Quantzig’s Analytics Centre of Excellence: Patient Engagement Analysis Helped a Leading Pharma Company to Improve Conversion Rate by 35%
The client is a leading pharma company based out of the United States who is well-known for its better-quality control standards in medicine. The pharma company approached Quantzig to leverage its expertise in offering patient engagement analysis solutions to...How is Big Data Analytics Contributing to the Changing Dynamics of the Pharmaceutical Industry?
[vc_row][vc_column][vc_column_text] The use of big data is no longer limited to transforming customer-facing functions such as sales and marketing alone. In the pharmaceutical industry, big data analytics is helping companies to deal with declining success rates and...
Top Pharma Marketing Trends to Watch Out for in 2019
Pharma companies are facing several predicaments such as slowed market growth, aggravating drug prices, patient-centric approach to healthcare, Brexit, and much more. The capabilities required for pharma companies to overcome these challenges and connect with key...
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