Tag: social media marketing

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Social Media Monitoring: 7 Reasons Why It is Important for Your Business

In recent years, social media has surfaced as a powerful marketing tool. It continues to be an integral part of marketing strategies across all industries, but as it is still new, the learning curve is quite steep. As social media marketing and social media monitoring evolve, the knowledge of the field is acquired by marketing professionals through trial and error.

We at Quantzig, understand the challenges that companies face in social media monitoring. It can be frustrating, overwhelming, and often confusing to navigate the world of social media management. But you cannot negate the fact that social media monitoring is crucial for the growth of your business in today’s competitive landscape.

So, to help you out, our team of experts has explained in detail about social media monitoring and how can it help companies to stay up-to-date with social media marketing trends without using up too much their resources.

Are you finding it difficult to monitor the effectiveness of social media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

What is social media monitoring?

Social media monitoring is not just limited to the realm of social media platforms but goes far beyond. If your business has an online presence in the market, customers will more than likely talk about you on websites, social media platforms, review sites, blogs, and anywhere else they get together to share their opinions and ideas. So, if you really want to know who is talking about you and what they are saying, you need to do social media monitoring. In simple words, social media monitoring is the act of “listening” to what the internet is saying about your business. This way you can gain actionable and valuable insights and can stamp out potential wildfires. This may sound a little overwhelming, but with the help of specialized social media monitoring tools, you can actually streamline the process of collecting and responding to comments and feedback.

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Social Media Analytics: The Key to Boost Customer Engagement and Marketing Performance

What is Social Media Analytics?

Social media analytics can be defined as the art and science of extracting valuable and actionable hidden insights from the huge amount of unstructured and semi-structured social media data that enables informative and insightful decision making. Social media analytics helps organizations in capturing and interpreting online conversation, making it easier to segregate valuable inputs. Social media analytics tools can crawl most social media channels, including anything from the main social networks to news sites, forums, and blogs. Social media analytics report gathers data from social media websites and helps in analyzing data using social media analytics tools to facilitate better business decisions. Also, social media analytics is very useful in mining customer sentiment that enhances marketing performance and customer service activities.

Are you finding it difficult to monitor the effectiveness of media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

Benefits of Social Media Analytics

#1: Social media analytics helps to understand your audience

Social media analytics has the potential to help businesses in taking steps towards understanding your audience using social data. This can help in several ways like analyzing your previous posts can help you find your unique and best time to share. Timing is a very important part of social media marketing. If you want your posts to drive more traffic, engagement and sales, you need to post when your audience is online and at their highest level of alertness. Therefore, you need to dissect your social data and find your unique best time to post on the social media platform.

#2: Social media analytics tells about your best social networks

There are various social networks but not all of them will work perfectly for you. Social media analytics helps here as it enables you to identify the platform that can help yield maximum engagements. This is the only way to confirm which social networks work best and measure how much traffic, engagement, and sales you are getting. This data can then be used to focus more on social networks that are working for you and eliminating the one that is not. Furthermore, this data can also be used to prioritize the amount of time you need to manage each of the social networks. Real-time and single analytics dashboard can help you to compare the performance.

#3: Social data can help you produce better content

By tracking your social networks, you can analyze the content that drives the best results. Social media analytics also assists in figuring out the type of content that is performing best. Additionally, it can help in analyzing most shared and viewed content, time spent on them and sales were driven by them.

Empower Your Business with Analytics

With our social media analytics solutions, we help companies analyze the effectiveness of company communications and customer interactions on different digital marketing platforms including social media presence, website, and mobile marketing. Request a free proposal now to check out our complete portfolio of analytics solutions.

