Tag: social media marketing

social network analytics

ABCs of Evaluating the Success of Your Social Network Analytics Initiatives

Data analytics capabilities of businesses across industries have witnessed a major transformation in recent years. With data volumes growing exponentially, sophisticated algorithms and social network data analytics tools have been developed and the computational power of data management systems has steadily improved. The convergence of these trends is not only fueling rapid technological advancements and business disruptions but is paving the way for social media platforms to act as a powerful tool for social media reporting and insight generation.

With leading companies across the globe trying to drive outcomes through online channels, social media reporting comes under increasing scrutiny as a platform that can be leveraged further to improve sales and outcomes. However, with the ongoing technological developments, evaluating the success of your social network analytics initiatives can be as easy as analyzing its ABCs. The goal is to determine if the social network analytics initiatives will have the desired impact on your organization as a whole.

social network analytics

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To get started, evaluate the ABCs of your social network analytics initiatives by finding answers to the following questions:

1: Are your social media objectives tied to the business goals you wish to achieve?

To use social media analytics as a tool to drive outcomes, it’s crucial to note that not all social media campaigns, platforms, and metrics play a pivotal role in driving better business outcomes. While some are designed for awareness, others focus more on revenue generations and other critical business aspects. The widespread nature of social media is one of the main reasons why you must factor in the constraints into your measurement strategy and ensure your social media objectives are tied to your business goals.

2: What social media metrics determine success?

To be able to answer this question, it is essential to first determine how you will measure success from a business perspective and to do so, it’s crucial to analyze what you wish to achieve using social network analytics- whether it is to improve brand awareness, source competitive insights, improve visibility, reduce marketing costs, generate leads, or simply analyze social data before you approach it from a business perspective. Once these factors are determined it becomes easier for businesses to identify and gauge the metrics that drive success.

Our social media analytics expertise enables us to deliver advanced analytics solutions that aid digital transformations. Speak to an expert for more information on social media analytics solutions.

3: Are you well-prepared to measure the success of your social media platforms?

The ability of a company to track and monitor success rates is crucial when it comes to devising a social media measurement strategy. But to be able to answer this question, one must first assess their resources, the technical expertise, and domain knowledge along with the current state of internal and external collaborations. Many companies lack the expertise and well-trained social network analytics professionals who can analyze and gauge social data sets. This can be attributed to the lack of detailed social network data analytics roadmap.

4: Did the insights obtained from social network analytics campaigns help drive outcomes?

Monitoring brand health on an ongoing basis can help you track and measure customer behavior and factors impacting them. This is of utmost importance from a business viewpoint and is also one the most common use case across industries. Leveraging insights obtained from social network data analytics tools can help your brand drive outcomes by better understanding the opportunities and threats in the industry. Besides the other benefits offered by web and social network data analytics what measures the success of your initiatives is the answer to this question- have the insights helped you achieve your goals? Applying social insights to your brand strategy can help you mitigate risks, prevent a crisis, and uncover new value-driving opportunities.

We are keen on building and deploying advanced analytics models to empower our clients drive better business outcomes. Wonder how? Request a FREE demo for detailed insights.

Our social network analytics solutions portfolio includes:

  • Sentiment Analysis
  • Topic Modeling
  • User Reviews and Rating Analysis
  • Opinion Mining
  • Text Mining
  • Word Cloud
  • Offer Recommendations
  • Influencer Analysis
  • Lead Mining

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social media analytics

Social Media Analytics Helped A Leading Logistics Player to Boost Brand Loyalty and Customer Experience- A Quantzig Success Story

The client is a leading logistics player based out of Germany. Owing to the intense competition from top companies in the German logistics industry, the client was facing several issues in offering customized services to its customers. To tackle this challenge, they approached Quantzig to transform their business model by leveraging social media analytics solutions to monitor the effectiveness of media investments and digital marketing campaigns.

