Tag: specialty food retail

market basket analysis

Specialty Foods Retailer Achieves 3.5x Increase in ROAS with The Help of Market Basket Analysis

Market Basket Analysis Engagement Summary

We worked with a leading European specialty foods retailer, to build a market basket analysis solution using their existing BI platform. With the help of market basket analysis, the specialty foods retailer was able to increase the effectiveness of their marketing campaigns and optimize the layout of their stores to increase sales & profitability across its retail outlets.


How Can Retailers Benefit from Market Basket Analysis?


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