As the telecom industry in Europe faces a mixed financial outlook driven by rapid change in technology, telecom service providers have reached a strategic crossroads. Due to the proliferation of new and advanced technologies and the data deluge, players in the European telecom industry are faced with shrinking profit margins as well as the impact of pricing regulations and consolidations.
What is clear is to us in our analysis of the future of the telecom industry in Europe is that, to gain a front-liner advantage and sustain the dynamic shifts bound to happen within the industry, Europe’s telcos cannot afford to remain just passive observers, but are expected to take proactive measures to tackle the seismic shifts in business processes. To do so, they must devise a clear strategy, deciding how they will grapple with these changes now—or stay well prepared to miss out on future opportunities.
Analyzing the Future of Telecom Industry in Europe (more…)
The growing popularity of digital technologies and advanced analytics tools have impacted business operations across industries. The telecom industry is undeniably at the epicenter of this technological disruption as such advances have not only resulted in the evolution of new business models but have made multi-device usage and multi-device viewing the norm for telecom companies. Leveraging advanced telecom analytics solutions can help businesses gain unprecedented visibility into core business processes. Apart from improving efficiency and growth, telecom analytics also helps companies to analyze real-time data sets to make fact-based decisions that propel peculiar, conclusive, and action-oriented culture across the organization.
Quantzig’s advanced analytics frameworks and data models coupled with domain knowledge can help telecom companies to jump-start their analytics journey. Contact our experts to know more!
Four Telecom Analytics Use Cases
Top 4 Mind-boggling Trends Disrupting the Telecom Industry in 2019 & Beyond
In the current market scenario, the telecom industry has already established itself as one of the most significant sectors in the world. With the telecom industry changing at a breakneck speed, it has become crucial for telecom services providers to improve their core business processes by zeroing in on strategies that have a direct impact on the bottom line. Thus, companies in the telecom services sector can leverage marketing analytics tools to access the data and make effective marketing decisions. Additionally, with software-as-a-service continuing to witness high demand in a lot of sectors, telecom industry players will need to take advantage of this development by improving their data infrastructure. As customers are more empowered, and dissatisfied customers flock to competitors.
It becomes crucial for companies in the telecom industry to leverage marketing analytics tools to know their customers as well as their business to secure the efficient transformation of data into insights and create a competitive advantage in terms of targeting and retaining their customers. For conglomerates looking to quantify the impact of marketing spends, it becomes imperative to associate with companies that have experience in offering effective marketing analytics solutions.
Over the last 25 years, the Indian telecom sector has emerged as one of the leading potential markets globally and has witnessed rapid growth. There have been dramatic changes in the telecom industry in India in the last few years. The two major factors behind setting the stage right for the evolution of this sector are technological innovations and regulatory changes. The telecom industry in India was liberalized in 1994, with the advent of the National Telecommunications Policy or NTP. The deregulation and liberalization of the telecom industry in India have led to its spectacular success. But with success comes responsibilities and with responsibility comes challenges. So, there are lots of challenges which the telecom industry in India is facing, especially with the advent of trends like digitization. A few noteworthy ones include:
Key Challenges Faced by the Telecom Industry in India
Adapting to technology
The mobile operators need a spectrum to provide access to enhance performance but it is a scarce resource. As compared to other countries, in India, the amount of spectrum available for commercial use is quite low. The practice of the government to auction spectrum at an exorbitant cost makes it difficult for mobile operators to provide services at a lower price and at reasonable speeds. This discourages adoption and usage. However, the launch of Jio has helped to some extent to overcome this challenge. But there is a long way to go.
Lack of automation
Sales teams in the telecom industry in India continue to rely on largely manual processes to collect intelligence on prospects. This process needs automation since it’ll provide intelligence in real time. Without this information, teams may expand sales and resources in competitive markets where termination would not be effective, locations where serviceability is not aligned, or may not participate in the market until it is too late.
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There is a need to make more and more content available in all the regional languages. Additionally, the content should be focused on addressing local problems. Today, mostly the content that is available on the Internet is in English, which is still spoken by a small fraction of the people in India. The experience of using the internet or browsing is not a pleasant one on the small screens of a mobile phone. So, mostly the usage is restricted to chatting on applications such as WhatsApp and playing games. However, reading documents on mobile phones is still difficult. Therefore, it is highly unlikely that mobile phones will completely be able to replace laptops, desktops, and tablets. This is one of the major challenges facing the telecom industry in India.