Harnessing Social Media Data to Tackle the Growing Competitive Pressure and Boost Brand Loyalty for a German Auto Manufacturer – A Social Media Analytics Success Story

Harnessing Social Media Data to Tackle the Growing Competitive Pressure and Boost Brand Loyalty for a German Auto Manufacturer – A Social Media Analytics Success Story

The client is a leading player in the automotive industry based out of Germany. Owing to the intense competition from top companies in the German automotive industry, the client decided to transform its business model by leveraging three digital technologies namely,...

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