Tag: Pharmaceutical Industry Overview

Pharmaceutical Industry

Quantzig’s Real World Evidence Analytics Solutions Helped a Pharmaceutical Industry Client to Improve Drug Efficacy and Increase the Market Share by 3x

Today for companies in the pharmaceutical industry, it has become very crucial to shift from a sales and marketing-focused model to an access-driven commercial model. With healthcare becoming a priority for governments in several countries, the pharmaceutical industry seems to have a bright future. But on the flipside, there are several factors like consumer attitudes, drug availability, affordability, policies of governments, which might not entirely be in the favor of pharma companies and are challenging the growth of pharmaceutical industry.

A leading pharmaceutical manufacturer and distributor, based out of US, has 5 years of patient CDR and claims repository. They wanted to track the market share and analyze future growth opportunities based on the performance of two oral oncolytic drugs they had launched a year back using both internal and real-world sources of data.

Request a FREE Brochure of our real-world evidence analytics solution to learn how it can help companies in the pharmaceutical industry to interpret data from patient records, clinical trials, and drug discovery.

Business Challenge

The client, a leading pharmaceutical company, was facing serious challenges in tracking the market share and updating static reports frequently based on changing stakeholder requirements. Moreover, with the complexity of multiple lines of therapy, a high degree of specificity was required to help physicians determine the right therapy and drug combination for different patient segments. The client collaborated with Quantzig to leverage its expertise in offering real word evidence analytics solution for tracking and monitoring the market share and simulating outcomes for physicians.

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Business Outcome

Solution Offered and Value Delivered

To help the pharmaceutical industry client tackle their core business challenges, real world evidence analytics experts adopted a three-step holistic approach. In the first phase they designed a rule-based algorithm (leveraging multiple predictive algorithms) to arrive at the best treatment option for particular patient profiles. The second phase of this engagement focused on integrating medical and pharmacy data at patient level to offer the pharmaceutical industry client a complete market picture including (physician, diagnosis, procedure, prescription date, pills / days). In the third and final phase, the experts developed a rule based optimal treatment algorithm to predict the best treatment option based on cancer progression and risk of surgery.

Gain limited-time complimentary access to our analytics platform to evaluate the drug treatment efficacy and cost-effectiveness of therapies to complement clinical trial outcomes using disparate data sources.

The solution offered helped the pharmaceutical company to track the market share and sales trends of the drugs in real time and ensure reporting at multiple levels (region, physician etc.) for all metrics.

Quantzig’s real world evidence analytics also helped the pharmaceutical industry client to:

  • Develop new therapies and differentiate their brand from the market
  • Design multiple Hidden Markov Models to arrive at the best treatment option for particular patient profile
  • Increase market share by 3X

Learn more about the benefits of real world evidence analytics solutions in the pharmaceutical industry.

3 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience

As patient experience moves towards the center stage for many of the nation’s health systems, leaders and pharmaceutical companies responsible for this function are tackling issues like lack of leadership to drive patient centricity, separating quality care from hospital amenities, and understanding patient journey, needs, and wants.

When a patient’s needs and demands are not understood or there is a breakdown in the communication, they feel lost, vulnerable, and afraid. This is where marketers and communicators should be contributing to the patient experience. While the healthcare professionals or pharmaceutical companies may not be able to change what happens in the examination room, there are several ways they can support and enhance communication throughout the experience, and patient journey mapping is a key strategy.

At Quantzig, we understand the power of patient journey mapping in boosting patient experience and the huge difference it can make in the growth graph of your healthcare business. And to help pharmaceutical companies excel in an ever-competitive healthcare Contact USmarket, our team of experts has highlighted three key strategies for leveraging patient journey mapping that can help pharmaceutical companies improve their patient experience.

Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience

Strategy #1: Treat your organization’s website like the North Star

Pharmaceutical companies or any healthcare organization should ensure that their website should be truly patient-centric and offer clear, strategic calls-to-action to tap into the mindset of the patient. This helps your prospective patients to be just a click away from what they need. Patient journey mapping at the trigger event phase will likely drive the critical first impression and begin a positive or negative patient experience.

Strategy #2: Ensure your calls to action are an impeccable experience

Whether patients are calling for an appointment or scheduling services online, they should experience the ease of access. Lengthy hold times and arduous steps to see a provider creates friction for your patient audiences. Patient journey mapping at the cRequest Proposalonsideration phase pushes pharmaceutical companies to strive for improving the ease of access.

Strategy #3: Communicate to patients about the next step clearly

Ensuring that the patient understands the next step, and the step after that is very important. The intent and experience phase of patient journey mapping makes it mandatory for hospitals and pharmaceutical companies to have a clear communications protocol to guide patients through the scenario that may come next, making them feel well-cared for and delivering the utmost patient experience.


Wondering how to improve patient experience and reconfigure your approach to care? Patient journey mapping is the key. Request a free demo below and access patient data on real-time dashboards.

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Top 3 Pharmaceutical Marketing Strategies that Companies Must Keep an Eye on

At present, the pharmaceutical industry is one of the biggest markets in the world and companies must be vigilant of the latest pharmaceutical marketing strategies to successfully reach the target audience. The time and effort that it takes to research and identify a market, develop a formulation for the drug, integrate operational systems, run clinical trials, and focus on branding are colossal and every stage takes a great deal of funding to reach completion. Therefore, it is essential for pharmaceutical companies to have some good pharmaceutical marketing strategies in place. Most pharmaceutical companies are competing against each other in terms of retailing products. Geographical location and price are essential qualities that can help companies to make a dent in the market. But implementing watertight pharmaceutical marketing strategies can help companies to become market leaders. In this article, we have explained in detail some interesting pharmaceutical marketing strategies to help pharma companies increase their presence in the market.

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data and analytics

Top 5 Challenges Facing the Pharmaceutical Industry and Solutions to Combat Them Effectively

There have been several speculations about the stationary growth of the pharmaceutical industry, but recent technological advancements are expected to encourage the growth of this industry in the years to come. Click To Tweet

The recent population shift to urban areas and increasing accessibility of people to healthcare services has opened the doors for companies in the pharmaceutical industry to a broader target market. These emerging markets are becoming extremely important for pharma companies. However, for companies in the pharmaceutical industry, it becomes very essential to shift from a sales and marketing-focused model to an access-driven commercial model. Additionally, with healthcare becoming a priority for governments in several countries, the pharmaceutical industry seems to have a bright future. But on the flipside, there are several factors like consumer attitudes, drug availability, affordability, policies of governments, which might not entirely be in the favor of pharma companies and are challenging the growth of pharmaceutical industry. In this article, we have talked about several critical challenges faced by the big players in the pharmaceutical industry. and have highlighted steps that will help companies to combat each of those challenges.

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