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Patient Journey

Leveraging Patient Journey Mapping to Uncover New Insights & Explore Future Growth Opportunities Within the Cardiovascular Drugs Segment

The Challenge

The evolution of the traditional patient journey mapping approach to a more connected, data-driven approach has helped healthcare organizations to track and analyze factors that drive patient engagement, impact treatment decisions, and uncover innovative ways to position themselves for commercial success. A modern approach to patient journey mapping is one that offers deeper insights into stakeholder interactions, illuminates intervention points for drug manufacturers, and offers a strong foundation to develop strategies for the impactful activation of commercial markets. 

With a keen eye on exploring future growth opportunities within the cardiovascular drugs segment, the client, a well-known pharmaceutical company based out of the United States wanted to evaluate the potential impact of pursuing multiple future cardiology indications for drug discovery and label expansion. Owing to the alternative therapies and multiple treatment options available to patients today, their current offerings were exhibiting a plateaued performance with no signs of growth in the concerned market segment.

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Considering the growing competition in the cardiovascular drugs market, the client needed to analyze where they stand to develop an optimal launch plan for new patient segments. This is when they approached Quazntig as they wanted to leverage an integrated approach to patient journey mapping to skilfully capture patient perspectives and analyze the treatment pathways, disease flow, and key points that impact therapy/drug selection.

Our Approach

A detailed analysis of the client’s challenges revealed that a targeted launch plan for the introduction of the new drug to specific patient cohorts was crucial to the success of their initiative. To help them succeed, we adopted a multi-step approach to patient journey mapping- one which focused on analyzing patient data sets to visually represent treatment pathways and disease progression. This success story is an example of a modern patient journey mapping in action. Details of the solutions offered are described below.

Realizing the issue, the client set out to address this problem by leveraging patient journey analytics. It was clear that they needed a robust solution that would help them understand patient journeys and commercialize new drug applications.

Our analytics experts can help you gain a better understanding of drug treatment efficacy and cost-effectiveness of therapies. Get in touch to learn more about our capabilities.

Step 1: Data Discovery 

The initial phase of this patient journey mapping engagement focused on improving data quality and data accessibility. Our experts conducted a comprehensive data audit to analyze data sets and system infrastructure to bridge gaps and identify the required transformations.

Step 2: Data Processing

The second phase of this patient journey mapping engagement focused on conducting a qualitative and quantitative analysis of the gathered data sets to uncover key factors that impact patient journeys.

Step 3: Data Analysis

An in-depth analysis of the real-world data including electronic health records, insurance claims, and treatment pathways helped uncover discrepancies in provider perceptions on the efficiencies of drugs.

Step 4: Patient Journey Mapping

The final phase focused on mapping the patient journey to analyze their journey and draw conclusive insights on the progression of diseases and the prescribed drugs.

A structured approach to patient journey mapping helped layer primary and secondary research data with behavioral data sets such as medical records, EHR, and DRG to identify areas of unmet needs across multiple patient populations. This not only helped the client to prioritize their trial activity but also provided a foundation for targeted launch planning. The areas of unmet needs were further hypothesized based on an analysis of patterns found within the patient data sets, and this hypothesis drove a rapid iterative approach to the qualitative analysis uncovering the fact that this unmet need was largely unacknowledged due to the standardized methods of care.

Our advanced patient journey analytics solutions offer insights into drug efficacy, treatment pathways, and more. Schedule a FREE demo to gain comprehenisev insights.

Business Impact

Quantzig’s patient journey mapping engagement served as the basis for the client’s new drug launch initiative by providing the necessary evidence and setting the groundwork for devising action plans around the clinical trials, drug launches, product positioning, and patient journeys. Establishing a robust patient journey mapping strategy helped them devise a roadmap that helped them make crucial decisions right from the clinical trial phase through launch and beyond. Our multi-step approach to patient journey mapping aided the client in gauging the impacts and prioritizing the commercial activities based on treatment pathways, disease progression, and the associated impacts.

The four-pronged approach to patient journey mapping helped the client to:

  • Discover and quantify the key transition points along the continuum of care for patients 
  • Analyze the common patient treatment pathways and the drug discovery process from the provider, patient, and payer lenses
  • Capture perceptions on different drug therapies in target cohorts and required evidence to change the standard of care
  • Identify and analyze potential leverage points to impact the use and prescription of the new drug
  • Devise a roadmap for underpinning future value propositions 

Would you like to learn more about our patient journey analytics solutions portfolio? 

Patient Journey

Patient Journey Analytics: Enabling Advanced and Optimized Patient Care

To stay relevant in today’s constantly evolving and competitive health care marketplace, healthcare service providers have started finding novel methods to demonstrate the value their products deliver and strive for innovation. Many healthcare companies provide excellent clinical care but fail when it comes to administrative experiences. By leveraging patient journey analytics solutions, healthcare companies can implement processes and programs that deliver relevant and timely information and fill gaps that cause leakages in the patient experience. This practice can be helpful in improving pre- and post-clinical engagement, as well as further health initiatives.

