Tag: retail and CPG

retail and CPG

Quantzig’s Campaign Analytics Engagement Helped a Canadian Retail and CPG Firm to Witness a 38% Rise in ROAS

“Quantzig’s campaign analytics solutions helped us refine our target audience and increase the efficiency of our marketing campaigns.”

About the Client

The client is a leading player in the retail and CPG industry based out of Canada. The firm sells from 700+ retail outlets operating in 80 sales markets across the globe.

The Business Challenge

In today’s highly competitive retail and CPG market space, many factors affect sales revenue.  Campaign analytics solutions help companies to examine the major factors which are responsible for explaining the sales variation in a given period by categorizing them into- base factors, macroeconomic factors, and promotions.

A Canadian retail and CPG industry firm was finding it difficult to evaluate the effectiveness of their digital marketing initiatives. Constant sales variations prompted the retail and CPG industry player to leverage campaign analytics solutions to examine the major factors affecting sales. The client wanted to assess various touch points in order to identify the effectiveness of each channel. By leveraging campaign analytics solutions, the client wanted to collect and analyze data about customer intentions and gain insights on how they could update their specific campaign strategies and tweak their marketing campaign criteria.

Looking to drive incremental sales through personalized campaigns? Our campaign analytics solutions can help. Request a free brochure of our analytics solutions right away!

Based on the business requirements, the client collaborated with Quantzig  to leverage its expertise in offering campaign analytics solutions to help them collect and analyze data about customer intentions and gain insights on how they could update their specific campaign strategies and tweak their marketing campaign criteria.

Solution Offered and Value Delivered

Quantzig’s campaign analytics solutions helped the retail and CPG industry player gauge and understand the effectiveness of their marketing initiatives by assessing the strategies adopted by the key competitors in the market. Our analytics experts adopted a three-step approach to help the client tackle their core business challenges.

Talk to our analytics experts to know how we can help you identify important metrics that can increase your ROI and determine campaign effectiveness in real-time. 

Our analytics experts adopted a three-step approach to help the client tackle their core business challenges.

Phase 1

The first phase of campaign analytics engagement focused on campaign planning and scheduling optimization. This helped the retail and CPG industry client to optimize their campaigns to drive growth and maximize campaign effectiveness.

Phase 2

In the second phase of the campaign analytics engagement, Quantzig’s analytics experts leveraged machine learning algorithms and predictive modeling techniques to help the retail and CPG client optimize marketing campaigns and improve campaign response rates.

Phase 3

The third phase of the campaign analytics engagement revolved around creating customized dashboards to integrate real-time data sources with historical data sets to analyze and optimize campaigns.

Our campaign performance dashboard helps retail and CPG firms to monitor and track campaigns success factors and boost sales. Gain limited-time complimentary access to our analytics platform today.

Business Outcome

By analyzing campaign data and by gleaning insights into the frequency and strategy behind successful campaigns, the retail and CPG industry player was able to:

  • Witness an improvement of 38% in return-on-ad-spend (ROAS).
  • Quantify marketing effectiveness of different channels
  • Improve sales by 3X

Learn more about how our analytics solutions can help you improve business outcomes in the retail and CPG industry.

in-store analytics

In-store Analytics: 5 Major Challenges Retail Companies Face

Today companies in the retail sector have started implementing in-store analytics to understand customer behavior and retain existing customers. Consequently, in-store analytics has become an integral part of a conventional retail store. In-store analytics can help retail businesses to make informed decisions and gauge their performance in real-time. Also, it can help them in offering better and personalized customer experience.

In-store analytics is the key to bolster customer experience and deepen consumer privacy in the retail sector,” says a retail analytics expert from Quantzig.

However, due to the immense scope of in-store analytics, there are significant challenges that retail and CPG companies have to deal with to derive desired business outcomes. In this article, our team of analytics experts have highlighted a few challenges to assist retail companies to stay ahead of the curve.

Request a free brochure of our in-store analytics solutions to learn how you can build a store layout that drives an increase in traffic, average transaction value, and maximize conversions.

