Leveraging Customer Retention and Loyalty Management for a Leading Retail Banking Firm
The client: A leading retail banking firmArea of engagement: Customer retention and loyalty management Retail banking is a typical mass-market banking segment that allows its customers to use local branches of the more extensive commercial banking establishments....
Improving Cross-Selling: 4 Things Retail Banks Should Not Miss Out
It’s no secret that most people bank with multiple institutions at a time. According to a recent survey, only 19% of retail banking customers held three or more products besides a checking account with their primary bank. This means that companies operating in...
Retail Banking Sector Market Analysis – How Marketing Mix Optimization Solutions Helped a Retail Banking Firm to Find Optimize the Marketing Mix
Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail banking firm. The retail banking sector is under tremendous pressure to develop digital and data processing capabilities in order to...
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