Quantzig’s patient journey analytics solutions help healthcare companies to reduce the cost of care and gain a competitive advantage in the market. Request a FREE proposal to gain detailed insights into our complete portfolio of analytics services.

We at Quantzig, understand the predicaments healthcare companies face while streamlining patient experience. And for over 15 years, we have helped numerous companies overcome market challenges by leveraging our industry-leading data modeling and analytics capabilities. In this article, our experts have highlighted the key benefits of patient journey analytics to help healthcare organizations drive excellence and identify indicators that may result in churn.

Benefits of Patient Journey Analytics

Benefit #1: Helps in stopping care silos

Every healthcare company has blind spots that can occur anywhere, right from appointment scheduling to point-of-care to discharge and follow-ups. Patient journey analytics helps in mapping the workflow of the organization that makes loopholes in the patient care more visible. By identifying such blind spots, healthcare organizations can avoid risks or negative patient experiences in some cases.

Whether you are a part of the marketing, product development, or customer experience team at a hospital, a pharma company, or a health insurer, patient journey analytics should be part of your toolbox for customer research. If you would like to learn more about customer journey analytics, get in touch with our experts today.

Benefit #2: Unveils pain points in patient’s journey

Patient journey analytics can unveil various pain points along the patient journey. Gaining a better understanding of the different pain points that a patient has within the journey can help healthcare organizations to create an opportunity for improvements in operations and keep a track of the patient flow. Furthermore, this can aid in advanced and optimized patient care.

Benefit #3: Make an emotional connect with patients

By leveraging patient journey analytics, healthcare service providers can better understand the patient journey. This can allow them to better empathize with the patients. Patient journey mapping can illuminate the emotion of an encounter and highlight the feeling of the patient about a specific interaction. Such insights help organizations to understand better how to connect with patients on an emotional level to meet their requirements.

Our analytics solutions provide best-in-class frameworks to assist healthcare organizations to get maximum sales and insights out of every customer relationship and interaction. Request a FREE demo below to know more.

Read our latest success story to know how our patient journey analytics solutions helped a Denmark based pharma company to identify the most effective drug and treatment pattern based on patient characteristics.  

Revolutionizing Drug Development and Patient Care Using Patient Journey Analytics – A Customer Success Story

patient journey analytics

Revolutionizing Drug Development and Patient Care Using Patient Journey Analytics – A Customer Success Story

A leading Biopharma company based out of Denmark was looking to identify and assess possible ways through which they could leverage patient journey analytics to assess the qualitative and quantitative patient datasets to arrive at a better understanding of patient needs and the perceptions of target physicians in order to drive a more effective outreach towards them.

The Business Challenge

The healthcare industry is in the midst of a major paradigm shift due to which players are swiftly moving away from fact-based decisions to the discovery of insights with an emphasis toward empowering a data-driven healthcare system. Though biopharma companies are continuously challenged to leverage innovative methodologies to demonstrate the value of their offerings, most of them lack the basic capabilities and analytics skills to do so. Patient journeys are generally strategic which signifies that in a competitive and highly regulated environment like biopharma, understanding patient journeys can make a significant difference which can literally make or break the success of their drug launch initiatives. While recognizing that patient journey analytics is often more essential for biopharma companies than for other players, it’s imperative for businesses in this sector to leverage patient journey modeling to transform patient experiences.

Determining the right approach to patient journey analysis can be challenging. Request a FREE proposal to learn how our patient journey analytics experts can help.

With a keen eye on exploring new drug development opportunities, a multinational biopharma company approached Quanztig to gain a comprehensive view of the patient journeys and their overall experience. Dealing with an unstructured patient database proved to be a major challenge for the client given the inefficient nature of their data management systems. Additionally, with patient data being captured and stored from multiple interactions points the client found it challenging to monitor and track individual patient journeys to arrive at a conclusion.

Solution Offered and Value Delivered

An in-depth analysis helped us better understand the complexities of the client’s datasets and the challenges faced by them. Our patient journey analytics experts leveraged natural language processing and advanced algorithms to parse through the troves of unstructured patient datasets in order to extract sentiments and meaningful insights from them. This, in turn, helped the biopharma client to identify the most effective drug and treatment pattern based on patient characteristics. 

The growing challenging of integrating patient data from disparate sources can be daunting owing to privacy concerns, data use rights, infrastructure, and resource constraints. This is where patient journey analytics can help. Contact our experts today!

Quantzig’s patient journey analytics solutions also offered predictive insights on:

  • Communicating the potential benefits of a drug to enhance its value among patients and stakeholders
  • Building action plans to address issues through patient journey mapping
  • Rolling out patient support programs based on real-time patient data and advanced patient journey analytics
  • Categorizing and prioritizing important patient segments

What is the patient journey analytics?


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