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Business Challenge Improving distribution strategy by analysis of distribution spend. A European online retailer wanted to improve its product distribution by analysis of the spend on in-house versus 3rd party logistics providers and determine the best distribution...
Business Challenge Social media based campaign tracking. A US based online retailer wanted to understand the user sentiment to its trial based one day product delivery service, and also understand how the customers were reacting to the promotion campaign. Situation:...
Business Challenge Investment in creating digital media channels was not yielding expected returns. A leading apparel retailer in the US wanted to assess ways of increasing revenues through its web and mobile channels by improving conversion rates from website...
Business Challenge Improvement of the customer journey analysis process. A leading retailer, wanted to improve the customer experience for their online store in order to improve conversion rates of its visitors. Situation: Evaluation of the effectiveness of design and...
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