IN-STORE ANALYTICS CHALLENGESIn-store Analytics Challenges

Collecting data from disparate sources

Data is generally generated in different format from various sources within an organization. . For retail companies, it is quite challenging to collect data from disparate sources and unify these data into a single platform. As a result, companies face hurdles in analyzing the pool of data they collect.

Accuracy of the data collected

Accuracy of data is one of the major factors responsible for accurate analysis. To make in-store analytics solutions work exactly according to the business requirement, companies need to ensure that the right quality of the data is collected. This can help them maximize category growth and with the help of in-store analytics. Also, without accurate data, analyzing heat map is difficult for companies making them unable to gauge the impact of their store layout on return on sales (ROS).

Talk to our analytics experts and learn how we can help you analyze your in-store traffic patterns and offer behavioral insights to improve business outcomes.

Ensuring data security and compliance

With the constant rise in data breaches, retail companies need to ensure the security and compliance of the data collected. For successful implementation of in-store analytics solutions, companies need to carry out penetration tests and internal security audits to secure the data.

Gain limited-time complimentary access to our analytics platform to determine the optimal shelf configuration that can help maximize sales and conversion rates.

Extracting the valuable insights from the data

In-store analytics solutions can help companies in the retail sector to extract, transform and load the data efficiently to reveal customer buying patterns and market trends. But for this to work successfully, companies need to ensure that they can extract valuable insights from the data collected. Also, companies in the retail sector need to assemble specific data insights and look for correlations to derive the best business outcomes.

Learn more about in-store analytics solutions and its benefits

CPG analytics

A Seven-Minute Guide to CPG Analytics: Helping Companies Unlock Profitable Opportunities in the CPG Industry

What is CPG Analytics?

CPG analytics refers to the approach that uses advanced data analysis techniques and AI models to deliver actionable insights that help consumer packaged goods manufacturers to boost their growth and competitiveness.

Answer key questions related to your brand health and competitors by leveraging our CPG analytics solutions.

CPG analytics can help companies in the CPG industry to make better and smart use of vast consumer data to develop a robust customer segmentation strategy. This can further help in implementing segment-specific sales and marketing strategies to improve customer experience and boost ROI.

Quantzig’s analytics experts help companies to identify the right media mix and devise the most profitable sales strategies to drive growth and efficiency. Get in touch with them right away.

CPG AnalyticsBenefits of CPG Analytics 

Benefit #1: Analyze current sales performance in real-time

An agile CPG analytics solution can help companies to analyze their current sales performance in real-time that can further help them stay ahead of the competition. With the real-time analysis of current performance, companies can gain the flexibility to make changes that have an immediate impact, rather than waiting to execute a retroactive fix. Also, an in-depth analysis of marketing effectiveness and key performance indicators (KPIs) can help CPG companies to monitor the availability of products and prevent out-of-stocks scenarios.

Our portfolio of CPG analytics solutions helps companies to get alerts and insights around key metrics like Must-Stock List (MSL) compliance to avoid stock out situations. Request a FREE proposal to gain in-depth insights.

Benefit #2: Identify growth opportunities and forecast future performance

CPG data analytics can help companies to analyze copious amounts of structured and unstructured data to identify opportunities for future growth. Also, with the help of CPG analytics companies can gain access to useful information that can further help them in critical decision making. . Companies can efficiently investigate their sales pipeline and track leads, selling stages, and the average time to close a deal by using consumer packaged goods analytics. Furthermore, CPG analytics enables companies to find changes in buying behavior, identify profitable channels, review customer journey and gauge user interests by analyzing data obtained from multiple touchpoints.

Quantzig’s CPG analytics solutions can help you optimize digital advertising investments and devise profitable marketing strategies. Request a FREE demo below to know more.

Benefit #3: Adopt a data-driven approach to revenue management

CPG analytics can help companies in the CPG industry to track a comprehensive set of key performance indicators and conduct a formal review of factors impacting sales. Also, by leveraging CPG analytics, CPG industry players can focus on deviations from trade-investment guidelines. As a result, they can adopt more stringent regulations to avoid overspending. Furthermore, CPG analytics can help in adjusting SKU portfolios and aid in gauging profitability by analyzing feedback from the customer and sales team.

