Tag: Social media analytics

social network analytics

ABCs of Evaluating the Success of Your Social Network Analytics Initiatives

Data analytics capabilities of businesses across industries have witnessed a major transformation in recent years. With data volumes growing exponentially, sophisticated algorithms and social network data analytics tools have been developed and the computational power of data management systems has steadily improved. The convergence of these trends is not only fueling rapid technological advancements and business disruptions but is paving the way for social media platforms to act as a powerful tool for social media reporting and insight generation.

With leading companies across the globe trying to drive outcomes through online channels, social media reporting comes under increasing scrutiny as a platform that can be leveraged further to improve sales and outcomes. However, with the ongoing technological developments, evaluating the success of your social network analytics initiatives can be as easy as analyzing its ABCs. The goal is to determine if the social network analytics initiatives will have the desired impact on your organization as a whole.

social network analytics

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To get started, evaluate the ABCs of your social network analytics initiatives by finding answers to the following questions:

1: Are your social media objectives tied to the business goals you wish to achieve?

To use social media analytics as a tool to drive outcomes, it’s crucial to note that not all social media campaigns, platforms, and metrics play a pivotal role in driving better business outcomes. While some are designed for awareness, others focus more on revenue generations and other critical business aspects. The widespread nature of social media is one of the main reasons why you must factor in the constraints into your measurement strategy and ensure your social media objectives are tied to your business goals.

2: What social media metrics determine success?

To be able to answer this question, it is essential to first determine how you will measure success from a business perspective and to do so, it’s crucial to analyze what you wish to achieve using social network analytics- whether it is to improve brand awareness, source competitive insights, improve visibility, reduce marketing costs, generate leads, or simply analyze social data before you approach it from a business perspective. Once these factors are determined it becomes easier for businesses to identify and gauge the metrics that drive success.

Our social media analytics expertise enables us to deliver advanced analytics solutions that aid digital transformations. Speak to an expert for more information on social media analytics solutions.

3: Are you well-prepared to measure the success of your social media platforms?

The ability of a company to track and monitor success rates is crucial when it comes to devising a social media measurement strategy. But to be able to answer this question, one must first assess their resources, the technical expertise, and domain knowledge along with the current state of internal and external collaborations. Many companies lack the expertise and well-trained social network analytics professionals who can analyze and gauge social data sets. This can be attributed to the lack of detailed social network data analytics roadmap.

4: Did the insights obtained from social network analytics campaigns help drive outcomes?

Monitoring brand health on an ongoing basis can help you track and measure customer behavior and factors impacting them. This is of utmost importance from a business viewpoint and is also one the most common use case across industries. Leveraging insights obtained from social network data analytics tools can help your brand drive outcomes by better understanding the opportunities and threats in the industry. Besides the other benefits offered by web and social network data analytics what measures the success of your initiatives is the answer to this question- have the insights helped you achieve your goals? Applying social insights to your brand strategy can help you mitigate risks, prevent a crisis, and uncover new value-driving opportunities.

We are keen on building and deploying advanced analytics models to empower our clients drive better business outcomes. Wonder how? Request a FREE demo for detailed insights.

Our social network analytics solutions portfolio includes:

  • Sentiment Analysis
  • Topic Modeling
  • User Reviews and Rating Analysis
  • Opinion Mining
  • Text Mining
  • Word Cloud
  • Offer Recommendations
  • Influencer Analysis
  • Lead Mining

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Customer Sentiment Analysis Helps Determine Promoters and Detractors for a Leading Player in the Hospitality Industry

“Having access to online customer conversations provided an abundance of opportunities to understand our customers better by identifying key trends, measuring the gap, and designing and proposing business cases and implementing solutions.”

About the Client

The client is a leading player in the hospitality industry in Finland, with over 1,500 staff and a network of 20+ luxury hotels, theme parks, and resorts spread across Europe.

