Tag: Social media analytics

social media analytics

Social Media Analytics Helped A Leading Logistics Player to Boost Brand Loyalty and Customer Experience- A Quantzig Success Story

The client is a leading logistics player based out of Germany. Owing to the intense competition from top companies in the German logistics industry, the client was facing several issues in offering customized services to its customers. To tackle this challenge, they approached Quantzig to transform their business model by leveraging social media analytics solutions to monitor the effectiveness of media investments and digital marketing campaigns.

With the increasing business complexities, it is quite challenging for companies to analyze their social media data. The sheer volumes of unstructured data sets make social media data analysis even more challenging for businesses across industries. This is the reason why top companies are relying on social media analytics to analyze and process their social media data into actionable insights. By leveraging advanced social media analytics solutions, companies can effectively mine their growing pool of unstructured data sets. This can further help them to gain in-depth insights into their customer behavior and interests. This, in turn, can help them to improve their business decisions and operational strategies.

Our social media analytics solutions can help you validate your social media marketing strategy and improve business decisions. Request a FREE proposal to gain in-depth insights into our advanced analytics solutions.

Business Challenge

The client, a German logistics company, wanted to improve its customer relationships without disrupting the existing rapport between the dealers and customers. The logistics player created social media profiles targeted to each geography, but they lacked the analytical expertise to analyze the data obtained from such social media platforms. They approached Quantzig to leverage its social media analytics expertise to analyze and quickly draw conclusions from their burgeoning unstructured social media data and convert it into actionable insights.

Quantzig’s analytics experts can help you track, benchmark, and optimize your business performance with advanced social media analytics solutions.

Solution Offered and Value Delivered

The social media analytics experts conducted a detailed analysis to understand the core business challenges and goals of the client. The devised social media analytics framework helped the client to establish better relationships with their customers and improve brand loyalty. The holistic approach adopted by our experts included three phases.

The first phase focused on combining data visualization tools and analytics to help the client monitor customer sentiments in real-time. This helped the logistics company to quickly reach out to customers and support them in suitable ways. The solution offered empowered the client to identify factors affecting customer decisions and understand the information flow within groups. Also, our social media analytics solutions helped the client to improve their presence on different social media platforms that further assisted them to track the opinions of their followers, proactively resolve customers issues, and improve brand loyalty.

Quantzig’s social media analytics solution also helped the client to:

  • Optimize their social media marketing strategy and fortify it
  • Forecast sales and prepare in advance for spikes in demand
  • Identify potential customer service issues before they inflict damage to the brand’s reputation

Request a FREE demo below to understand how our social media analytics solutions can help you achieve your business goals.

social listening

Three Minute Guide to Social Listening for Businesses to Improve Customer Engagement

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What is Social Listening?

Social listening is the process that helps to perform a detailed analysis of conversations and trends happening not just around your brand, but around your industry as a whole. By leveraging these insights businesses can significantly improve their decision-making capabilities and can enhance their engagement rates. Today it wouldn’t be wrong to say that the sales funnel is the holy grail of marketing metaphors. If you dream of setting up a successful business, a road map describing how you would pitch your products or services to consumers is extremely important. Social media platforms are one of the best options to bring in strangers into your sales funnel, with other strategies kicking in afterwards. Also, social listening can help businesses to discover what their current and potential customers feel about their brand and what they are interested in. The catch here lies in turning this information into specific marketing strategies that will help businesses target potential customer groups.

Our social media analytics solutions can help you address your customer needs and respond to them effectively in real-time. Request a FREE proposal now to gain in-depth insights into our web and social media analytics solutions.

Benefits of Social Listening

Improves customer experience

Social media is not always the platform that is solely used to contact the brand itself, sometimes it is just a rant or side note dedicate to something entirely different. By using this opportunity businesses can improve customer experience through social listening and discover and respond to such comments on social channels.

