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At present, the customer’s shopping behavior is changing, and they are shifting toward luxury brands due to the recent increase in disposable income. Also, factors such as the superior quality, value, and durability associated with these products are further...
Today, the retail landscape has reached its saturation point due to the presence of demanding customers who are more informed and discerning. The customers are leveraging the use of digital media to research online and make better-informed decisions. To increase their...
Gone are the days of loyalty and preference for a particular brand. In the world of seamless connectivity, customers are looking for convenience, promotions, and price flows at every point of shopping. With a variety of products manifested in the form of choices,...
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