With the increasing business complexities, it is quite challenging for companies to analyze their social media data. The sheer volumes of unstructured data sets make social media data analysis even more challenging for businesses across industries. This is the reason why top companies are relying on social media analytics to analyze and process their social media data into actionable insights. By leveraging advanced social media analytics solutions, companies can effectively mine their growing pool of unstructured data sets. This can further help them to gain in-depth insights into their customer behavior and interests. This, in turn, can help them to improve their business decisions and operational strategies.

Our social media analytics solutions can help you validate your social media marketing strategy and improve business decisions. Request a FREE proposal to gain in-depth insights into our advanced analytics solutions.

Business Challenge

The client, a German logistics company, wanted to improve its customer relationships without disrupting the existing rapport between the dealers and customers. The logistics player created social media profiles targeted to each geography, but they lacked the analytical expertise to analyze the data obtained from such social media platforms. They approached Quantzig to leverage its social media analytics expertise to analyze and quickly draw conclusions from their burgeoning unstructured social media data and convert it into actionable insights.

Quantzig’s analytics experts can help you track, benchmark, and optimize your business performance with advanced social media analytics solutions.

Solution Offered and Value Delivered

The social media analytics experts conducted a detailed analysis to understand the core business challenges and goals of the client. The devised social media analytics framework helped the client to establish better relationships with their customers and improve brand loyalty. The holistic approach adopted by our experts included three phases.

The first phase focused on combining data visualization tools and analytics to help the client monitor customer sentiments in real-time. This helped the logistics company to quickly reach out to customers and support them in suitable ways. The solution offered empowered the client to identify factors affecting customer decisions and understand the information flow within groups. Also, our social media analytics solutions helped the client to improve their presence on different social media platforms that further assisted them to track the opinions of their followers, proactively resolve customers issues, and improve brand loyalty.

Quantzig’s social media analytics solution also helped the client to:

  • Optimize their social media marketing strategy and fortify it
  • Forecast sales and prepare in advance for spikes in demand
  • Identify potential customer service issues before they inflict damage to the brand’s reputation

Request a FREE demo below to understand how our social media analytics solutions can help you achieve your business goals.

Social Media Monitoring: 7 Reasons Why It is Important for Your Business

In recent years, social media has surfaced as a powerful marketing tool. It continues to be an integral part of marketing strategies across all industries, but as it is still new, the learning curve is quite steep. As social media marketing and social media monitoring evolve, the knowledge of the field is acquired by marketing professionals through trial and error.

We at Quantzig, understand the challenges that companies face in social media monitoring. It can be frustrating, overwhelming, and often confusing to navigate the world of social media management. But you cannot negate the fact that social media monitoring is crucial for the growth of your business in today’s competitive landscape.

So, to help you out, our team of experts has explained in detail about social media monitoring and how can it help companies to stay up-to-date with social media marketing trends without using up too much their resources.

Are you finding it difficult to monitor the effectiveness of social media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

What is social media monitoring?

Social media monitoring is not just limited to the realm of social media platforms but goes far beyond. If your business has an online presence in the market, customers will more than likely talk about you on websites, social media platforms, review sites, blogs, and anywhere else they get together to share their opinions and ideas. So, if you really want to know who is talking about you and what they are saying, you need to do social media monitoring. In simple words, social media monitoring is the act of “listening” to what the internet is saying about your business. This way you can gain actionable and valuable insights and can stamp out potential wildfires. This may sound a little overwhelming, but with the help of specialized social media monitoring tools, you can actually streamline the process of collecting and responding to comments and feedback.

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customer analytics

Social Media Analytics: The Key to Boost Customer Engagement and Marketing Performance

What is Social Media Analytics?

Social media analytics can be defined as the art and science of extracting valuable and actionable hidden insights from the huge amount of unstructured and semi-structured social media data that enables informative and insightful decision making. Social media analytics helps organizations in capturing and interpreting online conversation, making it easier to segregate valuable inputs. Social media analytics tools can crawl most social media channels, including anything from the main social networks to news sites, forums, and blogs. Social media analytics report gathers data from social media websites and helps in analyzing data using social media analytics tools to facilitate better business decisions. Also, social media analytics is very useful in mining customer sentiment that enhances marketing performance and customer service activities.

