Streamlining BI Reporting Processes and Reducing Marketing Overhead for an eCommerce Giant – Quantzig’s New BI Success Story
In 2020 retail eCommerce witnessed an unprecedented boom due to the impact of the pandemic. Notably, this growth gave rise to new opportunities in etail that prompted more brands to venture into the eCommerce space to explore and take advantage of online retailing....Why Marketing Mix Should Be in the Basket of Every Retailer
Marketing mix is often regarded as the cornerstone of success for retail companies. A retailer must engage in planning, research, and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the marketing mix consisting of the...
How Can Retailers Take Promotion Marketing to the Next Level?
For most retail companies, promotions account for approximately 10 to 45% of the total revenue. Promotion marketing not only encourages sales of a particular product but it also simultaneously increases the likelihood of customers remembering specific details about...
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