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social media analytics

Harnessing Social Media Data to Tackle the Growing Competitive Pressure and Boost Brand Loyalty for a German Auto Manufacturer – A Social Media Analytics Success Story

The client is a leading player in the automotive industry based out of Germany. Owing to the intense competition from top companies in the German automotive industry, the client decided to transform its business model by leveraging three digital technologies namely, social media analytics, IoT, and smart embedded devices.

The Business Challenge

In today’s complex business scenario extracting comprehensible information by analyzing social media data is quite a challenging task. What makes it even more challenging is the sheer volumes of unstructured data sets that are available across industries. Social media posts are generally updates, often written using abbreviated words, discarding linguistic rules. The high noise levels along with this information demand accurate processing so that the crucial information captured and summarized rather than building local copies of that data.

Wonder how you can validate your social media marketing strategy? Our social media analytics experts can help you make crucial decisions with easy to understand charts, dashboards and much more. Request a FREE proposal.

Today, top companies rely on social media analytics for analyzing and processing social media data into actionable insights. By leveraging advanced social media and predictive analytics organizations can effectively mine the growing pools of unstructured data sets, gain actionable insights, and better inform business and other operational strategies.

The client, a German automotive industry player wanted to develop a direct relationship with its customers without disrupting the existing relationship between the dealers and customers. As such the German auto manufacturer created social media profiles targeted to each geography, but they lacked the analytical expertise to analyze the data obtained from such social platforms. They chose to partner with Quantzig to leverage its social media analytics expertise and devise a suitable solution that would put an end to all their social media woes.

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Solution Offered and Value Delivered

A detailed analysis of the clients’ challenges and business objectives revealed that they needed to deploy a holistic strategy for exploiting the full potential of their social media. To help the client tackle their challenges and better connect with the customers our social media data analytics experts adopted a comprehensive approach to building a social media analytics framework that focused on three critical steps, i.e., data collection, gathering, and data integration to effectively use social media for intelligent decision making.

The initial phase revolved around combining data visualization tools, social media platforms, and analytics to help the client to monitor customer sentiments in real time. This information helped them to quickly reach out to customers and support them in suitable ways. Social media analytics empowered the client to identify the strength of customer relationships and understand the information flow within groups. Most importantly, our social media analytics solutions enabled them to target influencers who can best affect the purchase decisions of its followers.

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The social media analytics solution also enabled the client to:
• Gauge the strength of customer relationships by creating digital profiles for customers
• Forecast sales and prepare in advance for spikes in demand
• Identify potential customer service issues before they inflict damage to the brand’s reputation

What is social media analytics and why is it important?


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Media and Entertainment Industry is Evolving with Big Data Analytics, Are You Keeping Up?

Big data analytics has become a huge game-changer in most, if not all, types of modern industries over the last few years. Some of the key big data applications for modern companies include enhancing customer experience, achieving cost reduction, better-targeted marketing, and improving existing processes. Several recent data breach incidents have also made enhanced security an important goal for big data analytics to accomplish.

Big data analytics in media and entertainment industry 

Media and entertainment companies are shifting to a content-centric model in order to embrace a customer-centric world. The ultimate aim of companies in the sector is to reduce customer churn by delivering top-notch customer experience. With smartphones and associated digital media becoming the major source of entertainment, it is high time for media companies to leverage big data analytics to create a connection with their customers. However, the ability to access, analyze, and manage large volumes of data while rapidly evolving the information architecture is becoming increasingly critical for companies in the media and entertainment industry who are determined to improve business efficiency and performance. Furthermore, media companies often face the challenge of correctly identifying why some customers subscribe and unsubscribe to their content or services. Media companies also face difficulty when it comes to analyzing why and how customers react to pricing and subscription models. Big data analytics can enable a better understanding of the consumer as the content is created to ensure success.

Analyzing large data sets is one of the biggest problems Contact USaffecting the business outcomes of media companies today! Get in touch with our industry experts to know how to beat other companies to the chase with the help of big data analytics.

Big data applications in the media industry 

The future of the media and entertainment industry is largely dependent on the amalgamation of both digital and big data analytics solutions. The rapidly rising digital consumerism offers a plethora of opportunities for media and entertainment companies to leverage big data analytics for better customer engagement. Below are a few examples of how media companies can benefit from big data analytics:

Predict what audiences want

One of the primary big data analytics applications in media companies is to understand what the target audience wants. The amount of data that media companies gather gives them ample opportunities to leverage big data analytics capabilities to understand the demand of the genre of shows, music, content for a given age group on various different channels.

