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Patient Journey

Leveraging Patient Journey Mapping to Uncover New Insights & Explore Future Growth Opportunities Within the Cardiovascular Drugs Segment

The Challenge

The evolution of the traditional patient journey mapping approach to a more connected, data-driven approach has helped healthcare organizations to track and analyze factors that drive patient engagement, impact treatment decisions, and uncover innovative ways to position themselves for commercial success. A modern approach to patient journey mapping is one that offers deeper insights into stakeholder interactions, illuminates intervention points for drug manufacturers, and offers a strong foundation to develop strategies for the impactful activation of commercial markets. 

With a keen eye on exploring future growth opportunities within the cardiovascular drugs segment, the client, a well-known pharmaceutical company based out of the United States wanted to evaluate the potential impact of pursuing multiple future cardiology indications for drug discovery and label expansion. Owing to the alternative therapies and multiple treatment options available to patients today, their current offerings were exhibiting a plateaued performance with no signs of growth in the concerned market segment.

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Considering the growing competition in the cardiovascular drugs market, the client needed to analyze where they stand to develop an optimal launch plan for new patient segments. This is when they approached Quazntig as they wanted to leverage an integrated approach to patient journey mapping to skilfully capture patient perspectives and analyze the treatment pathways, disease flow, and key points that impact therapy/drug selection.

Our Approach

A detailed analysis of the client’s challenges revealed that a targeted launch plan for the introduction of the new drug to specific patient cohorts was crucial to the success of their initiative. To help them succeed, we adopted a multi-step approach to patient journey mapping- one which focused on analyzing patient data sets to visually represent treatment pathways and disease progression. This success story is an example of a modern patient journey mapping in action. Details of the solutions offered are described below.

Realizing the issue, the client set out to address this problem by leveraging patient journey analytics. It was clear that they needed a robust solution that would help them understand patient journeys and commercialize new drug applications.

Our analytics experts can help you gain a better understanding of drug treatment efficacy and cost-effectiveness of therapies. Get in touch to learn more about our capabilities.

Step 1: Data Discovery 

The initial phase of this patient journey mapping engagement focused on improving data quality and data accessibility. Our experts conducted a comprehensive data audit to analyze data sets and system infrastructure to bridge gaps and identify the required transformations.

Step 2: Data Processing

The second phase of this patient journey mapping engagement focused on conducting a qualitative and quantitative analysis of the gathered data sets to uncover key factors that impact patient journeys.

Step 3: Data Analysis

An in-depth analysis of the real-world data including electronic health records, insurance claims, and treatment pathways helped uncover discrepancies in provider perceptions on the efficiencies of drugs.

Step 4: Patient Journey Mapping

The final phase focused on mapping the patient journey to analyze their journey and draw conclusive insights on the progression of diseases and the prescribed drugs.

A structured approach to patient journey mapping helped layer primary and secondary research data with behavioral data sets such as medical records, EHR, and DRG to identify areas of unmet needs across multiple patient populations. This not only helped the client to prioritize their trial activity but also provided a foundation for targeted launch planning. The areas of unmet needs were further hypothesized based on an analysis of patterns found within the patient data sets, and this hypothesis drove a rapid iterative approach to the qualitative analysis uncovering the fact that this unmet need was largely unacknowledged due to the standardized methods of care.

Our advanced patient journey analytics solutions offer insights into drug efficacy, treatment pathways, and more. Schedule a FREE demo to gain comprehenisev insights.

Business Impact

Quantzig’s patient journey mapping engagement served as the basis for the client’s new drug launch initiative by providing the necessary evidence and setting the groundwork for devising action plans around the clinical trials, drug launches, product positioning, and patient journeys. Establishing a robust patient journey mapping strategy helped them devise a roadmap that helped them make crucial decisions right from the clinical trial phase through launch and beyond. Our multi-step approach to patient journey mapping aided the client in gauging the impacts and prioritizing the commercial activities based on treatment pathways, disease progression, and the associated impacts.