Benefit #4: Improve your marketing strategies

CPG companies make huge investments when it comes to advertising and brand awareness to reach out to their target audience. With the help of CPG analytics solutions, companies can effectively understand their advertising effectiveness in real-time leveraging through the use of customized analytics dashboards. Consequently, businesses can maximize their return on marketing investment (ROMI). Also, companies can gain comprehensive insights into customer behavior and response to specific offerings. This can further help them to optimize their marketing campaigns and effectively use their marketing budgets.

To learn more about the benefits of CPG analytics and how it can help you understand your customer demand and preferences, request more information now!!

CPG analytics

Top 3 CPG Analytics Challenges Facing CPG Manufacturers in 2019

Drive by the quest to improve market share leading players in the consumer-packaged-goods (CPG) market are facing several challenges that are impeding business growth. These challenges are posed by nimble niche competitors, as well as by traditional and online retailers who use their data smartly to stay ahead of the curve. But there are multiple ways in which these companies can counter such challenges one of which is to use CPG analytics to transform data into valuable insights. In this article, our CPG retail analytics experts have highlighted a few critical challenges that players in the CPG industry have been facing currently.

Quantzig’s analytics solutions help CPG companies to spend less and compete more effectively using data-driven insights. Request a FREE proposal to know more about our portfolio of services.

CPG Analytics Challenges

Gaining the skill to use CPG analytics

Using CPG analytics solutions to drive business decisions requires enterprises to employ the right set of people who have the expertise to transform the plethora of data into impactful insights proficiently. CPG analytics experts can recognize the value of such data and acknowledge their limitations. Moreover, CPG manufacturers need to employ insight professionals who are not only proficient with data but also have a business mindset and industry context.

Our data analysts help leading players in the CPG industry to drive change and use their data to grow sales and market share. Get in touch right away!

Understanding the “why” of customer behavior

Analyzing consumer behavioral patterns alone does not suffice the need and intent of CPG data analytics. CPG manufacturers also need to understand the factors driving consumer behaviors. What do consumers want and what drives their choices? CPG manufacturers need to look beyond big data sets generated by social media platforms and online shopping habits and penetrate the mindset of engaged individuals from relevant demographics to stay ahead of the curve and thrive in the future. Social listening can tell what users are doing but they don’t necessarily reveal the reasons behind their behavior. We believe an  in-depth understanding of customers’ motivations and attitudes is truly the ‘secret sauce’ in contextualizing behavioral data for greater predictive impact. This can help both retailers and CPG manufacturers in driving better business decisions.

Quantzig helps its CPG clients, with customized data analytics solutions, to improve growth and competitiveness. Request a FREE demo below to gain better insights.

Privacy concerns

The growing competitive pressures have prompted CPG manufacturers to balance their need for data with the growing concerns for privacy. CPG manufacturers risk losing the trust of valued consumers if they feel that hyper-personalized promotions blur the line between helpful familiarity and surveillance. The strategic application of CPG analytics can give CPG manufacturers a competitive advantage, but the trust of the consumer is equally important. Therefore, companies in the CPG industry should strive to use CPG analytics in a way that values privacy of customers. This can, further, help CPG companies to develop an organizational model that can deliver a smoother and more enjoyable experience to their digitally empowered customers.

CPG retail analytics solutions can help you gain a full view of your customer’s spending and behavioral patterns. Wonder how? Request for more information now.

HR analytics solutions

Analyzing the Incremental Value of Investments Through Marketing Mix Modeling for a Gourmet Food Retailer

What the Client Wanted: Analyze and optimize the incremental value of investments through marketing mix modeling.