The Business Challenge

The hospitality services provider collaborated with Quanztig as they wanted to leverage sentiment analysis to understand the social sentiment of their brand using contextual text mining. Since its inception, the client’s business objective revolved around customer-focused innovation and customer service management. This not only increased their popularity but also led to a sudden surge in the global customer base.

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Witnessing a surge in the customer base, the client realized that steering effective customer-led change required a system that could not only collect and analyze all the customer data available within the business, it also had to deliver comprehensive insights about their members. Analyzing the information collected from customer touchpoints – such as call centers, resort operations, and post-stay surveys – was made more complex due to the global nature of the business and the different countries and cultures involved. Importantly, the executive team and other key stakeholders had to be taken on their customers’ journeys via advanced analytical techniques and authentic reports. 

The client’s challenges spanned three core areas including:

  • A growing customer base
  • Inability to comprehend unstructured text
  • Need to analyze brand reputation on social platforms


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Solution Offered and Value Delivered

Quantzig’s dedicated ‘Social Media Analytics Centre of Excellence’ with a team of 20+ data scientists, domain experts, and analysts designed an innovative three-pronged approach that leveraged text mining and sentiment analysis to tackle the challenges faced by the client. The crux of this engagement mainly revolved around the use of advanced data mining algorithms and sentiment analysis techniques to automatically transform unstructured sentiments into structured data of public opinions about products, services, and brands.

Sentiment Analysis Engagement Outcome


social media analytics

Streamlining Social Media Campaigns and Supporting the Launch of a Customer Support Initiative for a Leading European Telecom Company

“By leveraging Quantzig’s social media analytics solutions, we saw a substantial increase in customer satisfaction rates following the launch of our new initiative.”

About the Client

The client is a leading European telecommunications service provider that has evolved along with changing technology since its inception nearly 10 years ago. Today, they are well-known for catering to the needs of diverse customer groups across geographies. 

The Business Challenge

The telecom company collaborated with Quantzig as they wanted to take customer service to the next level by empowering their customer engagement team to access valuable insights through social media analytics and reporting. After a detailed analysis of industry trends, they decided to take their customer care goals even further and overhaul customer experience by offering superior customer support through social media.

To do so, they were looking at leveraging social media analytics to deliver outstanding customer experience through the integration of personalized messaging services. The telecom company also wanted to listen, monitor, and analyze the online conversations of its customers to make well-informed business decisions and avert potentially damaging issues from spiraling out of control. To accomplish their goals, they wanted to leverage Quantzig’s social media analytics solutions to support their first-on-the-market launch of customer support via personalized messaging services.

Our social media analytics solutions make social listening and monitoring easy and frictionless. Request a FREE brochure of our analytics solutions to learn more abour our analytics capabilities.

The client’s challenges spanned three core areas including:

  • Need to overhaul the customer experience
  • Customer service improvement
  • Customer engagement

Solution Offered and Value Delivered

As frontrunners among social media analytics solution providers, we exhibit proven capabilities in successfully handling the entire lifecycle of data implementation including deployment, development, maintenance, and support. Our social media analytics experts have not only worked on key technologies and social media analytics tools which are leading the business ecosystem but have also developed analytical frameworks and customized social media analytics solutions to address the dynamic challenges around customer relationship management.

Harness the power of social media analytics to drive positive business outcomes by analyzing customer sentiments.

Talk to our analytics experts for more insights.

Quantzig used it’s three-pronged data-driven social media analytics approach, which is a combination of- Sentiment Analysis, Topic Modeling, and Text Mining.

Phase 1

In the first phase of this social media analytics engagement, our analytics experts helped the client deep dive into the telecom space. The use of analytical tools and web crawlers helped us extract and analyze online behavioral data sets. These extensive datasets were then cleaned and filtered using text mining and topic modeling to remove noise and mine all the relevant information.

Phase 2

The second phase of this social media analytics engagement, focused on data consolidation and trend analysis to discover trending themes and popular social channels, which, in turn, helped the client to determine stand-out differences among markets.