The four-pronged approach to patient journey mapping helped the client to:

  • Discover and quantify the key transition points along the continuum of care for patients 
  • Analyze the common patient treatment pathways and the drug discovery process from the provider, patient, and payer lenses
  • Capture perceptions on different drug therapies in target cohorts and required evidence to change the standard of care
  • Identify and analyze potential leverage points to impact the use and prescription of the new drug
  • Devise a roadmap for underpinning future value propositions 

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Patient Journey

Patient Journey Analytics: Enabling Advanced and Optimized Patient Care

To stay relevant in today’s constantly evolving and competitive health care marketplace, healthcare service providers have started finding novel methods to demonstrate the value their products deliver and strive for innovation. Many healthcare companies provide excellent clinical care but fail when it comes to administrative experiences. By leveraging patient journey analytics solutions, healthcare companies can implement processes and programs that deliver relevant and timely information and fill gaps that cause leakages in the patient experience. This practice can be helpful in improving pre- and post-clinical engagement, as well as further health initiatives.

Quantzig’s patient journey analytics solutions help healthcare companies to reduce the cost of care and gain a competitive advantage in the market. Request a FREE proposal to gain detailed insights into our complete portfolio of analytics services.

We at Quantzig, understand the predicaments healthcare companies face while streamlining patient experience. And for over 15 years, we have helped numerous companies overcome market challenges by leveraging our industry-leading data modeling and analytics capabilities. In this article, our experts have highlighted the key benefits of patient journey analytics to help healthcare organizations drive excellence and identify indicators that may result in churn.

Benefits of Patient Journey Analytics

Benefit #1: Helps in stopping care silos

Every healthcare company has blind spots that can occur anywhere, right from appointment scheduling to point-of-care to discharge and follow-ups. Patient journey analytics helps in mapping the workflow of the organization that makes loopholes in the patient care more visible. By identifying such blind spots, healthcare organizations can avoid risks or negative patient experiences in some cases.

Whether you are a part of the marketing, product development, or customer experience team at a hospital, a pharma company, or a health insurer, patient journey analytics should be part of your toolbox for customer research. If you would like to learn more about customer journey analytics, get in touch with our experts today.

Benefit #2: Unveils pain points in patient’s journey

Patient journey analytics can unveil various pain points along the patient journey. Gaining a better understanding of the different pain points that a patient has within the journey can help healthcare organizations to create an opportunity for improvements in operations and keep a track of the patient flow. Furthermore, this can aid in advanced and optimized patient care.

Benefit #3: Make an emotional connect with patients

By leveraging patient journey analytics, healthcare service providers can better understand the patient journey. This can allow them to better empathize with the patients. Patient journey mapping can illuminate the emotion of an encounter and highlight the feeling of the patient about a specific interaction. Such insights help organizations to understand better how to connect with patients on an emotional level to meet their requirements.

Our analytics solutions provide best-in-class frameworks to assist healthcare organizations to get maximum sales and insights out of every customer relationship and interaction. Request a FREE demo below to know more.

Read our latest success story to know how our patient journey analytics solutions helped a Denmark based pharma company to identify the most effective drug and treatment pattern based on patient characteristics.  

Revolutionizing Drug Development and Patient Care Using Patient Journey Analytics – A Customer Success Story

patient journey analytics

Revolutionizing Drug Development and Patient Care Using Patient Journey Analytics – A Customer Success Story

A leading Biopharma company based out of Denmark was looking to identify and assess possible ways through which they could leverage patient journey analytics to assess the qualitative and quantitative patient datasets to arrive at a better understanding of patient needs and the perceptions of target physicians in order to drive a more effective outreach towards them.

The Business Challenge

The healthcare industry is in the midst of a major paradigm shift due to which players are swiftly moving away from fact-based decisions to the discovery of insights with an emphasis toward empowering a data-driven healthcare system. Though biopharma companies are continuously challenged to leverage innovative methodologies to demonstrate the value of their offerings, most of them lack the basic capabilities and analytics skills to do so. Patient journeys are generally strategic which signifies that in a competitive and highly regulated environment like biopharma, understanding patient journeys can make a significant difference which can literally make or break the success of their drug launch initiatives. While recognizing that patient journey analytics is often more essential for biopharma companies than for other players, it’s imperative for businesses in this sector to leverage patient journey modeling to transform patient experiences.

Determining the right approach to patient journey analysis can be challenging. Request a FREE proposal to learn how our patient journey analytics experts can help.

With a keen eye on exploring new drug development opportunities, a multinational biopharma company approached Quanztig to gain a comprehensive view of the patient journeys and their overall experience. Dealing with an unstructured patient database proved to be a major challenge for the client given the inefficient nature of their data management systems. Additionally, with patient data being captured and stored from multiple interactions points the client found it challenging to monitor and track individual patient journeys to arrive at a conclusion.