Ad targeting

Big data analytics gives companies in the media and analytics industry a better understanding of the digital media and the consumption behavior of users across various platforms. By using traditional demographic data, companies can personalize advertisements to suit the needs of specific users. Using big data analytics and offering micro-segmentation of customers to their advertising networks and exchanges, media and entertainment companies can also increase digital conversion rates.

Content monetization and product development

One of the key big data analytics applications in the media industry is that it helps in additional revenue generation for media and entertainment companies. Accurate data gives companies the ability to incentivize consumer behavior and, in the process, reveals the true market value of the content that has been generated.

Scheduling optimization

Using insights from big data analytics, media companies are able to understand when customers are most likely to view content and the devices that will be used to access content. With the scalability of big data analytics, this information can be analyzed at a granular ZIP code level to facilitate localized distribution.

Insights on customer churn

A serious menace that media companies find almost impossible to tackle is customer churn. It has been found that a considerable population of customers share their reviews through social media. Until the advent of big data analytics, combining and making sense of all the user-generated data from multiple sources, including social media was next to impossible. With the advent of big data analytics, it is now possible to know why customers subscribe and unsubscribe from a particular type of content. With the help of big data analytics, it becomes easier to clearly gain insights on what kind of programs they like and dislike.

On the flip side, implementing big data analytics in media and entertainment comes with its own set of challenges that media companies must overcome.

Big data challenges for media companies 

The unprecedented rate of growth of the media and entertainment industry is forcing companies in this sector to keep up with the rapid pace of change. The shift from traditional platforms to online channels paves the way for media and entertainment industry companies to implement big data analytics technology to gain a more profound understanding of customers’ needs. But, with the rapid adoption of digital technologies, the media industry does face a few big data challenges, which slows down their progression. To completely realize the potential of digital technologies, media companies should successfully tackle these big data challenges:

Data privacy

Numerous instances of the breach of personal data and media are making consumers more sensitive towards their data. Additionally, policymakers have also addressed their issues and have implemented regulations for companies handling personal data of customers. Regulations have also been imposed on companies that broker personal data to media houses. Such big data challenges can pose problems when it comes to accumulating sufficient user data, without which conducting accurate analysis is impossible.

Wonder how to overcome data privacy issues? All you need is the right analytics solution to combat such challenges.Get More Info

Lack of financial muscle

Media start-ups and SMEs often face challenges related to adequate financial capital. While accounting for cost factors to implement big data analytics, companies need to analyze several factors like data storage costs, infrastructure costs, data processing costs, and human resource costs. Although it is relatively easy to start a new company producing content, games, or apps, it can prove difficult to scale up without significant investments.

High bandwidth requirements

Today, audiences consume a large part of the content via online platforms. High-speed broadband is a must to facilitate this. However, the penetration rates of high-speed broadband services aren’t as impressive across the world as it is in metro cities. This largely reduces the potential customer base and allows data collection from only urban segment consumers. Analysts lose the opportunity to gain insights from customers who lack access to high-speed broadband and, therefore, resort to traditional platforms.

Piracy and copyright issues

Piracy and copyright issues have been a major concern for the media and entertainment industry over the past several years. However, the advent of the digital medium has created new big data analytics challenges such as the problem of account sharing. A large number of people gain access by sharing account information and passwords for the majority of video streaming sites. Analysts will have a tough time performing analysis on customer behavior and preferences as they cannot pinpoint the demographic details of the user. Furthermore, in some cases both the child and the adult may be using the same account, here an effective judgment is impossible on who prefers a specific genre.

Are big data challenges stopping your firm from leveraging the Request Proposaltrue potential of analytics-driven insights? Request a free proposal below to check out our portfolio of solutions and stay ahead of the curve.

How to overcome data security issues facing media companies? 