Our analytics experts help companies to develop an understanding of KPIs, select measurement tools, analyze reports to enhance performance, and create tests to improve social media messages. Get in touch with them right away!

Keep an eye on the competition

You’re probably following your competitors on social channels to keep track of what their up to unaware of the fact that social listening is the secret key that’ll help you gain access to the bigger picture. Analyzing market conditions from a competitor’s viewpoint can help businesses to analyze the key metrics to success while avoiding misconceptions.

Market your products through industry influencers

Most of the social media listening tools used today offer a new feature called ‘social influencer’ using which brands can identify people who are already interested in their brand and offer free products or an early trial, while also tracking buzzwords relevant to the product or industry.

By leveraging our advanced analytics solutions, you can keep a track of the opinions of your followers and proactively resolve customer issues. Request a FREE demo below to know more.

social media analytics

Harnessing Social Media Data to Tackle the Growing Competitive Pressure and Boost Brand Loyalty for a German Auto Manufacturer – A Social Media Analytics Success Story

The client is a leading player in the automotive industry based out of Germany. Owing to the intense competition from top companies in the German automotive industry, the client decided to transform its business model by leveraging three digital technologies namely, social media analytics, IoT, and smart embedded devices.

The Business Challenge

In today’s complex business scenario extracting comprehensible information by analyzing social media data is quite a challenging task. What makes it even more challenging is the sheer volumes of unstructured data sets that are available across industries. Social media posts are generally updates, often written using abbreviated words, discarding linguistic rules. The high noise levels along with this information demand accurate processing so that the crucial information captured and summarized rather than building local copies of that data.

Wonder how you can validate your social media marketing strategy? Our social media analytics experts can help you make crucial decisions with easy to understand charts, dashboards and much more. Request a FREE proposal.

Today, top companies rely on social media analytics for analyzing and processing social media data into actionable insights. By leveraging advanced social media and predictive analytics organizations can effectively mine the growing pools of unstructured data sets, gain actionable insights, and better inform business and other operational strategies.

The client, a German automotive industry player wanted to develop a direct relationship with its customers without disrupting the existing relationship between the dealers and customers. As such the German auto manufacturer created social media profiles targeted to each geography, but they lacked the analytical expertise to analyze the data obtained from such social platforms. They chose to partner with Quantzig to leverage its social media analytics expertise and devise a suitable solution that would put an end to all their social media woes.

Social Media Analytics

Get in touch to track, benchmark, and optimize your business performance with advanced social media analytics.

Solution Offered and Value Delivered

A detailed analysis of the clients’ challenges and business objectives revealed that they needed to deploy a holistic strategy for exploiting the full potential of their social media. To help the client tackle their challenges and better connect with the customers our social media data analytics experts adopted a comprehensive approach to building a social media analytics framework that focused on three critical steps, i.e., data collection, gathering, and data integration to effectively use social media for intelligent decision making.

The initial phase revolved around combining data visualization tools, social media platforms, and analytics to help the client to monitor customer sentiments in real time. This information helped them to quickly reach out to customers and support them in suitable ways. Social media analytics empowered the client to identify the strength of customer relationships and understand the information flow within groups. Most importantly, our social media analytics solutions enabled them to target influencers who can best affect the purchase decisions of its followers.

Request a FREE demo to understand how social media analytics can help you reach your business goals.

The social media analytics solution also enabled the client to:
• Gauge the strength of customer relationships by creating digital profiles for customers
• Forecast sales and prepare in advance for spikes in demand
• Identify potential customer service issues before they inflict damage to the brand’s reputation

What is social media analytics and why is it important?

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IR2

Social Media Monitoring: 7 Reasons Why It is Important for Your Business

In recent years, social media has surfaced as a powerful marketing tool. It continues to be an integral part of marketing strategies across all industries, but as it is still new, the learning curve is quite steep. As social media marketing and social media monitoring evolve, the knowledge of the field is acquired by marketing professionals through trial and error.