The Outcome: The solutions offered by the experts at Quantzig enabled the gourmet food retailer to establish an optimum marketing mix model. This engagement entailed the implementation of a robust marketing mix model to help the gourmet food retail client understand the impact of marketing campaigns on their overall ROI.Request Proposal

Gourmet Food Retail Industry Overview

Over the past few years, the class of foods consumed by the global population has undergone a massive transformation. The growth of the specialty retail segment, urbanization, rise in disposable income, and a surge in economic growth have greatly impacted the gourmet food segment. Such factors have not only catalyzed the growth of the gourmet food retail segment but have accelerated the strategic shift from traditional, low-cost food products to premium upgrades such as French cheese, Swiss chocolates, and exotic fruits and vegetables. Owing to such factors, leading food retail firms have now realized the importance of analyzing and optimizing their marketing investments to ensure they are on the right track. This has also prompted leading players to invest in developing robust marketing mix models to identify the factors affecting the incremental revenue.

Food Retail Industry Challenges:

  • Growing competition from non-traditional food retailers: Players in the food retail industry are witnessing growing competition from online and non-traditional food retailers. Also, leading gourmet food retailers have now realized that the online food retailers have a more perceptible impact in areas such as store sales, foot traffic, and basket size.Request Solution Demo
  • Increasing health awareness: Consumers across countries are now focused on improving health and wellness, and as a result, they are increasingly leveraging food to effectively manage and avoid health issues. This has both positively and negatively impacted the gourmet food segment by paving the way for new opportunities as well as challenges. To counter such challenges, food retail companies are focusing on implementing consumer wellness programs, nutrition guidance programs, and retail dieticians.

About the Client:

A food retail industry major, specializing in the gourmet food segment.

Client’s Challenge

To analyze the incremental value of investments, the client – a leading food retail industry player  – approached Quantzig. The client wanted to devise an appropriate marketing mix modeling strategy that integrates both traditional and digital channels through the effective allocation of marketing budgets.

Also, the gourmet food retailer wanted to leverage Quantzig’s vast experience in the food retail industry to their benefit and devise an effective approach to marketing mix modeling to better understand the impact of their marketing campaigns across their business segments.

Benefits of our marketing mix modeling solution

Gourmet Food

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Business Impact

With the help of Quantzig’s marketing mix modeling solution, the gourmet food client was able to calculate the relative ROI of innumerable marketing decisions, which helped them in developing an optimum marketing mix. The solutions offered also brought about several improvements in their business performance. Marketing mix modeling also helped them quantify the impact of individual marketing activities on several factors including price perception, revenues, and volume.

Marketing Mix Modeling Insights

Marketing mix modeling acts as a powerful tool for gaining breakthrough insights that positively impact business outcomes. If managed well, marketing mix modeling (MMM) can offer a significant competitive advantage to organizations across industries. Also, marketing mix modeling plays a key role in improving revenue and profit margins by offering new predictive insights on marketing campaigns.

Quantzig’s marketing mix modeling solutions are aimed at creating a single point of truth, which enables enterprises to work toward a common goal. Also, it is essential to conduct an exhaustive study of successes and failures prior to implementing a new marketing mix model. However, organizations with little or no experience in marketing mix modeling should consider involving analytics experts who can help them successfully navigate through their challenges to devise an appropriate marketing mix model.

Quantzig provides analytics solutions that help optimize marketing decisions. Our market expertise enables organizations to adopt the right strategy to develop a marketing edge that is required to develop winning products, convert traffic into customers, and enhance sales.

To know more about how our marketing mix modeling solution helped the food retail client

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Back to the Future: 5 Predictions on How the Retail Industry Will Evolve

New technological developments and the latest retail trends have redefined the meaning of ‘shopping’ by creating unique customer experiences. Today, shopping is no longer a monotonous task for consumers with retailers leaving no stone unturned to enhance their shopping experience. Furthermore, the retail industry’s steady migration to online e-commerce platforms has made it vital for brick and mortar retailers to give their customers a reason to come back to the store. Consequently, several retail companies have increasingly turned to modern technologies to help them revolutionize the future of retail. The retailers who thrive in the next decade will be those that re-imagine and align their stores with the digital age. Based on the retail trends and developments in retail technology, industry experts at Quantzig have curated some of the key retail industry trends that will redefine the future of retail: Contact US