Companies in the media and entertainment industry are collecting and using a huge amount of data. This gives rise to concerns over security issues that can compromise even locally generated information. With several instances in recent times reporting data breaches especially in the media and entertainment industry, it has become imperative for companies in this sector to make data protection a priority and establish strict security measures. We, at Quantzig, have identified some of the critical ways in which companies in the media and entertainment industry can guard data against breaches in both big data analytics deployments and any software that accesses the data:

Ensure endpoint security

Trusted certificates at each endpoint will help to ensure that the company’s data remains secure. Additional measures that companies in the media and entertainment industry should use include regular resource testing and allowing only trusted devices to connect to their network through the use of device management (MDM) platform.

Prevent insider threats

It is not just external threats that media companies must combat but also several internal security risks which include disgruntled or simply careless employees. Such challenges are faced by media companies where employees who work with the data are not fully educated on proper security practices and behavior, including data scientists and software developers. So, it is vital to provide digital security training to all employees.

Analyze and monitor

A big data analytics solution that includes tools for both analysis and monitoring in real time can raise alerts in events where a network intrusion is detected. But this can result in large amounts of network data. The goal is to provide an overall picture of what’s happening over sometimes large networks from moment to moment. Companies in the media and entertainment industry may not have the resources to monitor and analyze all the feedback generated, including false alarms as well as real threats. Here, big data analytics itself can be used to improve network protection. The company’s security logs can be mined for abnormal network connections. This will make it easier to identify actual attacks as opposed to false alarms.

Final thoughts

Research suggests that a large number of companies across industries have already invested in or are planning to put in their money in big data analytics due to the huge impact of big data analytics globally. The media and entertainment industry stands out as a prompt adopter of big data analytics solutions because a huge volume of data is generated digitally in this vertical and enables change in the consumer research programs.

We understand the various challenges that companies face in analyzing the feasibility of big data analytics for their business. Our big data analytics solutions are tailor-made to suit the requirements of each business. Request a free demo for more insights.



4 Things That Can Have an Impact on the Future of Social Media Marketing

The past decade has witnessed social media evolve from a mere communication platform to a multi-billion dollar platform that has an incredible influence on people’s lives. Apart from this, social media platforms are on the constant run to tweak their social media marketing strategy in order to provide new and better experiences to the users. This means that, with time, the future of social media marketing is going to experience drastic changes. Here are four things that we predict will have a major impact on the future of social media marketing:

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Conversational marketing

One-sided communication is slowly turning into a social media marketing strategy of the passocial media marketingt. Modern consumers prefer content that is more engaging. Chatbots is one of the best ways for brands to keep their users engaged and make the content more conversational. While engagement in other social channels might be in decline, chatbots will be tailored to each individual consumer in the future of social media marketing. This will provide customers with uniquely captivating and entertaining experiences. This will also greatly help marketers to store customer information from chatbot conversations and utilize this data to better market to their customers.

Content overload

Despite having more online content than ever before, the number of users consuming online content today shows a stagnant trend. Content marketers who want to stand out in this increasingly crowded space must design a social media marketing strategy that builds trust with the consumers and eventually converts them. Brands who want to thrive must keep themselves constantly updated on the new content channels and also leverage capabilities like VR and chatbots that would develop a sense of interest in the minds of users rather than bombarding them with boring content.Contact US

Virtual spaces

Facebook spaces was introduced to the world in 2017, which showed what the convergence of VR and social media will look like. There’s a long way to go before such technology goes mainstream in the future of social media marketing. However, this technology is bound to provide exciting opportunities for marketers in the years to come. Companies might face difficulties in inducing a customer to click through to their product’s landing page or watch a promotional video. However, advanced technologies such as VR are a sure shot at grabbing the attention of media marketing

Moving from public to private

 If you think that public platforms such like Facebook and Twitter are the most powerful social marketing tools right now, you’re wrong. By the last quarter of 2017, the number of people using private messaging services like Messenger, WhatsApp, and Snapchat surpassed them. This just goes to show that brands need to leverage these private networks as a part of their social media marketing strategy.