We at Quantzig, understand the challenges that companies face in social media monitoring. It can be frustrating, overwhelming, and often confusing to navigate the world of social media management. But you cannot negate the fact that social media monitoring is crucial for the growth of your business in today’s competitive landscape.

So, to help you out, our team of experts has explained in detail about social media monitoring and how can it help companies to stay up-to-date with social media marketing trends without using up too much their resources.

Are you finding it difficult to monitor the effectiveness of social media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

What is social media monitoring?

Social media monitoring is not just limited to the realm of social media platforms but goes far beyond. If your business has an online presence in the market, customers will more than likely talk about you on websites, social media platforms, review sites, blogs, and anywhere else they get together to share their opinions and ideas. So, if you really want to know who is talking about you and what they are saying, you need to do social media monitoring. In simple words, social media monitoring is the act of “listening” to what the internet is saying about your business. This way you can gain actionable and valuable insights and can stamp out potential wildfires. This may sound a little overwhelming, but with the help of specialized social media monitoring tools, you can actually streamline the process of collecting and responding to comments and feedback.

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customer analytics

Social Media Analytics: The Key to Boost Customer Engagement and Marketing Performance

What is Social Media Analytics?

Social media analytics can be defined as the art and science of extracting valuable and actionable hidden insights from the huge amount of unstructured and semi-structured social media data that enables informative and insightful decision making. Social media analytics helps organizations in capturing and interpreting online conversation, making it easier to segregate valuable inputs. Social media analytics tools can crawl most social media channels, including anything from the main social networks to news sites, forums, and blogs. Social media analytics report gathers data from social media websites and helps in analyzing data using social media analytics tools to facilitate better business decisions. Also, social media analytics is very useful in mining customer sentiment that enhances marketing performance and customer service activities.

Are you finding it difficult to monitor the effectiveness of media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

Benefits of Social Media Analytics

#1: Social media analytics helps to understand your audience

Social media analytics has the potential to help businesses in taking steps towards understanding your audience using social data. This can help in several ways like analyzing your previous posts can help you find your unique and best time to share. Timing is a very important part of social media marketing. If you want your posts to drive more traffic, engagement and sales, you need to post when your audience is online and at their highest level of alertness. Therefore, you need to dissect your social data and find your unique best time to post on the social media platform.

#2: Social media analytics tells about your best social networks

There are various social networks but not all of them will work perfectly for you. Social media analytics helps here as it enables you to identify the platform that can help yield maximum engagements. This is the only way to confirm which social networks work best and measure how much traffic, engagement, and sales you are getting. This data can then be used to focus more on social networks that are working for you and eliminating the one that is not. Furthermore, this data can also be used to prioritize the amount of time you need to manage each of the social networks. Real-time and single analytics dashboard can help you to compare the performance.

#3: Social data can help you produce better content

By tracking your social networks, you can analyze the content that drives the best results. Social media analytics also assists in figuring out the type of content that is performing best. Additionally, it can help in analyzing most shared and viewed content, time spent on them and sales were driven by them.

Empower Your Business with Analytics

With our social media analytics solutions, we help companies analyze the effectiveness of company communications and customer interactions on different digital marketing platforms including social media presence, website, and mobile marketing. Request a free proposal now to check out our complete portfolio of analytics solutions.

#4: Help you understand competitors

One of the most crucial benefits of social media analytics is it helps in analyzing competitors. Social media competitor analysis makes it easy for you to avoid mistakes that your competitors are making and focus more on techniques that yield results. There are several social media analytics tools that can help you see the percentage of traffic your site receives from different social networks

#5: Social media metrics can help you create a better strategy

It is very difficult to create the best marketing strategy in the very first attempt. But by social media data analysis, you can easily figure out the mistakes you are making. This can help in optimizing your marketing strategy by eliminating mistakes. But along with social media data analysis, it is important that you use social media listening to check the impact your strategy is having on your audience. But what is social media listening? Social media listening is the process of tracking online conversations to understand what people are saying about a specific industry, brand, person, etc. By using social listening, it is possible to check in real-time what people are saying about your business online. Furthermore, this can help in modifying the strategy to better connect with potential and current customers.

