions at tactical as well as...
How to Create a Perfect Omni Channel Strategy for Business
What is Omni Channel? Omni channel is primarily aimed at providing customers a seamless experience irrespective of how and where they are shopping from. An omni channel experience is a multi-channel approach to marketing, selling, and meeting the customer’ needs in a...
How Can Geospatial Analytics Help Uncover Surprising Insights on Omnichannel Retail?
What is Geospatial Analytics? Modern technologies such as locations sensors or GPS tracking, mobile devices, and social media facilitate companies to collect “geo-referenced” data about practically any event. Geospatial analytics uses this data to build maps,...