If you are looking for a fresh approach to social media marketing, request a free consultation to find out how we can help you

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Supercharge Your Social Media Marketing Strategy with These Marketing Tips

Not happy with how your posts and campaigns are performing on social media channels? If you have the right social media marketing strategy in place, it can prove to be a dynamic powerhouse that creates quality leads, solidifies branding, and drives sales. Today, social media has become a focal point in our everyday lives. As a result, it has become easy for brands to target their prospects easily, gain their attention, and successfully turn them into loyal customers through social platforms. However, perfecting an ideal social media marketing strategy is easier said than done. It requires rigorous planning and a good execution strategy. We have curated some marketing tips for social media that companies can incorporate into their social media marketing strategy for effective results:Request Proposal

Marketing tips for Social Media 

List out goals and objectives

Before kickstarting your campaigns on social platforms, it is essential for companies to have solid plans, objectives, and goals on what they seek to achieve. In the absence of which, it would prove to be a difficult task for companies to measure or evolve strategies over time. Once the goals are set, it is important to break them down into smaller actionable tasks. This makes the execution of the social media strategy easier.

Craft the content carefully

While developing the content for social platforms, it is important to craft them in line with the social platform for which the content is intended. For instance, Linkedin is a professional network that is perfect for B2B audiences, so the content you post on this platform should have a slightly more formal tone. Similarly, Facebook is a platform that is particularly good for news/entertainment related content. The way you get the message across to your target audience will vary depending on the social network that the content is being hosted on.Contact US

Connect with the audience

One of the most important marketing tips for social media professionals is to build meaningful relationships with your audience, or your online media efforts could go down the drain. Expanding the reach is undoubtedly at the forefront of creating a social media marketing strategy. And the best way to do this is by connecting in a genuine way with your customers. This is also a great measure to bring in new customers or clients.

Want more marketing tips for social media channels? Continue reading or request for a free proposal below.

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5 Reasons Why You Should Not Ignore Web Analytics

Today, most businesses have established their online presence. But with the enormous data and traffic that online platforms provide, it might become challenging for businesses to gain a comprehensive outlook on their online consumer behavior. This is where web analytics comes into the picture. Web analytics delivers data about your website, your visitors, and their behavior so that you can measure what’s working and what isn’t, improve your website’s performance, and conversion rates.  Website data analytics tools will help companies to get detail information on user behavior, age, demographics, gender, and source of traffic. Using web analytics, companies can gain direct insights into how the website is performing and what the customers are saying about the products or services. The data gathered equips businesses with the ability to decide what’s working and where there is scope for improvement. Here are why advanced data analytics capabilities like web analytics are important for your business:Request Solution Demo

Ascertain web traffic

Web analytics helps measure the number of viewers visiting a particular website, where they are coming from, and the keywords used by them. It shows the number of visitors arriving at the site from different sources like search engines, emails, social media, and display ads. Moreover, they show the number of conversions through each of these platforms. The information is vital for any business and helps them decide on the channels that they should pay more attention to and invest in.

Optimize marketing campaigns

Marketers can measure the performance of campaigns and understand which campaigns garner the best results using web analytics. Companies can align their resources in the right channels and the campaigns that yield maximum returns. By doing this, marketers can invest time on optimizing the right strategies, and drop the strategies that aren’t working; thereby, maximizing their return on investment (ROI).

Better page quality

Web analytics is meant to help businesses see not only the differences in data on a week-on-week basis but also to shows the changes in trends over time. But they must take precautions before jumping to conclusions too quickly. It must be ensured that with the trends and segmentation, companies are able to find out what is driving people away from their site.

Track bounce rate

Bounce rate refers to the number of visitors landing on a webpage but leaving the page without taking any action. A high bounce rate could mean visitors are not finding what they were looking for on the target page. Marketers must keep track of the bounce rate for each page and the pages with high bounce rates should be improved. With this, they can improve visitor website journey and experience. This is one of the most noteworthy advantages of web analytics.

Track target market

Marketers must identify the different need of customers and tailor-make their offerings for conversion optimization. The findings of analytics services reveal the current market demands and the market demand varies with geographic location. Once marketers identify what attracts customers from various locations, they can make their offerings accordingly.

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4 Reasons Why You Should Not Ignore Sentiment Analysis

When you know that someone is talking about you, you have a choice whether to find out what they are saying or not. However, businesses are not at liberty to make this choice. They need to know what customers are talking about them – be it good or bad. Today, people share most things about their everyday lives on social networking sites. In fact, social networking sites are becoming the new medium of ‘word of mouth’ communication. Since emotions are valuable commodities in business, several companies are continuously developing automated tools to recognize them through a process termed as sentiment analysis. It’s vital for businesses to listen carefully to the customer feedback about their brand(s). What’s more important is to identify whether word of mouth is an asset or liability to the brands’ reputation and goodwill — sentiment analysis can help in this area.