#4: Help you understand competitors

One of the most crucial benefits of social media analytics is it helps in analyzing competitors. Social media competitor analysis makes it easy for you to avoid mistakes that your competitors are making and focus more on techniques that yield results. There are several social media analytics tools that can help you see the percentage of traffic your site receives from different social networks

#5: Social media metrics can help you create a better strategy

It is very difficult to create the best marketing strategy in the very first attempt. But by social media data analysis, you can easily figure out the mistakes you are making. This can help in optimizing your marketing strategy by eliminating mistakes. But along with social media data analysis, it is important that you use social media listening to check the impact your strategy is having on your audience. But what is social media listening? Social media listening is the process of tracking online conversations to understand what people are saying about a specific industry, brand, person, etc. By using social listening, it is possible to check in real-time what people are saying about your business online. Furthermore, this can help in modifying the strategy to better connect with potential and current customers.

#6: Social media analytics shows you how a social media campaign is performing

For any business running a social media campaign, it is imperative to track it regularly. Social media analytics comes to rescue and help in checking if it is panning out the way you intended it to. If things are not working as you planned, you can make the required changes to your campaign and rectify the mistakes. Also, if results are not optimum, you can nip it in the bud.

#7: Helps in tracking the needs of your target audience

For businesses to reach their full potential, it is essential that they understand the attitudes and preferences of their target audience. If you can really find out what your audience wants, you will know what and how to provide it. Social media analytics gives a myriad of opportunities to do this by using the appropriate tools. Also, the social media analytics report provides valuable data that can be utilized for the growth of the business online. By identifying the patterns in the needs of the customer and their behavior it becomes easy to gauge at the marketing effectiveness.

We understand the challenges companies face in analyzing social media discussions on the business’ campaigns and products and keeping track of the opinions of their followers to proactively resolve customer issues. Our analytics solutions provide best-in-class frameworks to analyze the brand sentiment, understand the effectiveness of the promotional activities, and provide information on the competing brands. Request a free demo below for more insights.

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4 Things That Can Have an Impact on the Future of Social Media Marketing

The past decade has witnessed social media evolve from a mere communication platform to a multi-billion dollar platform that has an incredible influence on people’s lives. Apart from this, social media platforms are on the constant run to tweak their social media marketing strategy in order to provide new and better experiences to the users. This means that, with time, the future of social media marketing is going to experience drastic changes. Here are four things that we predict will have a major impact on the future of social media marketing:

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Conversational marketing

One-sided communication is slowly turning into a social media marketing strategy of the passocial media marketingt. Modern consumers prefer content that is more engaging. Chatbots is one of the best ways for brands to keep their users engaged and make the content more conversational. While engagement in other social channels might be in decline, chatbots will be tailored to each individual consumer in the future of social media marketing. This will provide customers with uniquely captivating and entertaining experiences. This will also greatly help marketers to store customer information from chatbot conversations and utilize this data to better market to their customers.

Content overload

Despite having more online content than ever before, the number of users consuming online content today shows a stagnant trend. Content marketers who want to stand out in this increasingly crowded space must design a social media marketing strategy that builds trust with the consumers and eventually converts them. Brands who want to thrive must keep themselves constantly updated on the new content channels and also leverage capabilities like VR and chatbots that would develop a sense of interest in the minds of users rather than bombarding them with boring content.Contact US

Virtual spaces

Facebook spaces was introduced to the world in 2017, which showed what the convergence of VR and social media will look like. There’s a long way to go before such technology goes mainstream in the future of social media marketing. However, this technology is bound to provide exciting opportunities for marketers in the years to come. Companies might face difficulties in inducing a customer to click through to their product’s landing page or watch a promotional video. However, advanced technologies such as VR are a sure shot at grabbing the attention of users.social media marketing

Moving from public to private

 If you think that public platforms such like Facebook and Twitter are the most powerful social marketing tools right now, you’re wrong. By the last quarter of 2017, the number of people using private messaging services like Messenger, WhatsApp, and Snapchat surpassed them. This just goes to show that brands need to leverage these private networks as a part of their social media marketing strategy.