#6: Social media analytics shows you how a social media campaign is performing

For any business running a social media campaign, it is imperative to track it regularly. Social media analytics comes to rescue and help in checking if it is panning out the way you intended it to. If things are not working as you planned, you can make the required changes to your campaign and rectify the mistakes. Also, if results are not optimum, you can nip it in the bud.

#7: Helps in tracking the needs of your target audience

For businesses to reach their full potential, it is essential that they understand the attitudes and preferences of their target audience. If you can really find out what your audience wants, you will know what and how to provide it. Social media analytics gives a myriad of opportunities to do this by using the appropriate tools. Also, the social media analytics report provides valuable data that can be utilized for the growth of the business online. By identifying the patterns in the needs of the customer and their behavior it becomes easy to gauge at the marketing effectiveness.

We understand the challenges companies face in analyzing social media discussions on the business’ campaigns and products and keeping track of the opinions of their followers to proactively resolve customer issues. Our analytics solutions provide best-in-class frameworks to analyze the brand sentiment, understand the effectiveness of the promotional activities, and provide information on the competing brands. Request a free demo below for more insights.

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IR4

4 Things That Can Have an Impact on the Future of Social Media Marketing

The past decade has witnessed social media evolve from a mere communication platform to a multi-billion dollar platform that has an incredible influence on people’s lives. Apart from this, social media platforms are on the constant run to tweak their social media marketing strategy in order to provide new and better experiences to the users. This means that, with time, the future of social media marketing is going to experience drastic changes. Here are four things that we predict will have a major impact on the future of social media marketing:

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Conversational marketing

One-sided communication is slowly turning into a social media marketing strategy of the passocial media marketingt. Modern consumers prefer content that is more engaging. Chatbots is one of the best ways for brands to keep their users engaged and make the content more conversational. While engagement in other social channels might be in decline, chatbots will be tailored to each individual consumer in the future of social media marketing. This will provide customers with uniquely captivating and entertaining experiences. This will also greatly help marketers to store customer information from chatbot conversations and utilize this data to better market to their customers.

Content overload

Despite having more online content than ever before, the number of users consuming online content today shows a stagnant trend. Content marketers who want to stand out in this increasingly crowded space must design a social media marketing strategy that builds trust with the consumers and eventually converts them. Brands who want to thrive must keep themselves constantly updated on the new content channels and also leverage capabilities like VR and chatbots that would develop a sense of interest in the minds of users rather than bombarding them with boring content.Contact US

Virtual spaces

Facebook spaces was introduced to the world in 2017, which showed what the convergence of VR and social media will look like. There’s a long way to go before such technology goes mainstream in the future of social media marketing. However, this technology is bound to provide exciting opportunities for marketers in the years to come. Companies might face difficulties in inducing a customer to click through to their product’s landing page or watch a promotional video. However, advanced technologies such as VR are a sure shot at grabbing the attention of users.social media marketing

Moving from public to private

 If you think that public platforms such like Facebook and Twitter are the most powerful social marketing tools right now, you’re wrong. By the last quarter of 2017, the number of people using private messaging services like Messenger, WhatsApp, and Snapchat surpassed them. This just goes to show that brands need to leverage these private networks as a part of their social media marketing strategy.