Phase 3

The final phase of this social media analytics engagement revolved around integrating research insights with data obtained through online listening, to validate information gathered in the first phase and plug data gaps.

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Business Outcome

Quantzig’s social media analytics solutions also highlighted the differences among online conversations such as – the tone of conversations, customer interests, and so on. As a result of this study, the client not only developed a detailed understanding of the key topics being discussed across social media platforms but were well-positioned to leverage these insights for decision-making, prioritizing investment areas, and for supporting their first-on-the-market launch of customer support via personalized messaging services on social platforms. Our social media analytics solutions also offered insights on how they could improve customer engagement on social channels via direct messages. Using such insights, the client nurtured customer relationships by providing a personal connection with the customers through social media. 



social media analytics

Social Media Analytics Helped A Leading Logistics Player to Boost Brand Loyalty and Customer Experience- A Quantzig Success Story

The client is a leading logistics player based out of Germany. Owing to the intense competition from top companies in the German logistics industry, the client was facing several issues in offering customized services to its customers. To tackle this challenge, they approached Quantzig to transform their business model by leveraging social media analytics solutions to monitor the effectiveness of media investments and digital marketing campaigns.

With the increasing business complexities, it is quite challenging for companies to analyze their social media data. The sheer volumes of unstructured data sets make social media data analysis even more challenging for businesses across industries. This is the reason why top companies are relying on social media analytics to analyze and process their social media data into actionable insights. By leveraging advanced social media analytics solutions, companies can effectively mine their growing pool of unstructured data sets. This can further help them to gain in-depth insights into their customer behavior and interests. This, in turn, can help them to improve their business decisions and operational strategies.

Our social media analytics solutions can help you validate your social media marketing strategy and improve business decisions. Request a FREE proposal to gain in-depth insights into our advanced analytics solutions.

Business Challenge

The client, a German logistics company, wanted to improve its customer relationships without disrupting the existing rapport between the dealers and customers. The logistics player created social media profiles targeted to each geography, but they lacked the analytical expertise to analyze the data obtained from such social media platforms. They approached Quantzig to leverage its social media analytics expertise to analyze and quickly draw conclusions from their burgeoning unstructured social media data and convert it into actionable insights.

Quantzig’s analytics experts can help you track, benchmark, and optimize your business performance with advanced social media analytics solutions.

Solution Offered and Value Delivered

The social media analytics experts conducted a detailed analysis to understand the core business challenges and goals of the client. The devised social media analytics framework helped the client to establish better relationships with their customers and improve brand loyalty. The holistic approach adopted by our experts included three phases.

The first phase focused on combining data visualization tools and analytics to help the client monitor customer sentiments in real-time. This helped the logistics company to quickly reach out to customers and support them in suitable ways. The solution offered empowered the client to identify factors affecting customer decisions and understand the information flow within groups. Also, our social media analytics solutions helped the client to improve their presence on different social media platforms that further assisted them to track the opinions of their followers, proactively resolve customers issues, and improve brand loyalty.

Quantzig’s social media analytics solution also helped the client to:

  • Optimize their social media marketing strategy and fortify it
  • Forecast sales and prepare in advance for spikes in demand
  • Identify potential customer service issues before they inflict damage to the brand’s reputation

Request a FREE demo below to understand how our social media analytics solutions can help you achieve your business goals.

social listening

Three Minute Guide to Social Listening for Businesses to Improve Customer Engagement

social listening blog image

What is Social Listening?

Social listening is the process that helps to perform a detailed analysis of conversations and trends happening not just around your brand, but around your industry as a whole. By leveraging these insights businesses can significantly improve their decision-making capabilities and can enhance their engagement rates. Today it wouldn’t be wrong to say that the sales funnel is the holy grail of marketing metaphors. If you dream of setting up a successful business, a road map describing how you would pitch your products or services to consumers is extremely important. Social media platforms are one of the best options to bring in strangers into your sales funnel, with other strategies kicking in afterwards. Also, social listening can help businesses to discover what their current and potential customers feel about their brand and what they are interested in. The catch here lies in turning this information into specific marketing strategies that will help businesses target potential customer groups.

