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What You'll Find in this Case Study: About the Client Area of Engagement Marketing Mix Optimization Business Challenge Marketing Mix Optimization Solution and the Business Impact Marketing Mix Optimization Predictive Insights The client: Food Retail Company Area of...
Top Benefits of Planogram in the Retail Industry S NoPlanogram Benefits1.Space Elastic Demand2.Centralization3.Increase Visual Appeal4.Cross-sell Opportunity What is a Planogram? Retailers are always under pressure to maximize their performance and look for every...
In 2020 retail eCommerce witnessed an unprecedented boom due to the impact of the pandemic. Notably, this growth gave rise to new opportunities in etail that prompted more brands to venture into the eCommerce space to explore and take advantage of online retailing....
Marketing mix is often regarded as the cornerstone of success for retail companies. A retailer must engage in planning, research, and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the marketing mix consisting of the...
For most retail companies, promotions account for approximately 10 to 45% of the total revenue. Promotion marketing not only encourages sales of a particular product but it also simultaneously increases the likelihood of customers remembering specific details about...
The current scenario in the retail industry is characterized by its highly customer-centric nature. Retailers are leaving no stone unturned to discover new ways of getting to know their customers better. Market basket analysis is one such tool that has caught the eye...
The client: A prominent personal grooming products retailer Area of engagement: Social listening The global market for personal grooming products, is extremely diversified and can be bifurcated into two segments, namely personal care products and personal care...
The level of understanding a small mom and pop store has about its customers is very impressive. They know exactly what their customers want to buy, in what quantity, and at what time. But how to achieve the same level of understanding when scaling to a retail giant...
It’s the time of the year that the retail industry has been waiting for - the holiday season. With many retail stores setting off their black Friday sales and offers, the retail sector has already kick-started the festive season. But all is not merry the retail...
Today, no industry is devoid of competition. Many players are competing for the same slice of the market share, and this is what truly makes customers the “kings”. In the retail business, the customers have a wide range of choices available to them. Therefore, to...
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