Are you finding it difficult to monitor the effectiveness of media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

Benefits of Social Media Analytics

#1: Social media analytics helps to understand your audience

Social media analytics has the potential to help businesses in taking steps towards understanding your audience using social data. This can help in several ways like analyzing your previous posts can help you find your unique and best time to share. Timing is a very important part of social media marketing. If you want your posts to drive more traffic, engagement and sales, you need to post when your audience is online and at their highest level of alertness. Therefore, you need to dissect your social data and find your unique best time to post on the social media platform.

#2: Social media analytics tells about your best social networks

There are various social networks but not all of them will work perfectly for you. Social media analytics helps here as it enables you to identify the platform that can help yield maximum engagements. This is the only way to confirm which social networks work best and measure how much traffic, engagement, and sales you are getting. This data can then be used to focus more on social networks that are working for you and eliminating the one that is not. Furthermore, this data can also be used to prioritize the amount of time you need to manage each of the social networks. Real-time and single analytics dashboard can help you to compare the performance.

#3: Social data can help you produce better content

By tracking your social networks, you can analyze the content that drives the best results. Social media analytics also assists in figuring out the type of content that is performing best. Additionally, it can help in analyzing most shared and viewed content, time spent on them and sales were driven by them.

Empower Your Business with Analytics

With our social media analytics solutions, we help companies analyze the effectiveness of company communications and customer interactions on different digital marketing platforms including social media presence, website, and mobile marketing. Request a free proposal now to check out our complete portfolio of analytics solutions.

#4: Help you understand competitors

One of the most crucial benefits of social media analytics is it helps in analyzing competitors. Social media competitor analysis makes it easy for you to avoid mistakes that your competitors are making and focus more on techniques that yield results. There are several social media analytics tools that can help you see the percentage of traffic your site receives from different social networks

#5: Social media metrics can help you create a better strategy

It is very difficult to create the best marketing strategy in the very first attempt. But by social media data analysis, you can easily figure out the mistakes you are making. This can help in optimizing your marketing strategy by eliminating mistakes. But along with social media data analysis, it is important that you use social media listening to check the impact your strategy is having on your audience. But what is social media listening? Social media listening is the process of tracking online conversations to understand what people are saying about a specific industry, brand, person, etc. By using social listening, it is possible to check in real-time what people are saying about your business online. Furthermore, this can help in modifying the strategy to better connect with potential and current customers.

#6: Social media analytics shows you how a social media campaign is performing

For any business running a social media campaign, it is imperative to track it regularly. Social media analytics comes to rescue and help in checking if it is panning out the way you intended it to. If things are not working as you planned, you can make the required changes to your campaign and rectify the mistakes. Also, if results are not optimum, you can nip it in the bud.

#7: Helps in tracking the needs of your target audience

For businesses to reach their full potential, it is essential that they understand the attitudes and preferences of their target audience. If you can really find out what your audience wants, you will know what and how to provide it. Social media analytics gives a myriad of opportunities to do this by using the appropriate tools. Also, the social media analytics report provides valuable data that can be utilized for the growth of the business online. By identifying the patterns in the needs of the customer and their behavior it becomes easy to gauge at the marketing effectiveness.

We understand the challenges companies face in analyzing social media discussions on the business’ campaigns and products and keeping track of the opinions of their followers to proactively resolve customer issues. Our analytics solutions provide best-in-class frameworks to analyze the brand sentiment, understand the effectiveness of the promotional activities, and provide information on the competing brands. Request a free demo below for more insights.