Solution Offered and Value Delivered

An in-depth analysis helped us better understand the complexities of the client’s datasets and the challenges faced by them. Our patient journey analytics experts leveraged natural language processing and advanced algorithms to parse through the troves of unstructured patient datasets in order to extract sentiments and meaningful insights from them. This, in turn, helped the biopharma client to identify the most effective drug and treatment pattern based on patient characteristics. 

The growing challenging of integrating patient data from disparate sources can be daunting owing to privacy concerns, data use rights, infrastructure, and resource constraints. This is where patient journey analytics can help. Contact our experts today!

Quantzig’s patient journey analytics solutions also offered predictive insights on:

  • Communicating the potential benefits of a drug to enhance its value among patients and stakeholders
  • Building action plans to address issues through patient journey mapping
  • Rolling out patient support programs based on real-time patient data and advanced patient journey analytics
  • Categorizing and prioritizing important patient segments

What is the patient journey analytics?

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IR40

How is the Power of Patient Journey Mapping Transforming the Patient Experience?

patient journeyIn the face of limited resources and multiple priorities, healthcare organizations may question the value of improving and measuring the patient’s experience with care. Yet, regulatory trends and powerful healthcare market, combined with patient journey mapping, make a compelling case for improving the patient experience.

Recent research shows that any industry can benefit from mapping the customer’s journey, and the healthcare sector is no exception. The truth of the matter is, many healthcare companies provide excellent clinical care but fail when it comes to administrative experiences. By using patient journey mapping as a guide, healthcare marketers can implement processes and programs that deliver relevant and timely information and fill gaps that cause leakages in the patient experience. This practice can be helpful in improving pre- and post-clinical engagement, as well as further health initiatives of the population.

We at Quantzig, understand the predicaments healthcare companies face in providing a good patient experience. This is where patient journey mapping can help significantly but for patient journey mapping to be effective it is very important to understand which patient journey matters and why. And to help companies excel in the competitive healthcare industry, our team of experts has highlighted the benefits of patient journey mapping, challenges companies face in mapping patient journey, and a few important ways in which patient journey mapping can drive excellence and find indicators that are crucial to the patients.

Whether you are part of marketing, product development, or customer experience team at a hospital, a pharma company, a device manufacturer, or a health insurer, patient journey mapping should be part of your toolbox of customer research. If you would like to learn more about journey mapping, contact one of our experts today.

What is Patient Journey Mapping?

Patient journey mapping is an exercise that can be done by healthcare companies to better understand what individual patient experience throughout his/her journey. The patient journey map outlines all the patient touch points during every stage of the care journey and helps in creating strategic outreach that enhances patient engagement, satisfaction, and patient flow.

The patient journey typically consists of six stages:

  • Awareness
  • Help
  • Care
  • Treatment
  • Change in behavior or lifestyle
  • Ongoing Care or proactive Health

Using patient journey mapping as a guide, healthcare marketers can craft personalized and strategic outreach that keeps patients engaged throughout the care journey and encourages lasting patient-provider relationships.

Benefits of Patient Journey Mapping

Benefit #1: Helps in stopping care silos

Every healthcare company has blind spots that can occur anywhere, right from appointment scheduling to point-of-care to discharge and follow-up. When the workflow of the organization is mapped, these blind spots become more visible. These blind spots often lead to increased risk or a negative patient experience in some cases. Patient journey mapping can provide solutions to such issues.

Still, want to know more about the benefits of patient journey mapping? Request for more information here.

Benefit #2: Guide patient expectations

Patient journey mapping helps healthcare companies to solve one of the biggest problems that a patient faces, which is, not knowing what is supposed to happen next. The unknown or confusing instructions the patient receives during their journey creates a bad impact on the business. Furthermore, this leads to a lack of adherence to their care plan.

Benefit #3: Uncover pain points

Patient journey mapping can unveil pain points along the way. A better understanding of the different pain points that a patient has within the journey can help healthcare companies to create an opportunity for improvements in operations and keep a track of patient flow.

Benefit #4: Connect with patients emotionally

Understanding the patient journey allows companies to better empathize with the patients. Patient journey maps can illuminate the emotion of an encounter and highlight the feeling of the patient about an interaction. These insights provide a better understanding of the organization of how to connect with patients on an emotional level to meet their requirements.