If you are looking for a fresh approach to social media marketing, request a free consultation to find out how we can help you

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IR17

Top 4 Benefits of Using Social Media Analytics Tools

Measuring the success of social media posts is a critical component of every social media marketing strategy. It’s very important to check your analytics regularly to spot the current trends and see what is working and what’s not. A social media analytics report makes it easy for you to do it. To understand why they’re so important, here are a few benefits of using social media analytics tools:Contact US

Social Media Analytics Tools Benefits

#1 Help Understand Your Audience Better

It is very important to understand the attitudes and behavior of your audience to reach the full potential of your business. So, it becomes critical to find out what actually the target audience wants to make your work simpler. Social media analytics tools and social media analytics report can help in gathering feedbacks which can be implemented into the business strategies to get a positive outcome. Also, social media analytics tools help in customer segmentation and segmenting users by demography to better understand customer behavior and interests.

#2 Help Analyze Competitors

Social media analytics tools have another very important benefit attached to them and that is competitor analysis. Insights into what your competitors are doing can help in making better decisions and offers an opportunity to learn from their mistakes. Using social media analytics tools and studying the subsequent social media analytics report can help in deriving enormRequest Proposalous amounts of useful data, which can be converted into comprehensive charts and tables.

#3 Help Plan a Strategy that Really Works

It is very difficult to plan the best strategy for your business in the very first attempt. Social media analytics tools help in optimizing the strategies and eliminating the steps that are not working. Social media analytics tools also help in analyzing the regular impact of your strategies and connecting with your potential customers in a much better way.

#4 Help Analyze Social Media Campaigns

Social media analytics tools offer the biggest benefit when it comes to optimizing your digital marketing campaigns. If things are not moving according to your plan and strategy, these tools can help in rectifying them. If the results of your campaigns are not turning out to be positive, they can help nip it in the bud. So, it is very crucial to select the right set of social media analytics tools and derive the right insights from the social media analytics report for your digital market campaigns.

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#5 Help to Create Better Content

By tracking your social media networks through social media analytics tools, it becomes easy to understand what content drives the best results. Social media analytics can always help in checking out the quality of content that is performing better.


IR17

Social Media Algorithms – The Reason Behind Uncontrolled Addiction

It’s amazing how interconnected the world has become thanks to social media. People from all around the globe are socializing and connecting because of it. You can stay abreast of what your friend is doing in one part of the world while sitting on the complete opposite side of the world. Also, its surprising how intensely social media can get its users hooked, its almost as if every other content or post is of interest to them. But how can that happen? Not everything interests a particular people, and they might not be interested in everyone in their friend circle. That’s where social media algorithms come to play. They take into account multiple factors including users likes, dislikes, and preferences and displays them feeds, which they would like the most. Consequently, it leads to users getting addicted to social media and spend hours scrolling through feeds – a phenomenon coined infinite scrolling. However, it was not always the same in the past, as posts would be ordered in chronological order, which could cause you toFree demo miss posts from your close friends. So how did we progress from seeing everything to see only the things we like?

Social media algorithms

Leading social media platforms use algorithms to determine if the user will like a particular kind of post or not. They go through all the posts in a user’s feed and sort the posts that are popular and relevant to them. If users are shown all kind of posts from everyone, then their feed will get overflooded with unwanted stuff, subsequently losing interest and quitting the app. However, such intelligent feeds pose a challenge to the marketer who needs to come up with original and refreshing content to fight for some real-estate in the users’ feed. So how leading social media platform’s use social media algorithm to keep their users happy?

Facebook algorithm

Facebook has abundant metrics to determine user preferences. They always look into what users like, share, comment on, and post on their site. The Facebook algorithm makes sure that users see posts they most likely will engage with. Facebook takes into account the content available, considerations about the content, and considerations about friends to come up with an overall score. Such score enables Facebook to sort posts based on users likeliness. For instance, considerations about the content factors in signals such as time spent on the content, number of comments, story type, engagement with the publisher, nature of information, the person sharing a link, and the time of post. Each factor is given weight as per its importance in order to calculate the overall score. Also, content shared by friends and family spark more interest and engagement from the user. To drive such user engagement, Facebook killed its EdgeRank algorithm and now has close to 100,000 weight factors to rank news feed.