End of long-checkout queues 

Bidding adieu to long checkout queues will be one of the most prominent retail trends that will go mainstream in the next couple of years. The future of retail will look more promising than ever before by helping avoid queues and providing customers with a hassle-free shopping experience. Retailers are also looking at the feasibility of payments made via a virtual shopping cart rather than an old-fashioned checkout line. Once this is rolled out to retail stores and becomes fully operational, long queues in checkout counters will soon become history.


customer analytics

Supply Chain Analytics for A Leading Skin Care Products Manufacturer Helps Fine-tune Existing Supply Chain Strategies and Improve Efficiencies

What the Client Wanted

A leading skin care products manufacturer wanted to develop efficient supply chain strategies to serve the needs of their customers.

The Outcome

Made use of predictive analytics and machine learning techniques to anticipate the customer demand and accordingly regulate their inventory levels

Summary of the Global Skin Care Products Industry

The global skin care products value chain consists of raw material suppliers, skin care products manufacturers, end-use industries, and distribution channels. Over the past few years, rising awareness about the different advantages of skin care products has resulted in increased demand. Moreover, natural and organic products have become a major segment in the global cosmetics and wellness market. Additionally, increasing awareness about the harmful effects of synthetic products has led to the rise in the demand for organic products. This rising demand has subsequently led manufacturers in the global skin care products market to focus more on R&D and product innovations. Request ProposalLastly, the rise of online market platforms, where customers can purchase a wide range of products from any part of the globe, has been one of the principal reasons for the increase in accessibility for skin care products.

Industry Challenges

Environmental impact of skin care products: In recent years, sustainability has become a key concern for many businesses in the personal care and cosmetics industry. Also, consumers have become all the more concerned about wellness, health, and issues such as natural resource depletion and environmental degradation. This has promoted the demand for ‘greener’ alternatives when it comes to these products. Customers are demanding for products that do not harm their skin, nor the environment; as well as products that are free from modified ingredients and natural.

Transparency and traceability issues: Today, supply chains have become global and it is difficult to trace the origin of products used in the skin care products. Although sustainable skin care products are widely available, there remain issues of traceability and provenance.

About the Client

The client is an American multinational skin care products manufacturer based out of the United States. 

Client’s Challenge

The skin care products manufacturer wanted to improve their logistical capabilities while maximizing overall profitability, understand the pricing pressures and develop efficient supply chain strategies to serve the needs of their customers. The company also wanted to analyze the level of uncertainty associated with the supply of products and improve the forecasting capability to remain abreast of the customer demands. Furthermore, the client wanted to gain end-to-end visibility into the supply chain and identify the best suppliers to improve their overall supply efficiency across 160+ countries.

Summary of our supply chain analytics engagement
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Business Impact

With the help of Quantzig’s supply chain analytics solution, the leading skin care products manufacturer leveraged the use of predictive analytics and modeling and machine learning techniques to anticipate the customer demand and consequently adjust their inventory levels. In addition, the client also identified the top performing suppliers based on the key performance indicators to make accurate shipments, on-time deliveries, and process payments. Furthermore, Quantzig’s supply chain analytics engagement also helped the client fine-tune their existing supply chain strategies and improve savings and efficiencies.

Supply Chain Analytics Insights

Quantzig’s supply chain analytics helps manufacturers across the skin care products industry to gain metrics for comparing the competence of their supply chain when compared to their industry counterparts. Additionally, firms can analyze various datasets for inbound and outbound data and split the factors influencing the delivery attributes.

 To know more about how our supply chain analytics helped a leading skin care products manufacturer

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Marketing Attribution

Merchandising Analytics: Driving Value Through Store-front Assortment Optimization for a Leading Home Furnishings Retailer

The client: Home furnishings retailer

Area of engagement: Merchandising analytics

The market for home furnishings consists of companies that manufacture and sell textiles, furniture, and other such goods to offices, residences, restaurants, and other commercial establishments. Offerings of leading home furnishings retailers include fabrics, seating, case goods, upholstery, bedding, and health products. Though this market is well established, it provides several investment and growth opportunities for home furnishingsQZ- Request free proposal retailers.