Benefit #5: Make the care continuum continuous

When patients are referred outside of any healthcare organization, there is often a gap in communication between providers. These gaps could be a result of technology, geography, and network among other circumstances. As a result, often the care continuum does not feel continuous from the lens of the patient. This creates opportunities for gaps in care, thus, impacting overall patient outcomes, revenue, and the bottom line. This is where patient journey mapping can help.

Quantzig’s healthcare analytics solutions help clients in the healthcare industry including pharma, medical devices, diagnostics, and healthcare delivery companies to reduce costs, address key challenges, increase margins, and gain a competitive advantage in the market. Request a free proposal today to know more about the portfolio of services.

Benefit #6: Close-the-Loop

Communication breakdowns are at the core of most negative patient interactions. If the expectations of a patient are not communicated throughout the touchpoints on the patient journey, there are high chances that this expectation is not going to be met. Patient journey mapping can help in quickly identifying and resolving any patient issues. This can help in improving patient experience and create better efficiencies for your practice.

Benefit #7: Assists in continuous improvement

Collecting data of patient journey is important, but what matters the most is what you do with the data. Patient journey mapping helps in having the proper plan in place to examine this data regularly. Furthermore, this will help to understand recurring issues, systemic themes, and improvement opportunities.

Challenges in Patient Journey Mapping

Challenge #1: Investment

Healthcare companies to implement patient journey mapping into their process, need investment in terms of time and costs. This investment is required to capture the data from the current journey of the patients and their experience.

Challenge #2: Complexity of patient journey

Healthcare companies face the issue of complexity in the patient journey which makes it very difficult for them to know the point from where they should start mapping their patients. 

Challenge #3: Lack of proper skill set

Businesses may not have the appropriate skill set to capture the required patient data. This makes things even more difficult and challenging. Consequently, companies end up collecting useless or least valuable data and cannot obtain desired results.

Challenge #4: Regular monitoring of the patient outcomes

It needs to be updated and validated to keep up with constantly changing user needs, behaviors, technologies, and developments in an organization’s proposition. There may be pressures on the business to deliver customer initiatives that can be more readily measured in terms of impact on the bottom line.

We understand the challenges healthcare organizations face with the changing customer demographics in the healthcare spectrum. Our analytics solutions provide best-in-class frameworks to assist healthcare organizations to get maximum sales and marketing support and insights out of every customer relationship and interaction. Request a free demo below for more insights.

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IR22

3 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience

As patient experience moves towards the center stage for many of the nation’s health systems, leaders and pharmaceutical companies responsible for this function are tackling issues like lack of leadership to drive patient centricity, separating quality care from hospital amenities, and understanding patient journey, needs, and wants.

When a patient’s needs and demands are not understood or there is a breakdown in the communication, they feel lost, vulnerable, and afraid. This is where marketers and communicators should be contributing to the patient experience. While the healthcare professionals or pharmaceutical companies may not be able to change what happens in the examination room, there are several ways they can support and enhance communication throughout the experience, and patient journey mapping is a key strategy.

At Quantzig, we understand the power of patient journey mapping in boosting patient experience and the huge difference it can make in the growth graph of your healthcare business. And to help pharmaceutical companies excel in an ever-competitive healthcare Contact USmarket, our team of experts has highlighted three key strategies for leveraging patient journey mapping that can help pharmaceutical companies improve their patient experience.

Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience

Strategy #1: Treat your organization’s website like the North Star

Pharmaceutical companies or any healthcare organization should ensure that their website should be truly patient-centric and offer clear, strategic calls-to-action to tap into the mindset of the patient. This helps your prospective patients to be just a click away from what they need. Patient journey mapping at the trigger event phase will likely drive the critical first impression and begin a positive or negative patient experience.

Strategy #2: Ensure your calls to action are an impeccable experience

Whether patients are calling for an appointment or scheduling services online, they should experience the ease of access. Lengthy hold times and arduous steps to see a provider creates friction for your patient audiences. Patient journey mapping at the cRequest Proposalonsideration phase pushes pharmaceutical companies to strive for improving the ease of access.

Strategy #3: Communicate to patients about the next step clearly

Ensuring that the patient understands the next step, and the step after that is very important. The intent and experience phase of patient journey mapping makes it mandatory for hospitals and pharmaceutical companies to have a clear communications protocol to guide patients through the scenario that may come next, making them feel well-cared for and delivering the utmost patient experience.