If you are looking for a fresh approach to social media marketing, request a free consultation to find out how we can help you

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Supercharge Your Social Media Marketing Strategy with These Marketing Tips

Not happy with how your posts and campaigns are performing on social media channels? If you have the right social media marketing strategy in place, it can prove to be a dynamic powerhouse that creates quality leads, solidifies branding, and drives sales. Today, social media has become a focal point in our everyday lives. As a result, it has become easy for brands to target their prospects easily, gain their attention, and successfully turn them into loyal customers through social platforms. However, perfecting an ideal social media marketing strategy is easier said than done. It requires rigorous planning and a good execution strategy. We have curated some marketing tips for social media that companies can incorporate into their social media marketing strategy for effective results:Request Proposal

Marketing tips for Social Media 

List out goals and objectives

Before kickstarting your campaigns on social platforms, it is essential for companies to have solid plans, objectives, and goals on what they seek to achieve. In the absence of which, it would prove to be a difficult task for companies to measure or evolve strategies over time. Once the goals are set, it is important to break them down into smaller actionable tasks. This makes the execution of the social media strategy easier.

Craft the content carefully

While developing the content for social platforms, it is important to craft them in line with the social platform for which the content is intended. For instance, Linkedin is a professional network that is perfect for B2B audiences, so the content you post on this platform should have a slightly more formal tone. Similarly, Facebook is a platform that is particularly good for news/entertainment related content. The way you get the message across to your target audience will vary depending on the social network that the content is being hosted on.Contact US

Connect with the audience

One of the most important marketing tips for social media professionals is to build meaningful relationships with your audience, or your online media efforts could go down the drain. Expanding the reach is undoubtedly at the forefront of creating a social media marketing strategy. And the best way to do this is by connecting in a genuine way with your customers. This is also a great measure to bring in new customers or clients.

Want more marketing tips for social media channels? Continue reading or request for a free proposal below.

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Top 4 Benefits of Using Social Media Analytics Tools

Measuring the success of social media posts is a critical component of every social media marketing strategy. It’s very important to check your analytics regularly to spot the current trends and see what is working and what’s not. A social media analytics report makes it easy for you to do it. To understand why they’re so important, here are a few benefits of using social media analytics tools:Contact US

Social Media Analytics Tools Benefits

#1 Help Understand Your Audience Better

It is very important to understand the attitudes and behavior of your audience to reach the full potential of your business. So, it becomes critical to find out what actually the target audience wants to make your work simpler. Social media analytics tools and social media analytics report can help in gathering feedbacks which can be implemented into the business strategies to get a positive outcome. Also, social media analytics tools help in customer segmentation and segmenting users by demography to better understand customer behavior and interests.

#2 Help Analyze Competitors

Social media analytics tools have another very important benefit attached to them and that is competitor analysis. Insights into what your competitors are doing can help in making better decisions and offers an opportunity to learn from their mistakes. Using social media analytics tools and studying the subsequent social media analytics report can help in deriving enormRequest Proposalous amounts of useful data, which can be converted into comprehensive charts and tables.

#3 Help Plan a Strategy that Really Works

It is very difficult to plan the best strategy for your business in the very first attempt. Social media analytics tools help in optimizing the strategies and eliminating the steps that are not working. Social media analytics tools also help in analyzing the regular impact of your strategies and connecting with your potential customers in a much better way.

#4 Help Analyze Social Media Campaigns

Social media analytics tools offer the biggest benefit when it comes to optimizing your digital marketing campaigns. If things are not moving according to your plan and strategy, these tools can help in rectifying them. If the results of your campaigns are not turning out to be positive, they can help nip it in the bud. So, it is very crucial to select the right set of social media analytics tools and derive the right insights from the social media analytics report for your digital market campaigns.

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#5 Help to Create Better Content

By tracking your social media networks through social media analytics tools, it becomes easy to understand what content drives the best results. Social media analytics can always help in checking out the quality of content that is performing better.


