Do u feel that choosing the right pricing strategy for your brand is a daunting task? Rest assured, you are not alone in this dilemma. A considerable amount of calculations and brain-storming are involved while setting up the price for a product or service. Companies...
Price forecasting
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8 Things That Influence Price Elasticity
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Top Five Trends in the Transportation Industry that Companies Should be Familiar With
The digital age of commerce and reduction in global trade barriers have significantly contributed to the growth of the transportation industry. The introduction of new technologies, innovation, big data, and IoT has transformed the functioning of the transportation...
Reduce Errors in Your Sales Forecasting with Proven Methods
Businesses are being more focused on accurate sales forecasting as deviations in forecast versus actual sales figure could cost them in terms of lost revenue opportunities. As a result of this, the production forecast and other business operations will also take a...
Track your Customer Lifetime Value to Improve Marketing Performance
In the age where brands have taken the spotlight over the core product, it is becoming increasingly important to measure customers’ spend on brands. Companies are also rolling out loyalty offers and various promotional schemes to fight over a customer with their...
Oil Company Improves Pricing Process and Efficiency Using Pricing Analytics
Business Challenge Implementation of robust pricing model. A leading energy client wanted to develop price model to better manage the impact of price changes on its business. Situation: Setting up analytical models for price modeling. The client wanted to improve its...