What You'll Find in this Case Study: About the Client Area of Engagement Merchandising Analytics Business Challenge Merchandising Analytics Solution and the Business Impact Merchandising Analytics Predictive Insights Merchandising Analytics Offered Several Other...
retail and CPG
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Price Optimization: A Case Study on How a Leading Consumer Goods and Electronics Manufacturer and Retailer in Europe Achieved Revenue Growth of Over 5%
What You'll Find this Case Study: About the Client Area of Engagement Industry Overview CPG Price Optimization Challenge Quantzig's Approach CPG Price Optimization Insights and Business Benefits for the Client Additional Benefits of the Solution Offered Client:...
Cosmetic Value Chain for a Leading Skin Care Products Manufacturer Helps Fine-tune Existing Supply Chain Strategies and Improve Efficiencies
About the Client A leading skin care products manufacturer wanted to develop efficient supply chain strategies to serve the needs of its customers. After learning about us from a news outlet, the client decided to connect with us and understand how supply chain...
Quantzig’s Campaign Analytics Engagement Helped a Canadian Retail and CPG Firm to Witness a 38% Rise in ROAS
“Quantzig’s campaign analytics solutions helped us refine our target audience and increase the efficiency of our marketing campaigns.” About the Client The client is a leading player in the retail and CPG industry based out of Canada. The firm sells from 700+ retail...
In-store Analytics: 4 Major Challenges Retail Companies Face
Today companies in the retail sector have started implementing in-store analytics to understand customer behavior and retain existing customers. Consequently, in-store analytics has become an integral part of a conventional retail store. In-store analytics can help...
A Seven-Minute Guide to CPG Analytics: Helping Companies Unlock Profitable Opportunities in the CPG Industry
What is CPG Analytics? CPG analytics refers to the approach that uses advanced data analysis techniques and AI models to deliver actionable insights that help consumer packaged goods manufacturers to boost their growth and competitiveness. CPG analytics can help...
Top 3 CPG Analytics Challenges Facing CPG Manufacturers in 2019
Drive by the quest to improve market share leading players in the consumer-packaged-goods (CPG) market are facing several challenges that are impeding business growth. These challenges are posed by nimble niche competitors, as well as by traditional and online...
Analyzing the Incremental Value of Investments Through Marketing Mix Modeling for a Gourmet Food Retailer
Gourmet Food Retail Industry Overview Over the past few years, the class of foods consumed by the global population has undergone a massive transformation. The growth of the specialty retail segment, urbanization, rise in disposable income, and a surge in economic...
Back to the Future: 5 Predictions on How the Retail Industry Will Evolve
New technological developments and the latest retail trends have redefined the meaning of ‘shopping’ by creating unique customer experiences. Today, shopping is no longer a monotonous task for consumers with retailers leaving no stone unturned to enhance their...
Data Management Assists a Leading Retail Industry Client Reduce Data Redundancy and Create a Consistent Workflow
The client: A leading player in the retail industry Area of engagement: Data management The global retail landscape has seen drastic changes in the last decades or two. Initially, the retail industry was dominated by small, local stores, and traditional department...