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Today for companies in the pharmaceutical industry, it has become very crucial to shift from a sales and marketing-focused model to an access-driven commercial model. With healthcare becoming a priority for governments in several countries, the pharmaceutical industry...
As patient experience moves towards the center stage for many of the nation’s health systems, leaders and pharmaceutical companies responsible for this function are tackling issues like lack of leadership to drive patient centricity, separating quality care from...
At present, the pharmaceutical industry is one of the biggest markets in the world and companies must be vigilant of the latest pharmaceutical marketing strategies to successfully reach the target audience. The time and effort that it takes to research and identify a...
"There have been several speculations about the stationary growth of the pharmaceutical industry, but recent technological advancements are expected to encourage the growth of this industry in the years to come." The recent population shift to urban areas and...
Pharmaceutical Industry Overview New product sales ramp up with rising demand, product line expansion, successful innovation, and strong clinical study results. Additionally, more frequent FDA approvals, continued strong performance from key products, growing demand...
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