What You'll Find in this Case Study: About the Client Area of Engagement Marketing Mix Optimization Business Challenge Marketing Mix Optimization Solution and the Business Impact Marketing Mix Optimization Predictive Insights The client: Food Retail Company Area of...
retail
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Planogram benefits for Businesses Across the World
Top Benefits of Planogram in the Retail Industry S NoPlanogram Benefits1.Space Elastic Demand2.Centralization3.Increase Visual Appeal4.Cross-sell Opportunity What is a Planogram? Retailers are always under pressure to maximize their performance and look for every...
Streamlining BI Reporting Processes and Reducing Marketing Overhead for an eCommerce Giant – Quantzig’s New BI Success Story
In 2020 retail eCommerce witnessed an unprecedented boom due to the impact of the pandemic. Notably, this growth gave rise to new opportunities in etail that prompted more brands to venture into the eCommerce space to explore and take advantage of online retailing....
Why Marketing Mix Should Be in the Basket of Every Retailer
Marketing mix is often regarded as the cornerstone of success for retail companies. A retailer must engage in planning, research, and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the marketing mix consisting of the...
How Can Retailers Take Promotion Marketing to the Next Level?
For most retail companies, promotions account for approximately 10 to 45% of the total revenue. Promotion marketing not only encourages sales of a particular product but it also simultaneously increases the likelihood of customers remembering specific details about...
Market Basket Analysis: An Important Tool in Any Retailer’s Arsenal
The current scenario in the retail industry is characterized by its highly customer-centric nature. Retailers are leaving no stone unturned to discover new ways of getting to know their customers better. Market basket analysis is one such tool that has caught the eye...
Quantzig’s Social Listening Engagement Helps a Renowned Personal Grooming Products Retailer Build Better Products Based on the Market Expectations
The client: A prominent personal grooming products retailer Area of engagement: Social listening The global market for personal grooming products, is extremely diversified and can be bifurcated into two segments, namely personal care products and personal care...
Four Types of Retail Analytics Shaping the Retail Industry
The level of understanding a small mom and pop store has about its customers is very impressive. They know exactly what their customers want to buy, in what quantity, and at what time. But how to achieve the same level of understanding when scaling to a retail giant...
5 Disruptive Trends Affecting Retail Stores Across the Globe
It’s the time of the year that the retail industry has been waiting for - the holiday season. With many retail stores setting off their black Friday sales and offers, the retail sector has already kick-started the festive season. But all is not merry the retail...
Get the Upper Hand With These Retail Marketing Strategies
Today, no industry is devoid of competition. Many players are competing for the same slice of the market share, and this is what truly makes customers the “kings”. In the retail business, the customers have a wide range of choices available to them. Therefore, to...