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The technologically inclined and well-informed customers of today demand robust solutions and timely service that cater to their needs. The use of digital platforms has significantly influenced customer buying behavior, due to which businesses are now digitizing their...
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In 2019 one of the key questions for business leaders is how can the pricing lever be used to boost their business growth ambitions? As we are aware even a 1% improvement in price can impact a company's bottom and shoot profitability significantly. But, the most...
About the Client A major brand in the home furnishings retail sector in Germany. The Business Challenge An uncertain economic environment, the rise in new product launches, technological disruptions, and a highly informed and demanding customer base are just a few...
Implementing pricing strategies in marketing is one of the most important aspects of any business, no matter where you lie within your industry. But your product pricing strategies will inescapably be among the important questions you have to consider. Yet, despite...
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