Four undeniable reasons why every company must leverage sentiment analysis for their businessRequest Solution Demo

Drives proactive business solutions

Sentiment analysis provides useful insights that drive effective business decisions, strategies and objectives. These solutions offer event analysis, automatic reports, and adaptable categories. Some sentiment analysis tools even aid brand management by understanding the true motivations behind positive, negative, and neutral opinions regarding a particular product or service. Companies can use it to obtain in-depth information from various public and news forums online and social media posts. It’s handy when it comes to benchmarking competitors and markets.

Measure ROI of marketing campaigns

The success of your marketing campaign is not only measured by the increase in the number of followers, likes, or comments. It also involves how much positive discussions you can help facilitate amongst your customers. By undertaking sentiment analysis, you can analyze the positive or negative opinions, and discussions that have occurred amongst your audience. By combining the qualitative and the quantitative measurements, you can measure the real ROI of your marketing campaign.

Improve product quality

With the help of sentiment analysis, companies can complete their market research by getting to know what their customers’ opinions are about the products/services. Businesses can also understand how they can align the products/services’ quality and features with the customers’ tastes and preferences. Ideas to develop the product quality and how it is presented can only be derived from your target customers’ opinions.

Augments good PR practices

Sentiment analysis is highly beneficial for keyword monitoring for PR professionals. Apart from listening to what the public has to say, they can find what thought leaders and influencers have to say about their brand.

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Social Media Algorithms – The Reason Behind Uncontrolled Addiction

It’s amazing how interconnected the world has become thanks to social media. People from all around the globe are socializing and connecting because of it. You can stay abreast of what your friend is doing in one part of the world while sitting on the complete opposite side of the world. Also, its surprising how intensely social media can get its users hooked, its almost as if every other content or post is of interest to them. But how can that happen? Not everything interests a particular people, and they might not be interested in everyone in their friend circle. That’s where social media algorithms come to play. They take into account multiple factors including users likes, dislikes, and preferences and displays them feeds, which they would like the most. Consequently, it leads to users getting addicted to social media and spend hours scrolling through feeds – a phenomenon coined infinite scrolling. However, it was not always the same in the past, as posts would be ordered in chronological order, which could cause you toFree demo miss posts from your close friends. So how did we progress from seeing everything to see only the things we like?

Social media algorithms

Leading social media platforms use algorithms to determine if the user will like a particular kind of post or not. They go through all the posts in a user’s feed and sort the posts that are popular and relevant to them. If users are shown all kind of posts from everyone, then their feed will get overflooded with unwanted stuff, subsequently losing interest and quitting the app. However, such intelligent feeds pose a challenge to the marketer who needs to come up with original and refreshing content to fight for some real-estate in the users’ feed. So how leading social media platform’s use social media algorithm to keep their users happy?

Facebook algorithm

Facebook has abundant metrics to determine user preferences. They always look into what users like, share, comment on, and post on their site. The Facebook algorithm makes sure that users see posts they most likely will engage with. Facebook takes into account the content available, considerations about the content, and considerations about friends to come up with an overall score. Such score enables Facebook to sort posts based on users likeliness. For instance, considerations about the content factors in signals such as time spent on the content, number of comments, story type, engagement with the publisher, nature of information, the person sharing a link, and the time of post. Each factor is given weight as per its importance in order to calculate the overall score. Also, content shared by friends and family spark more interest and engagement from the user. To drive such user engagement, Facebook killed its EdgeRank algorithm and now has close to 100,000 weight factors to rank news feed.

Instagram algorithm

Instagram is another social media platform owned by Facebook itself and focuses mostly on image-sharing. Instagram also recently started sorting posts based on user preferences rather than chronology. For big businesses with thousands of followers, it is estimated that only 10% of the audience actually sees the posts. The Instagram algorithm reviews the number of likes, comments, video views, hashtags, saves, shares, and DM’s to calculate the relevance of the post. This can be quickly confirmed by going over to the search bar in Instagram, which will show you relevant posts from unfollowed people or pages. It also takes into account the time of day a content was posted and the engagement it gets. For brands looking to reach their customers, it will now be essential to know when a majority of their user base is active so they can generate more engagement.

