Marketing Mix Modeling: The Gold Standard of Marketing Measurement Marketing Mix Modeling (MMM) solutions involves the use of advanced statistical techniques coupled with a deep understanding of the specific markets to measure the performance of the marketing mix. MMM...
retail banking
Get the latest news updates on Quantzig’s developments — our service portfolio expansions, successful project completions and engagement insights, accolades, and more through our press releases and media mentions hub.
Leveraging Customer Retention and Loyalty Management for a Leading Retail Banking Firm
The client: A leading retail banking firmArea of engagement: Customer retention and loyalty management Retail banking is a typical mass-market banking segment that allows its customers to use local branches of the more extensive commercial banking establishments....
Improving Cross-Selling: 4 Things Retail Banks Should Not Miss Out
It's no secret that most people bank with multiple institutions at a time. According to a recent survey, only 19% of retail banking customers held three or more products besides a checking account with their primary bank. This means that companies operating in this...
Retail Banking Sector Market Analysis – How Marketing Mix Optimization Solutions Helped a Retail Banking Firm to Find Optimize the Marketing Mix
Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail banking firm. The retail banking sector is under tremendous pressure to develop digital and data processing capabilities in order to...
Top Challenges Hindering the Growth of the Online Banking Sector
The emergence of online banking has made offering banking services that much more comfortable. It has provided speed and convenience to the customers. Long gone are those days where customers had to drive to the banks and stay in the queue just to check their account...
Quantzig’s Marketing Mix Optimization Helped a Prominent Retail Banking Client Improve Business Efficiency by 30%
The Client: A renowned banker Area of Engagement: Marketing mix optimization Amid the tentative financial recovery, the retail banking space is facing pressures to develop digital and data capabilities to simplify their business process. Retail banking focuses on...