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4 Things That Can Have an Impact on the Future of Social Media Marketing

The past decade has witnessed social media evolve from a mere communication platform to a multi-billion dollar platform that has an incredible influence on people’s lives. Apart from this, social media platforms are on the constant run to tweak their social media marketing strategy in order to provide new and better experiences to the users. This means that, with time, the future of social media marketing is going to experience drastic changes. Here are four things that we predict will have a major impact on the future of social media marketing:

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Conversational marketing

One-sided communication is slowly turning into a social media marketing strategy of the passocial media marketingt. Modern consumers prefer content that is more engaging. Chatbots is one of the best ways for brands to keep their users engaged and make the content more conversational. While engagement in other social channels might be in decline, chatbots will be tailored to each individual consumer in the future of social media marketing. This will provide customers with uniquely captivating and entertaining experiences. This will also greatly help marketers to store customer information from chatbot conversations and utilize this data to better market to their customers.

Content overload

Despite having more online content than ever before, the number of users consuming online content today shows a stagnant trend. Content marketers who want to stand out in this increasingly crowded space must design a social media marketing strategy that builds trust with the consumers and eventually converts them. Brands who want to thrive must keep themselves constantly updated on the new content channels and also leverage capabilities like VR and chatbots that would develop a sense of interest in the minds of users rather than bombarding them with boring content.Contact US

Virtual spaces

Facebook spaces was introduced to the world in 2017, which showed what the convergence of VR and social media will look like. There’s a long way to go before such technology goes mainstream in the future of social media marketing. However, this technology is bound to provide exciting opportunities for marketers in the years to come. Companies might face difficulties in inducing a customer to click through to their product’s landing page or watch a promotional video. However, advanced technologies such as VR are a sure shot at grabbing the attention of users.social media marketing

Moving from public to private

 If you think that public platforms such like Facebook and Twitter are the most powerful social marketing tools right now, you’re wrong. By the last quarter of 2017, the number of people using private messaging services like Messenger, WhatsApp, and Snapchat surpassed them. This just goes to show that brands need to leverage these private networks as a part of their social media marketing strategy.


If you are looking for a fresh approach to social media marketing, request a free consultation to find out how we can help you

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Supercharge Your Social Media Marketing Strategy with These Marketing Tips

Not happy with how your posts and campaigns are performing on social media channels? If you have the right social media marketing strategy in place, it can prove to be a dynamic powerhouse that creates quality leads, solidifies branding, and drives sales. Today, social media has become a focal point in our everyday lives. As a result, it has become easy for brands to target their prospects easily, gain their attention, and successfully turn them into loyal customers through social platforms. However, perfecting an ideal social media marketing strategy is easier said than done. It requires rigorous planning and a good execution strategy. We have curated some marketing tips for social media that companies can incorporate into their social media marketing strategy for effective results:Request Proposal

Marketing tips for Social Media 

List out goals and objectives

Before kickstarting your campaigns on social platforms, it is essential for companies to have solid plans, objectives, and goals on what they seek to achieve. In the absence of which, it would prove to be a difficult task for companies to measure or evolve strategies over time. Once the goals are set, it is important to break them down into smaller actionable tasks. This makes the execution of the social media strategy easier.

Craft the content carefully

While developing the content for social platforms, it is important to craft them in line with the social platform for which the content is intended. For instance, Linkedin is a professional network that is perfect for B2B audiences, so the content you post on this platform should have a slightly more formal tone. Similarly, Facebook is a platform that is particularly good for news/entertainment related content. The way you get the message across to your target audience will vary depending on the social network that the content is being hosted on.Contact US

Connect with the audience

One of the most important marketing tips for social media professionals is to build meaningful relationships with your audience, or your online media efforts could go down the drain. Expanding the reach is undoubtedly at the forefront of creating a social media marketing strategy. And the best way to do this is by connecting in a genuine way with your customers. This is also a great measure to bring in new customers or clients.

Want more marketing tips for social media channels? Continue reading or request for a free proposal below.

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Top 4 Benefits of Using Social Media Analytics Tools

Measuring the success of social media posts is a critical component of every social media marketing strategy. It’s very important to check your analytics regularly to spot the current trends and see what is working and what’s not. A social media analytics report makes it easy for you to do it. To understand why they’re so important, here are a few benefits of using social media analytics tools:Contact US

Social Media Analytics Tools Benefits

#1 Help Understand Your Audience Better

It is very important to understand the attitudes and behavior of your audience to reach the full potential of your business. So, it becomes critical to find out what actually the target audience wants to make your work simpler. Social media analytics tools and social media analytics report can help in gathering feedbacks which can be implemented into the business strategies to get a positive outcome. Also, social media analytics tools help in customer segmentation and segmenting users by demography to better understand customer behavior and interests.

