Why Does your Company Need Pricing Analytics?
You set MRSP of $100 for a product and you feel that the sales are not quite picking up. So now, you lower the price and find out that the sales are increasing. You reduce the price further in hope of sales skyrocketing, it increases, albeit not as rapidly as it did...Why it’s Time to Adopt Pricing Analytics
A modern-day consumer has multiple options to choose from the competitive market. Innovations brought about by a brand is being easily imitated, and the level of product differentiation is declining. Companies these days are battling out on the price front with...
Pricing Analytics Helps a Food and Beverage Company to Drive Profits Using a Strategic Pricing Framework
With rapidly changing tastes and preferences of the consumers, the food and beverage companies are focusing on innovations to shift towards a health-conscious and customer-centric environment. To sustain themselves in a competitive environment, it is necessary for...
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