Highlights of the Case Study: Particulars Description Client A leading pharma company in South America was struggling with the increasing cost of biologics development. Business Challenge Our client wanted to analyze diverse data types...
pharmaceutical marketing strategies
Get the latest news updates on Quantzig’s developments — our service portfolio expansions, successful project completions and engagement insights, accolades, and more through our press releases and media mentions hub.
Quantzig’s Analytics Centre of Excellence: Patient Engagement Analysis Helped a Leading Pharma Company to Improve Conversion Rate by 35%
The client is a leading pharma company based out of the United States who is well-known for its better-quality control standards in medicine. The pharma company approached Quantzig to leverage its expertise in offering patient engagement analysis solutions to...
How is Big Data Analytics Contributing to the Changing Dynamics of the Pharmaceutical Industry?
[vc_row][vc_column][vc_column_text] The use of big data is no longer limited to transforming customer-facing functions such as sales and marketing alone. In the pharmaceutical industry, big data analytics is helping companies to deal with declining success rates and...
Top Pharma Marketing Trends to Watch Out for in 2019
Pharma companies are facing several predicaments such as slowed market growth, aggravating drug prices, patient-centric approach to healthcare, Brexit, and much more. The capabilities required for pharma companies to overcome these challenges and connect with key...
3 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience
As patient experience moves towards the center stage for many of the nation’s health systems, leaders and pharmaceutical companies responsible for this function are tackling issues like lack of leadership to drive patient centricity, separating quality care from...
Top 3 Pharmaceutical Marketing Strategies that Companies Must Keep an Eye on
At present, the pharmaceutical industry is one of the biggest markets in the world and companies must be vigilant of the latest pharmaceutical marketing strategies to successfully reach the target audience. The time and effort that it takes to research and identify a...