Twitter algorithm

Twitter reports that more than 500 million tweets are sent each day – and the number can go as high as 150,000 tweets in a single second. On a platform such as Twitter, updates can be easily lost in the shuffle. As a result, Twitter algorithm helps ensure most essential tweets appear at the top of users timeline. Twitter can figure out if a user is always replying, retweeting, or linking someone’s tweet and show that account’s tweet first. However, unlike other social media, Twitter may also show tweets from people user’s don’t follow based on signals which indicate its popularity and how people in user’s network are interacting with it. Unlike Facebook and Instagram, users can choose to revert to chronological feed in their settings. The Twitter algorithm factors in total engagement, post timings, use of rich media, location, hashtag, and pictures and videos to make it more relevant.

To know more about how social media algorithms work, Facebook algorithm, Twitter algorithm, and Instagram algorithm:

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5 Undeniable Benefits of Social Media Analytics

social media analytics

Social media’s contribution to marketing and business growth cannot go unnoticed. But with a vast number of comments and feedbacks that a brand has to cater to on social media, getting a larger picture of the customers’ opinion could prove to be difficult. This is where techniques such as social media analytics and media monitoring come handy. It not just gives companies an idea of what people think of their brand, but they can also stay up to date on what the competitors are up to and what is trending on social media. They form key elements in formulating the brand’s further social media strategies. In a nutshell, social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. Media monitoring is closely related to social media analytics; it tells a company what exactly customers, competitors and other stakeholders are talking about them. Here are five compelling reasons why every business should use social media analytics:Free demo

Gain an edge over the competition

Social media analytics gives companies insights about their brand and also about what the competitors are doing. It gives companies a better understanding of the problems customers have with their products and services, how their customers use their products, and the overall perception of the company. This helps businesses to understand their pros and cons and take corrective action accordingly. When the customers feel that a brand genuinely cares about what they think, it eventually leads to an increase in goodwill and gives companies a competitive advantage over the others.

Product/service improvements

Customers often tend to provide product reviews and feedback on social media. Brands can analyze these feedback using media monitoring techniques. The negative comments can be used by companies to understand where they are going wrong and what corrective action can be taken. This will help brands to improve their offerings and consequently provide better customer experience. And the best part for companies is that social media analytics is a much cheaper option to collect customer feedback.

Learn from customers

Social media marketing and other online sales platforms have proved to be a method for several companies to expand their customer-base. Also, in many cases, customers may have practical solutions for some of the issues faced by an organization. Take the example of a product that is being sold in the market without proper documentation. In this case, the chances of use errors increases. However, some users may find a solution to this problem through trial-and-error, and then post their findings in different social forums, which can help the company determine whether better documentation is required, and what users really need to know.

Improved target marketing efforts

Using advanced techniques such as social media analytics brands can gain timely information on demographic and psychographic characteristics for product and service usage. Companies can use the information to target marketing campaigns especially the internet-based marketing campaigns.

Scope for innovation

Companies can garner a deep understanding of their products and customers through media monitoring. Social media analytics tools can be configured to discover capability gaps in a market as a whole. For example, the minimalist innovation in the running shoe market was partially fueled by user feedback desiring lighter, more relaxed running shoes. Companies that can mine user feedback via social media sites and use it too innovate their business have been the most successful in recent times.

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Social Media Marketing: Avoid These 4 Common Mistakes

The social media fever has spread faster than forest fire among people, irrespective of the generation that they belong to. Though social media is one of the simplest and cheapest mediums for companies to reach out to their target audience, several players tend to become unsuccessful in gaining the expected results. This is because they tend to get their social media marketing strategy wrong. Marketing and promotional activities that are undertaken on social media is no child’s play as they have the power to make or break a brand. There’s a lot of thought and effort that goes into building a productive and successful social media marketing strategy. To realize the full potential of social media platforms for a brand, companies should have a clear-cut game plan and formulate the right tactics. Simultaneously, businesses must also watch out for these common mistakeFree demos that often result in an unsuccessful social media marketing strategy:

Choosing the wrong tools

In the current business scenario, plans and analysis mark the success of companies.  To make the right plans and decisions, it becomes crucial to analyze data correctly. Thankfully, with digitization, it is now easier for businesses to get hands-on customer data. However, to be able to make heads and tails out of data and put it into use, companies must have access to the right tools that can help to systematically review data and provide real-time insights that can assist in arriving at the right social media marketing strategy. Companies can either opt for in-app statical tools and insights that are available within the social media app or even resort to third-party tools.