Our social media analytics solutions can help you address your customer needs and respond to them effectively in real-time. Request a FREE proposal now to gain in-depth insights into our web and social media analytics solutions.

Benefits of Social Listening

Improves customer experience

Social media is not always the platform that is solely used to contact the brand itself, sometimes it is just a rant or side note dedicate to something entirely different. By using this opportunity businesses can improve customer experience through social listening and discover and respond to such comments on social channels.

Our analytics experts help companies to develop an understanding of KPIs, select measurement tools, analyze reports to enhance performance, and create tests to improve social media messages. Get in touch with them right away!

Keep an eye on the competition

You’re probably following your competitors on social channels to keep track of what their up to unaware of the fact that social listening is the secret key that’ll help you gain access to the bigger picture. Analyzing market conditions from a competitor’s viewpoint can help businesses to analyze the key metrics to success while avoiding misconceptions.

Market your products through industry influencers

Most of the social media listening tools used today offer a new feature called ‘social influencer’ using which brands can identify people who are already interested in their brand and offer free products or an early trial, while also tracking buzzwords relevant to the product or industry.

By leveraging our advanced analytics solutions, you can keep a track of the opinions of your followers and proactively resolve customer issues. Request a FREE demo below to know more.

social network analytics

Harnessing Social Media Data to Tackle the Growing Competitive Pressure and Boost Brand Loyalty for a German Auto Manufacturer – A Social Media Analytics Success Story

The client is a leading player in the automotive industry based out of Germany. Owing to the intense competition from top companies in the German automotive industry, the client decided to transform its business model by leveraging three digital technologies namely, social media analytics, IoT, and smart embedded devices.

The Business Challenge

In today’s complex business scenario extracting comprehensible information by analyzing social media data is quite a challenging task. What makes it even more challenging is the sheer volumes of unstructured data sets that are available across industries. Social media posts are generally updates, often written using abbreviated words, discarding linguistic rules. The high noise levels along with this information demand accurate processing so that the crucial information captured and summarized rather than building local copies of that data.

Wonder how you can validate your social media marketing strategy? Our social media analytics experts can help you make crucial decisions with easy to understand charts, dashboards and much more. Request a FREE proposal.

Today, top companies rely on social media analytics for analyzing and processing social media data into actionable insights. By leveraging advanced social media and predictive analytics organizations can effectively mine the growing pools of unstructured data sets, gain actionable insights, and better inform business and other operational strategies.

The client, a German automotive industry player wanted to develop a direct relationship with its customers without disrupting the existing relationship between the dealers and customers. As such the German auto manufacturer created social media profiles targeted to each geography, but they lacked the analytical expertise to analyze the data obtained from such social platforms. They chose to partner with Quantzig to leverage its social media analytics expertise and devise a suitable solution that would put an end to all their social media woes.

Social Media Analytics

Get in touch to track, benchmark, and optimize your business performance with advanced social media analytics.

Solution Offered and Value Delivered

A detailed analysis of the clients’ challenges and business objectives revealed that they needed to deploy a holistic strategy for exploiting the full potential of their social media. To help the client tackle their challenges and better connect with the customers our social media data analytics experts adopted a comprehensive approach to building a social media analytics framework that focused on three critical steps, i.e., data collection, gathering, and data integration to effectively use social media for intelligent decision making.

The initial phase revolved around combining data visualization tools, social media platforms, and analytics to help the client to monitor customer sentiments in real time. This information helped them to quickly reach out to customers and support them in suitable ways. Social media analytics empowered the client to identify the strength of customer relationships and understand the information flow within groups. Most importantly, our social media analytics solutions enabled them to target influencers who can best affect the purchase decisions of its followers.

Request a FREE demo to understand how social media analytics can help you reach your business goals.