#2 Help Analyze Competitors

Social media analytics tools have another very important benefit attached to them and that is competitor analysis. Insights into what your competitors are doing can help in making better decisions and offers an opportunity to learn from their mistakes. Using social media analytics tools and studying the subsequent social media analytics report can help in deriving enormRequest Proposalous amounts of useful data, which can be converted into comprehensive charts and tables.

#3 Help Plan a Strategy that Really Works

It is very difficult to plan the best strategy for your business in the very first attempt. Social media analytics tools help in optimizing the strategies and eliminating the steps that are not working. Social media analytics tools also help in analyzing the regular impact of your strategies and connecting with your potential customers in a much better way.

#4 Help Analyze Social Media Campaigns

Social media analytics tools offer the biggest benefit when it comes to optimizing your digital marketing campaigns. If things are not moving according to your plan and strategy, these tools can help in rectifying them. If the results of your campaigns are not turning out to be positive, they can help nip it in the bud. So, it is very crucial to select the right set of social media analytics tools and derive the right insights from the social media analytics report for your digital market campaigns.

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#5 Help to Create Better Content

By tracking your social media networks through social media analytics tools, it becomes easy to understand what content drives the best results. Social media analytics can always help in checking out the quality of content that is performing better.


5 Reasons Why You Should Not Ignore Web Analytics

Today, most businesses have established their online presence. But with the enormous data and traffic that online platforms provide, it might become challenging for businesses to gain a comprehensive outlook on their online consumer behavior. This is where web analytics comes into the picture. Web analytics delivers data about your website, your visitors, and their behavior so that you can measure what’s working and what isn’t, improve your website’s performance, and conversion rates.  Website data analytics tools will help companies to get detail information on user behavior, age, demographics, gender, and source of traffic. Using web analytics, companies can gain direct insights into how the website is performing and what the customers are saying about the products or services. The data gathered equips businesses with the ability to decide what’s working and where there is scope for improvement. Here are why advanced data analytics capabilities like web analytics are important for your business:Request Solution Demo

Ascertain web traffic

Web analytics helps measure the number of viewers visiting a particular website, where they are coming from, and the keywords used by them. It shows the number of visitors arriving at the site from different sources like search engines, emails, social media, and display ads. Moreover, they show the number of conversions through each of these platforms. The information is vital for any business and helps them decide on the channels that they should pay more attention to and invest in.

Optimize marketing campaigns

Marketers can measure the performance of campaigns and understand which campaigns garner the best results using web analytics. Companies can align their resources in the right channels and the campaigns that yield maximum returns. By doing this, marketers can invest time on optimizing the right strategies, and drop the strategies that aren’t working; thereby, maximizing their return on investment (ROI).

Better page quality

Web analytics is meant to help businesses see not only the differences in data on a week-on-week basis but also to shows the changes in trends over time. But they must take precautions before jumping to conclusions too quickly. It must be ensured that with the trends and segmentation, companies are able to find out what is driving people away from their site.

Track bounce rate

Bounce rate refers to the number of visitors landing on a webpage but leaving the page without taking any action. A high bounce rate could mean visitors are not finding what they were looking for on the target page. Marketers must keep track of the bounce rate for each page and the pages with high bounce rates should be improved. With this, they can improve visitor website journey and experience. This is one of the most noteworthy advantages of web analytics.

Track target market

Marketers must identify the different need of customers and tailor-make their offerings for conversion optimization. The findings of analytics services reveal the current market demands and the market demand varies with geographic location. Once marketers identify what attracts customers from various locations, they can make their offerings accordingly.


To know more about the importance of data analytics and web analytics for your business

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