Not having a social media marketing plan

Without a proper plan of action, social media marketing will prove to be a colossal waste. Posting content from time to time in an effort to reach out to more customers will go in vain unless there is a predefined strategy associated with it. Social media marketing strategies are as important as the plans laid out for marketing campaigns in the traditional format. Companies must have specific goals, budgets and a concrete plan of action that outlines what they are trying to accomplish, how they will achieve the goal, how the results will be measured, and what resources will need to be allocated.

Setting the wrong KPIs

Key Performance Indicators (KPI) are the parameters against which the performance is measured. While measuring KPIs for social media marketing, many marketers fall into the trap of vanity metrics. They measure the number of followers on Facebook or Twitter, and if these numbers are growing, they are happy. However, this is not the right method of measuring the effectiveness of the brand’s social media marketing strategy. Social media marketing is no different from traditional marketing channels. Hence, companies must ideally be measuring the impact of the social media efforts on the business and the audience, rather than the total number of followers.

Posting content that does not spark engagement

Companies must plan their social media marketing strategy in such a way that their followers turn into customers if they aren’t already. Thus, the more people companies can reach out to on social media, the more potential the company’s social media marketing campaign has. If boring content, which does not create a connection with the audience, is posted on social media profiles, then the chances of potential customers converting are low. In the worst case scenario, it might even result in loss of followers. Engaging content with a compelling call to action is essential for a good social media marketing campaign.

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Social Media Marketing Trends: What to Expect in 2018

For businesses, social media has opened up new revenue streams and platforms for connecting with their target audience. But the social media space is not short of competition to grab more eyeballs from the customers, which gives brands only a small window to grab the user’s attention. So, it is essential for companies to ensure that they can put the message across to potential customers in a clear-cut and attractive manner. From video advertising to augmented reality, brands expecting to establish their social media presence are analyzing the latest social media trends to ensure that their efforts don’t go unnoticed. Buckle up as we tell you about tFree demohe major social media marketing trends that you can expect to become popular among companies and customers:

Chatbots will deliver better customer service

Chatbots are not new to the internet or social media. But they are no longer the robotic, clunky machines that they used to be. Presently, chatbots are more developed and smarter in responding to queries and are capable of creating an instant connection with the customers. With the help of chatbots, brands can interact quickly with their audience and also customize brand communication and send personalized messages directly to the users. Chatbots for communicating with customers is one of the most useful social media marketing trends that is expected to be widely accepted in 2018.

social media marketing trends

Ephemeral content is trending across platforms

Snapchat was one of the first among the social media platforms to adopt the feature of sharing content that disappears after a specified period. But soon, this trend was picked up by several other platforms such as Facebook, Instagram, and Whatsapp. This has also become one of the most popular social media marketing trends of recent times as it helps brands to market their products effectively. While companies are continually creating digital content for users to view and share, they are also using what is popularly known as “ Stories” on social media to engage the audience.

social media marketing trends

Augmented reality

Providing content of augmented reality through mobile devices is a niche and engaging way for marketers to reach their target audience. And what is the cherry on top of the cake? It is easy, quick, and very interactive. Smartphone giant Apple has announced its two new launches, the iPhone 8 and iPhone X, which have applications that would provide augmented reality experiences to the users. Therefore, it is highly likely that social media players will try to integrate this into their platforms and it is soon going to be one of the viral social media marketing trends to watch out for.

social media marketing trends

Videos and more videos

With the audience becoming more inclined toward video content, the most challenging aspect for brands is to grab the attention of customers for the first three seconds. Videos are undoubtedly one of the most effective social media marketing trends, considering how they can quickly catch user attention and deliver the message in a matter of few minutes.

social media marketing trends

Influencer marketing will continue to take over

Influencer marketing is no new thing on social media. But the primary drawback of adopting such social media marketing trends is that there are a vast number of players trying to tap into the influencer market. What customers expect from brands, in this case, is authenticity and brands who provide this will garner a higher engagement rate.

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