The social media analytics solution also enabled the client to:
• Gauge the strength of customer relationships by creating digital profiles for customers
• Forecast sales and prepare in advance for spikes in demand
• Identify potential customer service issues before they inflict damage to the brand’s reputation

What is social media analytics and why is it important?


Social Media Monitoring: 7 Reasons Why It is Important for Your Business

In recent years, social media has surfaced as a powerful marketing tool. It continues to be an integral part of marketing strategies across all industries, but as it is still new, the learning curve is quite steep. As social media marketing and social media monitoring evolve, the knowledge of the field is acquired by marketing professionals through trial and error.

We at Quantzig, understand the challenges that companies face in social media monitoring. It can be frustrating, overwhelming, and often confusing to navigate the world of social media management. But you cannot negate the fact that social media monitoring is crucial for the growth of your business in today’s competitive landscape.

So, to help you out, our team of experts has explained in detail about social media monitoring and how can it help companies to stay up-to-date with social media marketing trends without using up too much their resources.

Are you finding it difficult to monitor the effectiveness of social media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

What is social media monitoring?

Social media monitoring is not just limited to the realm of social media platforms but goes far beyond. If your business has an online presence in the market, customers will more than likely talk about you on websites, social media platforms, review sites, blogs, and anywhere else they get together to share their opinions and ideas. So, if you really want to know who is talking about you and what they are saying, you need to do social media monitoring. In simple words, social media monitoring is the act of “listening” to what the internet is saying about your business. This way you can gain actionable and valuable insights and can stamp out potential wildfires. This may sound a little overwhelming, but with the help of specialized social media monitoring tools, you can actually streamline the process of collecting and responding to comments and feedback.


customer analytics

Social Media Analytics: The Key to Boost Customer Engagement and Marketing Performance

What is Social Media Analytics?

Social media analytics can be defined as the art and science of extracting valuable and actionable hidden insights from the huge amount of unstructured and semi-structured social media data that enables informative and insightful decision making. Social media analytics helps organizations in capturing and interpreting online conversation, making it easier to segregate valuable inputs. Social media analytics tools can crawl most social media channels, including anything from the main social networks to news sites, forums, and blogs. Social media analytics report gathers data from social media websites and helps in analyzing data using social media analytics tools to facilitate better business decisions. Also, social media analytics is very useful in mining customer sentiment that enhances marketing performance and customer service activities.

Are you finding it difficult to monitor the effectiveness of media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

Benefits of Social Media Analytics

#1: Social media analytics helps to understand your audience

Social media analytics has the potential to help businesses in taking steps towards understanding your audience using social data. This can help in several ways like analyzing your previous posts can help you find your unique and best time to share. Timing is a very important part of social media marketing. If you want your posts to drive more traffic, engagement and sales, you need to post when your audience is online and at their highest level of alertness. Therefore, you need to dissect your social data and find your unique best time to post on the social media platform.

#2: Social media analytics tells about your best social networks

There are various social networks but not all of them will work perfectly for you. Social media analytics helps here as it enables you to identify the platform that can help yield maximum engagements. This is the only way to confirm which social networks work best and measure how much traffic, engagement, and sales you are getting. This data can then be used to focus more on social networks that are working for you and eliminating the one that is not. Furthermore, this data can also be used to prioritize the amount of time you need to manage each of the social networks. Real-time and single analytics dashboard can help you to compare the performance.

#3: Social data can help you produce better content

By tracking your social networks, you can analyze the content that drives the best results. Social media analytics also assists in figuring out the type of content that is performing best. Additionally, it can help in analyzing most shared and viewed content, time spent on them and sales were driven by them.

Empower Your Business with Analytics

With our social media analytics solutions, we help companies analyze the effectiveness of company communications and customer interactions on different digital marketing platforms including social media presence, website, and mobile marketing. Request a free proposal now to check out our complete portfolio of analytics solutions.