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5 Reasons Why You Should Not Ignore Web Analytics

Today, most businesses have established their online presence. But with the enormous data and traffic that online platforms provide, it might become challenging for businesses to gain a comprehensive outlook on their online consumer behavior. This is where web analytics comes into the picture. Web analytics delivers data about your website, your visitors, and their behavior so that you can measure what’s working and what isn’t, improve your website’s performance, and conversion rates.  Website data analytics tools will help companies to get detail information on user behavior, age, demographics, gender, and source of traffic. Using web analytics, companies can gain direct insights into how the website is performing and what the customers are saying about the products or services. The data gathered equips businesses with the ability to decide what’s working and where there is scope for improvement. Here are why advanced data analytics capabilities like web analytics are important for your business:Request Solution Demo

Ascertain web traffic

Web analytics helps measure the number of viewers visiting a particular website, where they are coming from, and the keywords used by them. It shows the number of visitors arriving at the site from different sources like search engines, emails, social media, and display ads. Moreover, they show the number of conversions through each of these platforms. The information is vital for any business and helps them decide on the channels that they should pay more attention to and invest in.

Optimize marketing campaigns

Marketers can measure the performance of campaigns and understand which campaigns garner the best results using web analytics. Companies can align their resources in the right channels and the campaigns that yield maximum returns. By doing this, marketers can invest time on optimizing the right strategies, and drop the strategies that aren’t working; thereby, maximizing their return on investment (ROI).

Better page quality

Web analytics is meant to help businesses see not only the differences in data on a week-on-week basis but also to shows the changes in trends over time. But they must take precautions before jumping to conclusions too quickly. It must be ensured that with the trends and segmentation, companies are able to find out what is driving people away from their site.

Track bounce rate

Bounce rate refers to the number of visitors landing on a webpage but leaving the page without taking any action. A high bounce rate could mean visitors are not finding what they were looking for on the target page. Marketers must keep track of the bounce rate for each page and the pages with high bounce rates should be improved. With this, they can improve visitor website journey and experience. This is one of the most noteworthy advantages of web analytics.

Track target market

Marketers must identify the different need of customers and tailor-make their offerings for conversion optimization. The findings of analytics services reveal the current market demands and the market demand varies with geographic location. Once marketers identify what attracts customers from various locations, they can make their offerings accordingly.


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Digital Marketing Trends That Will Make it Big This Year

To know about the biggest challenges in digital marketing, read our latest blog

Marketing is no longer about the products that you sell, but it is more about the stories that you tell. And with digitization taking the center stage in the modern world, there’s no better way to reach out to your present and potential customers than through digital marketing. But is the process as easy as it sounds? We don’t think so. Modern customers choose what they see. Hence, it is vital for brands to stay up-to-date of the digital marketing trends, which would help them to gain a clear idea of the best way to grab customers’ attention. Furthermore, popular social media channels such as Facebook, Instagram, Twitter, and several others continuously update their platforms, which is why it’s critical for marketers to be updated with the latest developments in the digital marketing trends. This would not only help marketers keep a close watch on the changing tastes and preferences of customers but also alter their marketing campaigns on online platforms accordingly. We have put Request Solution Demotogether a list of the top digital marketing trends that you need to look forward to in 2018:

Chatbots

Starting from the previous year, chatbots have been one of the hottest digital marketing trends around the globe. For the uninitiated, chatbots are a tool on the other side of a computer that can respond to your customers’ questions or comments. Chatbots are ideally used for customer engagement, customer service issues, and for other general queries and concerns related to the business. More and more brands are working on using chatbots for customer support and perfecting their marketing strategy. Launch a website or Facebook chatbot to engage with your prospects. However, in this case, it is important for companies to find something fun or engaging to trigger the conversation, as the prospect needs to initiate the chat.

