Data analytics techniques have undergone dramatic advancements in recent years. This has significantly increased the value of advanced analytics techniques as strategic tools for businesses to achieve desired results. Therefore, companies across industries have...
retail customer segmentation
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A European Fashion Retailer Improved Campaign Effectiveness and Sales by 3X Using a Retail Customer Segmentation Strategy
The Client Owned by a Swedish retail giant, our client is one of the leading fashion retailers in Europe. The client has over 200 stores spread globally with over 50+ stores located in Europe. The Business Challenge Most retailers today categorize their customers into...