#4: Help you understand competitors

One of the most crucial benefits of social media analytics is it helps in analyzing competitors. Social media competitor analysis makes it easy for you to avoid mistakes that your competitors are making and focus more on techniques that yield results. There are several social media analytics tools that can help you see the percentage of traffic your site receives from different social networks

#5: Social media metrics can help you create a better strategy

It is very difficult to create the best marketing strategy in the very first attempt. But by social media data analysis, you can easily figure out the mistakes you are making. This can help in optimizing your marketing strategy by eliminating mistakes. But along with social media data analysis, it is important that you use social media listening to check the impact your strategy is having on your audience. But what is social media listening? Social media listening is the process of tracking online conversations to understand what people are saying about a specific industry, brand, person, etc. By using social listening, it is possible to check in real-time what people are saying about your business online. Furthermore, this can help in modifying the strategy to better connect with potential and current customers.

#6: Social media analytics shows you how a social media campaign is performing

For any business running a social media campaign, it is imperative to track it regularly. Social media analytics comes to rescue and help in checking if it is panning out the way you intended it to. If things are not working as you planned, you can make the required changes to your campaign and rectify the mistakes. Also, if results are not optimum, you can nip it in the bud.

#7: Helps in tracking the needs of your target audience

For businesses to reach their full potential, it is essential that they understand the attitudes and preferences of their target audience. If you can really find out what your audience wants, you will know what and how to provide it. Social media analytics gives a myriad of opportunities to do this by using the appropriate tools. Also, the social media analytics report provides valuable data that can be utilized for the growth of the business online. By identifying the patterns in the needs of the customer and their behavior it becomes easy to gauge at the marketing effectiveness.

We understand the challenges companies face in analyzing social media discussions on the business’ campaigns and products and keeping track of the opinions of their followers to proactively resolve customer issues. Our analytics solutions provide best-in-class frameworks to analyze the brand sentiment, understand the effectiveness of the promotional activities, and provide information on the competing brands. Request a free demo below for more insights.


4 Things That Can Have an Impact on the Future of Social Media Marketing

The past decade has witnessed social media evolve from a mere communication platform to a multi-billion dollar platform that has an incredible influence on people’s lives. Apart from this, social media platforms are on the constant run to tweak their social media marketing strategy in order to provide new and better experiences to the users. This means that, with time, the future of social media marketing is going to experience drastic changes. Here are four things that we predict will have a major impact on the future of social media marketing:

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Conversational marketing

One-sided communication is slowly turning into a social media marketing strategy of the passocial media marketingt. Modern consumers prefer content that is more engaging. Chatbots is one of the best ways for brands to keep their users engaged and make the content more conversational. While engagement in other social channels might be in decline, chatbots will be tailored to each individual consumer in the future of social media marketing. This will provide customers with uniquely captivating and entertaining experiences. This will also greatly help marketers to store customer information from chatbot conversations and utilize this data to better market to their customers.

Content overload

Despite having more online content than ever before, the number of users consuming online content today shows a stagnant trend. Content marketers who want to stand out in this increasingly crowded space must design a social media marketing strategy that builds trust with the consumers and eventually converts them. Brands who want to thrive must keep themselves constantly updated on the new content channels and also leverage capabilities like VR and chatbots that would develop a sense of interest in the minds of users rather than bombarding them with boring content.Contact US

Virtual spaces

Facebook spaces was introduced to the world in 2017, which showed what the convergence of VR and social media will look like. There’s a long way to go before such technology goes mainstream in the future of social media marketing. However, this technology is bound to provide exciting opportunities for marketers in the years to come. Companies might face difficulties in inducing a customer to click through to their product’s landing page or watch a promotional video. However, advanced technologies such as VR are a sure shot at grabbing the attention of users.social media marketing

Moving from public to private

 If you think that public platforms such like Facebook and Twitter are the most powerful social marketing tools right now, you’re wrong. By the last quarter of 2017, the number of people using private messaging services like Messenger, WhatsApp, and Snapchat surpassed them. This just goes to show that brands need to leverage these private networks as a part of their social media marketing strategy.

If you are looking for a fresh approach to social media marketing, request a free consultation to find out how we can help you

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