Wondering how to improve patient experience and reconfigure your approach to care? Patient journey mapping is the key. Request a free demo below and access patient data on real-time dashboards.

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customer analytics

Patient Journey Mapping for a Leading New Cancer Drugs Manufacturer Helps Form a Company-Wide Agreement on Key Issues and Unmet Needs

What the Client Wanted

A leading new cancer drugs manufacturer wanted to comprehend the regional unmet needs of the US and European patient population in the advanced stage of the disease and understand how they can be a respected player in the therapeutic area.Request Proposal

The Outcome

The company prioritized the list of unmet needs for the patient population and identified opportunities for promoters to share their resources with each other. This nurtured a company-wide agreement on key issues and unmet needs.


New Cancer Drugs Outlook

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Leveraging Patient Journey Mapping for a Leading Primary Health Care Services Provider

The client: A leading primary health care services provider

Area of engagement: Patient journey mapping

Primary health care (PHC) or essential health care is based on socially acceptable and scientifically sound methods and technologies that make universal health care accessible to individuals across economies. In the healthcare industry, primary health care service providers offer personalized and holistic care for patients of all age groups. It includes treating acute conditions such as respiratory tract infections, managing chronic diseases, and implementing preventing measures such as targeted health screening. However, the main goal of primary health care service providers across economies is the attainment of better health services for all. The World Healthcare Organization (WHO) has identified five key elements to achieving this goal:

  • Increasing the participation of stakeholders
  • Integrating healthcare across sectors
  • Organizing health care services around the needs and expectation ofQZ- Request free proposal people
  • Reducing exclusion and social disparities in health
  • Pursuing collaborative models

The Business Challenge

The client, a well-known primary health care services provider, approached our team of experts to help them improve their administrative services. The client was looking at gaining detailed insights into the patient’s experience to reveal new opportunities for innovation. Additionally, the primary health care provider wanted to create and leverage the use of patient journey maps. The client also wanted to anticipate the future healthcare industry trends and develop strategies to maximize customer retention.

Primary Health Care

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The Solution and the Business Impact

The patient journey mapping solution offered by the experts at Quantzig helped the primary health care services provider to map the journey of their patients to identify gaps that may hinder the relationship. Our solution also enabled them to maximize customer retention strategies by identifying the potential customers. Moreover, the patient journey mapping solution offered insights that helped their administrative departments to better engage and communicate with patients.

Patient Journey Mapping Solution Predictive Insights

Understanding the way customers behave can be very valuable for primary health care service providers. In fact, firms in the healthcare industry are now focusing on extracting useful information from a customer’s journey to make better business decisions. Also, the inability of the administrative departments to communicate with patients results in huge losses for the primary health care firms. Using patient journey maps as a guide, primary health care service providers can implement processes that deliver timely and relevant data and fill gaps that cause leakage in the customer’s experience. Moreover, our patient journey mapping solution also helps to improve pre-clinical and post-clinical engagement, as well as other health initiatives.

Here are a few digital trends that are bringing about disruptions in the healthcare industry

  • Smart technology and wearable devices: The emergence of smart technology in healthcare has brought about various innovations in wearable devices. Wearables use embedded smart sensors and can also store data that can be accessed when needed or transmit the results to the clinic in real-time. Moreover, such devices can also measure the temperature, perform ECG’s, and DIY blood tests.
  • The emergence of big data: Big data is bringing about significant disruptions in every sector, and the healthcare industry is no exception. Gathering and analyzing patient data helps primary health care service providers in measuring customer satisfaction rates. The collected data can also be pooled and studied to predict healthcare trends for the entire country.
  • Empowered customers: Patient empowerment is an entirely new trend in healthcare. It’s a new way to look at healthcare and one that holds promise for all of us with easy access to the digital landscape.

To succeed in this digital era, primary healthcare service providers must consider implementing strategies to serve the end-users based on their needs. This necessitates the need for creating and leveraging patient journey maps. Patient journey mapping can be highly influential when it comes to measuring the success of healthcare organizations. It also enables them to reach higher profit margins by prioritizing customer experience. Moreover, by creating and implementing patient journey mapping, primary healthcare providers can improve health outcomes, customer satisfaction, and the organization’s bottom line.


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