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Marketing Mix Modeling: The Gold Standard of Marketing Measurement Marketing Mix Modeling (MMM) solutions involves the use of advanced statistical techniques coupled with a deep understanding of the specific markets to measure the performance of the marketing mix. MMM...
The client: A leading retail banking firmArea of engagement: Customer retention and loyalty management Retail banking is a typical mass-market banking segment that allows its customers to use local branches of the more extensive commercial banking establishments....
It's no secret that most people bank with multiple institutions at a time. According to a recent survey, only 19% of retail banking customers held three or more products besides a checking account with their primary bank. This means that companies operating in this...
Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail banking firm. The retail banking sector is under tremendous pressure to develop digital and data processing capabilities in order to...
The emergence of online banking has made offering banking services that much more comfortable. It has provided speed and convenience to the customers. Long gone are those days where customers had to drive to the banks and stay in the queue just to check their account...
The Client: A renowned banker Area of Engagement: Marketing mix optimization Amid the tentative financial recovery, the retail banking space is facing pressures to develop digital and data capabilities to simplify their business process. Retail banking focuses on...
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