Mobile strategy

Today mobile phones are more than just devices used for communication. Mobile has now become a great way for businesses to reach out to their customers through their digital marketing campaigns. Mobile will continue. Despite this, several companies have still not completely leveraged this platform to their benefit. Modern companies must, however, put a mobile strategy in place to engage with your prospects and customers. Companies must also consider creating an attractive mobile website but, depending on your business, mobile elements might include the ability to send text messages to your customers.

Social media influencers

Social influencer marketing is one of the hottest digital marketing trends this season. Popular brands have been roping in influencers on various social platforms to market their brands. This is one of the main reasons why marketers should expect heated competition if they want to work with top brand influencers on various social media platforms. To avoid the pressure of competing with rival brands, marketers must develop more long-term relationships with key social media influencers in 2018.

Story-telling

Social media “stories” is one of the digital marketing trends that will be impossible for marketers to ignore in the coming year. The “stories” format pioneered by Snapchat has now become a staple of the social media world. Following suit of Snapchat, Instagram created Instagram Stories, and now YouTube has released a stories format of their own called “Reels”. Each offers unique features and presentation, but they all follow the same concept. Stories capture the best moments from a day and most vanish after a set period of time. They’re also just a fun, bite-sized way to present video content.


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Digital Marketing Challenges to Buckle up for This Year

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Social Media Marketing: Avoid These 4 Common Mistakes

The social media fever has spread faster than forest fire among people, irrespective of the generation that they belong to. Though social media is one of the simplest and cheapest mediums for companies to reach out to their target audience, several players tend to become unsuccessful in gaining the expected results. This is because they tend to get their social media marketing strategy wrong. Marketing and promotional activities that are undertaken on social media is no child’s play as they have the power to make or break a brand. There’s a lot of thought and effort that goes into building a productive and successful social media marketing strategy. To realize the full potential of social media platforms for a brand, companies should have a clear-cut game plan and formulate the right tactics. Simultaneously, businesses must also watch out for these common mistakeFree demos that often result in an unsuccessful social media marketing strategy:

Choosing the wrong tools

In the current business scenario, plans and analysis mark the success of companies.  To make the right plans and decisions, it becomes crucial to analyze data correctly. Thankfully, with digitization, it is now easier for businesses to get hands-on customer data. However, to be able to make heads and tails out of data and put it into use, companies must have access to the right tools that can help to systematically review data and provide real-time insights that can assist in arriving at the right social media marketing strategy. Companies can either opt for in-app statical tools and insights that are available within the social media app or even resort to third-party tools.

Not having a social media marketing plan

Without a proper plan of action, social media marketing will prove to be a colossal waste. Posting content from time to time in an effort to reach out to more customers will go in vain unless there is a predefined strategy associated with it. Social media marketing strategies are as important as the plans laid out for marketing campaigns in the traditional format. Companies must have specific goals, budgets and a concrete plan of action that outlines what they are trying to accomplish, how they will achieve the goal, how the results will be measured, and what resources will need to be allocated.

Setting the wrong KPIs

Key Performance Indicators (KPI) are the parameters against which the performance is measured. While measuring KPIs for social media marketing, many marketers fall into the trap of vanity metrics. They measure the number of followers on Facebook or Twitter, and if these numbers are growing, they are happy. However, this is not the right method of measuring the effectiveness of the brand’s social media marketing strategy. Social media marketing is no different from traditional marketing channels. Hence, companies must ideally be measuring the impact of the social media efforts on the business and the audience, rather than the total number of followers.

Posting content that does not spark engagement

Companies must plan their social media marketing strategy in such a way that their followers turn into customers if they aren’t already. Thus, the more people companies can reach out to on social media, the more potential the company’s social media marketing campaign has. If boring content, which does not create a connection with the audience, is posted on social media profiles, then the chances of potential customers converting are low. In the worst case scenario, it might even result in loss of followers. Engaging content with a compelling call to action is essential for a good social media marketing campaign.


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