Instagram algorithm

Instagram is another social media platform owned by Facebook itself and focuses mostly on image-sharing. Instagram also recently started sorting posts based on user preferences rather than chronology. For big businesses with thousands of followers, it is estimated that only 10% of the audience actually sees the posts. The Instagram algorithm reviews the number of likes, comments, video views, hashtags, saves, shares, and DM’s to calculate the relevance of the post. This can be quickly confirmed by going over to the search bar in Instagram, which will show you relevant posts from unfollowed people or pages. It also takes into account the time of day a content was posted and the engagement it gets. For brands looking to reach their customers, it will now be essential to know when a majority of their user base is active so they can generate more engagement.

Twitter algorithm

Twitter reports that more than 500 million tweets are sent each day – and the number can go as high as 150,000 tweets in a single second. On a platform such as Twitter, updates can be easily lost in the shuffle. As a result, Twitter algorithm helps ensure most essential tweets appear at the top of users timeline. Twitter can figure out if a user is always replying, retweeting, or linking someone’s tweet and show that account’s tweet first. However, unlike other social media, Twitter may also show tweets from people user’s don’t follow based on signals which indicate its popularity and how people in user’s network are interacting with it. Unlike Facebook and Instagram, users can choose to revert to chronological feed in their settings. The Twitter algorithm factors in total engagement, post timings, use of rich media, location, hashtag, and pictures and videos to make it more relevant.

To know more about how social media algorithms work, Facebook algorithm, Twitter algorithm, and Instagram algorithm:

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5 Undeniable Benefits of Social Media Analytics

social media analytics

Social media’s contribution to marketing and business growth cannot go unnoticed. But with a vast number of comments and feedbacks that a brand has to cater to on social media, getting a larger picture of the customers’ opinion could prove to be difficult. This is where techniques such as social media analytics and media monitoring come handy. It not just gives companies an idea of what people think of their brand, but they can also stay up to date on what the competitors are up to and what is trending on social media. They form key elements in formulating the brand’s further social media strategies. In a nutshell, social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. Media monitoring is closely related to social media analytics; it tells a company what exactly customers, competitors and other stakeholders are talking about them. Here are five compelling reasons why every business should use social media analytics:Free demo

Gain an edge over the competition

Social media analytics gives companies insights about their brand and also about what the competitors are doing. It gives companies a better understanding of the problems customers have with their products and services, how their customers use their products, and the overall perception of the company. This helps businesses to understand their pros and cons and take corrective action accordingly. When the customers feel that a brand genuinely cares about what they think, it eventually leads to an increase in goodwill and gives companies a competitive advantage over the others.

Product/service improvements

Customers often tend to provide product reviews and feedback on social media. Brands can analyze these feedback using media monitoring techniques. The negative comments can be used by companies to understand where they are going wrong and what corrective action can be taken. This will help brands to improve their offerings and consequently provide better customer experience. And the best part for companies is that social media analytics is a much cheaper option to collect customer feedback.

Learn from customers

Social media marketing and other online sales platforms have proved to be a method for several companies to expand their customer-base. Also, in many cases, customers may have practical solutions for some of the issues faced by an organization. Take the example of a product that is being sold in the market without proper documentation. In this case, the chances of use errors increases. However, some users may find a solution to this problem through trial-and-error, and then post their findings in different social forums, which can help the company determine whether better documentation is required, and what users really need to know.

Improved target marketing efforts

Using advanced techniques such as social media analytics brands can gain timely information on demographic and psychographic characteristics for product and service usage. Companies can use the information to target marketing campaigns especially the internet-based marketing campaigns.

Scope for innovation

Companies can garner a deep understanding of their products and customers through media monitoring. Social media analytics tools can be configured to discover capability gaps in a market as a whole. For example, the minimalist innovation in the running shoe market was partially fueled by user feedback desiring lighter, more relaxed running shoes. Companies that can mine user feedback via social media sites and use it too innovate their business have been the most successful in recent times.


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