Cross-Sell/Up-Sell Analytics Improves Customer Targeting and Customer Profitability for a Financial Services Company

Cross-Sell/Up-Sell Analytics Improves Customer Targeting and Customer Profitability for a Financial Services Company

Business Challenge  Improving cross sell and up-sell within existing customers. A leading banking and financial services company wanted to conduct customer analysis to improve their cross-sell/up-sell activities. Situation  Non satisfactory customer...

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