Why Marketing Mix Should Be in the Basket of Every Retailer
Marketing mix is often regarded as the cornerstone of success for retail companies. A retailer must engage in planning, research, and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the marketing mix consisting of the...
Why Every Retailer Across the World Should Use a Planogram
Retailers are always under pressure to maximize their performance and look for every single ounce of efficiency. Since they operate on a slim margin, they have to look for ways that boost revenue by as little as 1%. Although it may be difficult to ascertain the...
How Can Retailers Take Promotion Marketing to the Next Level?
For most retail companies, promotions account for approximately 10 to 45% of the total revenue. Promotion marketing not only encourages sales of a particular product but it also simultaneously increases the likelihood of customers remembering specific details about...
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