Social Media Campaign Promotion Tracking Helps an Online Retailer Successfully Launch One-day Product Delivery Service
Business Challenge Social media based campaign tracking. A US based online retailer wanted to understand the user sentiment to its trial based one day product delivery service, and also understand how the customers were reacting to the promotion campaign. Situation:...
Apparel Retailer Increases Sales Through Digital Channels by Improving Online Customer Experience and Online Promotional Strategies
Business Challenge Investment in creating digital media channels was not yielding expected returns. A leading apparel retailer in the US wanted to assess ways of increasing revenues through its web and mobile channels by improving conversion rates from website...
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