How is Big Data Analytics Contributing to the Changing Dynamics of the Pharmaceutical Industry?
[vc_row][vc_column][vc_column_text] The use of big data is no longer limited to transforming customer-facing functions such as sales and marketing alone. In the pharmaceutical industry, big data analytics is helping companies to deal with declining success rates and...
Top Pharma Marketing Trends to Watch Out for in 2019
Pharma companies are facing several predicaments such as slowed market growth, aggravating drug prices, patient-centric approach to healthcare, Brexit, and much more. The capabilities required for pharma companies to overcome these challenges and connect with key...
3 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience
As patient experience moves towards the center stage for many of the nation’s health systems, leaders and pharmaceutical companies responsible for this function are tackling issues like lack of leadership to drive patient centricity, separating quality care from...
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