The Business Challenge

Company Description- A leading home furnishings and furniture retail firm, with several business units spread across the globe.

The client approached our team of merchandising analytics experts to help them devise a data-driven merchandising platform. The home furnishings retailer was also looking at leveraging assortment optimization-based decisions to identify the best practices in assortment strategy, techniques, and models that help home furnishings retailers determine the category and store-level assortment opportunities.

With the help of merchandising analytics, the home furnishings retailer wanted to assess the purchase journey of different shoppers and use the demand to predict and plan an enterprise-wide customer-centric merchandising assortments. As such, they were looking at leveraging Quantzig’s merchandising analytics solution to improve returns and drive value through assortment optimization.

Home furnishings Retailer

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The Solution and the Business Impact

Leveraging Quantzig’s merchandising analytics enabled the home furnishings retailer to enhance their on core merchandising activities. This included purchasing replenishment, financial inventory valuation, and data management. Also, store-front assortment optimization helped them devise an assortment strategy that prioritized the store and cross-category variety requirements based on targeted shopper and commercial criteria.

Merchandising Analytics Predictive Insights

Merchandising analytics is increasingly becoming a necessity for both vendors and home furnishings retailers owing to the enormous benefits offered by data and merchandising activities. Quantzig’s merchandising analytics allow clients to develop strategies to engage and empower customers. It is designed to enhance the overall shopping experience of a client, which, in turn, helps them increase profitability.

Merchandising analytics offered several other benefits including:

  • Enhanced category visibility It helps to track category performance and strengthen the role of different categories in driving traffic, overall store growth, and profitability.
  • Planning and assortment optimizationEnables firms to carry out store-level assortment optimization programs to determine which performs the best with new and discontinued items.
  • Enhance product affinityEvaluate new product affinities for increasing revenue and enhancing co-merchandising activities.

Latest industry trends:

  • Augmented reality and virtual realityBoth augmented reality and virtual reality have widespread use cases across industries, but can be tailor-made to suit the needs of home furnishings retailers. AR and VR play a significant role in converging digital and physical retail. Such technologies also improve the confidence of customers and help combat hesitations in purchasing.
  • Internet of ThingsOwing to the popularity and growing demand for smart homes, such product lines will be more prevalent in the home furnishings and appliance market in the near future. The consumer data captured by these devices help in bringing about significant changes in the business processes, which, in turn, will affect the overall profitability.

Want to know more about our approach to merchandising analytics and how we helped a home furnishings retailer identify and adjust to the latest retail trends?

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predictive analytics

Marketing Mix Modeling Helps a CPG Client to Optimize their Marketing Spend

marketing mix

LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing mix modeling solution for a CPG industry client. The consumers’ behavior and needs have been changing over the last couple of years and organizations are embracing modern technologies to meet these ever-growing demands. Furthermore, the shift from conventional shopping to advanced online retailing has fueled the growth of middle-class population, urbanization, and globalization. Companies in the CPG space are increasingly trying to adjust their operating models with that of the competitors in order to keep pace with the altering preferences of the customers.

“The marketing mix solution helps businesses identify the market effectiveness and streamline their marketing campaigns to enhance the business performance. Quantzig’s marketing mix solution helped the CPG client to identify the strengths and weaknesses and to improve the effectiveness of marketing campaigns on business performance. “says an industry expert from Quantzig.

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The marketing mix solution helped the client to leverage the use of multiple regression techniques to predict the outcome of sales. The solution provided also helped the client to determine the net effect of their marketing campaigns on company’s profits. Furthermore, with the help of the marketing mix solution, the client was able to enhance their return on investment.

Additional Benefits of the Marketing Mix Solution

  • Quantify the impact of sales on marketing activities
  • Develop an attribution model based on the past marketing spend and sales
  • Optimize the future spend and improve the overall business efficiency
  • To know more, request a free proposal

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