As the telecom industry in Europe faces a mixed financial outlook driven by rapid change in technology, telecom service providers have reached a strategic crossroads. Due to the proliferation of new and advanced technologies and the data deluge, players in the European telecom industry are faced with shrinking profit margins as well as the impact of pricing regulations and consolidations.
What is clear is to us in our analysis of the future of the telecom industry in Europe is that, to gain a front-liner advantage and sustain the dynamic shifts bound to happen within the industry, Europe’s telcos cannot afford to remain just passive observers, but are expected to take proactive measures to tackle the seismic shifts in business processes. To do so, they must devise a clear strategy, deciding how they will grapple with these changes now—or stay well prepared to miss out on future opportunities.
Analyzing the Future of Telecom Industry in Europe (more…)
The growing popularity of digital technologies and advanced analytics tools have impacted business operations across industries. The telecom industry is undeniably at the epicenter of this technological disruption as such advances have not only resulted in the evolution of new business models but have made multi-device usage and multi-device viewing the norm for telecom companies. Leveraging advanced telecom analytics solutions can help businesses gain unprecedented visibility into core business processes. Apart from improving efficiency and growth, telecom analytics also helps companies to analyze real-time data sets to make fact-based decisions that propel peculiar, conclusive, and action-oriented culture across the organization.
Quantzig’s advanced analytics frameworks and data models coupled with domain knowledge can help telecom companies to jump-start their analytics journey. Contact our experts to know more!
Four Telecom Analytics Use Cases
Top 4 Mind-boggling Trends Disrupting the Telecom Industry in 2019 & Beyond
In the current market scenario, the telecom industry has already established itself as one of the most significant sectors in the world. With the telecom industry changing at a breakneck speed, it has become crucial for telecom services providers to improve their core business processes by zeroing in on strategies that have a direct impact on the bottom line. Thus, companies in the telecom services sector can leverage marketing analytics tools to access the data and make effective marketing decisions. Additionally, with software-as-a-service continuing to witness high demand in a lot of sectors, telecom industry players will need to take advantage of this development by improving their data infrastructure. As customers are more empowered, and dissatisfied customers flock to competitors.
It becomes crucial for companies in the telecom industry to leverage marketing analytics tools to know their customers as well as their business to secure the efficient transformation of data into insights and create a competitive advantage in terms of targeting and retaining their customers. For conglomerates looking to quantify the impact of marketing spends, it becomes imperative to associate with companies that have experience in offering effective marketing analytics solutions.
Over the last 25 years, the Indian telecom sector has emerged as one of the leading potential markets globally and has witnessed rapid growth. There have been dramatic changes in the telecom industry in India in the last few years. The two major factors behind setting the stage right for the evolution of this sector are technological innovations and regulatory changes. The telecom industry in India was liberalized in 1994, with the advent of the National Telecommunications Policy or NTP. The deregulation and liberalization of the telecom industry in India have led to its spectacular success. But with success comes responsibilities and with responsibility comes challenges. So, there are lots of challenges which the telecom industry in India is facing, especially with the advent of trends like digitization. A few noteworthy ones include:
Key Challenges Faced by the Telecom Industry in India
Adapting to technology
The mobile operators need a spectrum to provide access to enhance performance but it is a scarce resource. As compared to other countries, in India, the amount of spectrum available for commercial use is quite low. The practice of the government to auction spectrum at an exorbitant cost makes it difficult for mobile operators to provide services at a lower price and at reasonable speeds. This discourages adoption and usage. However, the launch of Jio has helped to some extent to overcome this challenge. But there is a long way to go.
Lack of automation
Sales teams in the telecom industry in India continue to rely on largely manual processes to collect intelligence on prospects. This process needs automation since it’ll provide intelligence in real time. Without this information, teams may expand sales and resources in competitive markets where termination would not be effective, locations where serviceability is not aligned, or may not participate in the market until it is too late.
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There is a need to make more and more content available in all the regional languages. Additionally, the content should be focused on addressing local problems. Today, mostly the content that is available on the Internet is in English, which is still spoken by a small fraction of the people in India. The experience of using the internet or browsing is not a pleasant one on the small screens of a mobile phone. So, mostly the usage is restricted to chatting on applications such as WhatsApp and playing games. However, reading documents on mobile phones is still difficult. Therefore, it is highly unlikely that mobile phones will completely be able to replace laptops, desktops, and tablets. This is one of the major challenges facing the telecom industry in India.
What the Client Wanted
Quantzig’s robust telco analytics solution helped the client improve their communication with the customers, understand their needs, and their opinion on the performance of the telco company. This guided the client in reshaping their business module into a more customer-centric business strategy. The telco analytics solution, which included an analysis of the salesforce, also uncovered new areas of investment in the competitive market of telco systems, which consequently maximized their EBITDA margin.
Global Telecom Industry Overview
The telecom industry features internet service providers, cable and satellite companies, and wireless operators who facilitate easy and fast mode of communication via the phone or the internet. With developments being made in every stratum of the society, the telco systems market has witnessed exponential growth in all terms. However, the market growth of this sector is highly influenced by the dynamic technological trends. Hence, to stay afloat in this dynamic market, the telco company should adapt to the changing trends and deliver their core services in accordance with consumers’ demand.
Telco Company Challenges
Emergence of new data vendors: The trend of digitalization has been cashed in by scores of enterprises who are offering a wider variety of data services; thereby, thinning the line between a telco company and technology providers. In order to stay afloat in the competitive telco systems market, companies are allocating more resources to develop newer telecom products, which is subsequently resulting in depleting profit margins.
Integration of the IoT: IoT is predicted to be the next big thing in the communications platform, which will connect about 21 billion devices by 2020. This, in turn, will pose an immense challenge for a telco company to render its platform functional to accommodate IoT.
About the Client
A well-known telecom company offering telephone and data communication services across the globe.
The telco company was challenged with unmet sales target with their newer product portfolio across certain regions. Even after executing a major brand campaign, some of the products failed to appeal to the digitized customers. In addition to this, the telco company required better visibility of the telco systems market ecosystem to expand their product portfolio in a profitable manner.
Summary of our salesforce analytics engagement
To know more about how our salesforce analytics solution helped the telco company
Quantzig’s telco analytics solution offered detailed insights into real-time performance metrics which helped the telco company in remodeling their inventory into a more scalable product portfolio. It guided the company in adopting cost-effective strategies to create and market products which ensured maximum sales with minimized inventory and production costs. Reduction in production expenditure gave the telco company liberty to invest in new and lucrative areas, where according to Quantzig’s salesforce analytics experts, the products were in high demand.
Salesforce Analytics Solution Insights
Companies offering telco systems can leverage Quantzig’s salesforce analytics to identify performance indicators and important metrics for organizational growth. Our solutions highlight growth opportunities that help the telco company to improve the sales performance of their products. Telco analytics also helps to bridge the gap between customer’s expectations and a telco company’s vision while marketing the product. It also offers step-by-step analysis of the company’s sales data and helps to devise accurate sales forecast business models that help in revenue generation and brand scalability in the hyper-dynamic market for telco systems.