Tag: web analytics services

web mining

Web Mining: A Key to Boost Your Business on Web

What is Web Mining?

When data mining techniques are applied to web data to identify useful patterns, it is called web mining. Web mining integrates the information collected from world wide web and information fetched from data mining techniques to quantify the success of a marketing campaign for any business. Web mining is one of the web analytics solutions that help organizations in analyzing the effectiveness of a specific website, understand consumer behaviour and competitors’ strategy efficiently. The information collected through web mining offers actionable insights into the web structure, content, and usage.

Types of Web Mining

Web Mining-Type #1: Web Content Mining

Web content mining aims at collecting multimedia documents such as video, images, and audio that are hyperlinked or embedded to the web pages. Web data mining deals with unstructured or semi-structured data and requires a creative approach to data mining techniques. In the last few years, the activities in the field of web content mining have expanded rapidly due to the exponential growth of data on the web. However, due to the lack of structure of web data and its heterogeneous nature poses several challenges in the web content mining process.

Web mining solutions can help in enhancing your website’s performance significantly. Request a FREE proposal now to know how!

Web Mining-Type #2: Web Structure Mining

Web structure mining aims at analyzing the link structure of the web and identifying more desirable documents. Web structure mining assist companies in identifying similarities between different websites. It aims at generating a structural summary about the web page and the website. The main aim of web structure mining is to focus on the inner-document structure as well as on the structure of the hyperlinks at the inter-document level. Web structure mining uses topology of hyperlinks to categorize and deliver information on the relationship and similarities between multiple websites.  

Web Mining-Type #3: Web Usage Mining

Web usage mining aims at predicting the behaviour of users while they interact with the world wide web. It helps in discovering the navigation patterns of users. Also, it fetches useful information from the user interactions on the web that further helps in understanding consumer behaviour and buying patterns. Furthermore, such insights can help in providing personalized services, site modification, and overall system improvement.

Request a FREE demo to find out how our customized analytics dashboards can help you categorize your web pages and offer personalized services to your users.

Advantages of Web Mining Solutions

Benefit #1: Improves business on the web

Web mining helps in analyzing click-stream data and unveiling e-business opportunities in real-time. It aids in targeting the right customers at the right time by understanding their needs. Also, web mining solutions help in customizing services according to customers demand which further helps in improving marketing strategies. Furthermore, web mining solutions help in improving the effectiveness of a website by offering what users want at the right time.

Web crawling and text mining solutions can help in improving cross-selling opportunities. Want to know how? Read our latest success story here:

Web Crawling and Text Mining Engagement for A Leading Digital Media Industry Player Helps in Increasing Cross-Selling Opportunities

Benefit #2: Helps in analyzing customer behaviour 

By leveraging web mining solutions, companies can understand and analyze several concerns such as the relationship between customer’s present and past behaviour and their loyalty towards the website. Analyzing customer-centric web behaviour can be helpful for companies in improving the website segmentation based on customer behaviour and preferences. Also, it can help in offering personalized services to customers. Furthermore, web mining guides in predicting customer’s future behaviour which is very important for a website’s future content design and planning.

Are you finding it difficult to analyze the effectiveness of company communications and customer interactions on the world wide web? Web analytics solutions may hold the key to success. Get in touch with our experts.

Benefit #3: Assists in analyzing proxy servers

Web mining has the ability to help in identifying user behaviour on a particular website. Businesses can leverage web mining solutions to perform investigations on their own website and can yield actionable insights into the needs of users and accommodate them. But apart from this, what is equally important is analyzing a user’s behaviour on the proxy servers. Web mining can efficiently do this and can help in generating an overview of customer behaviour on the internet.

Quantzig’s Advantage

Businesses that run online receive heavy traffic on a daily basis and the immense volume of continuous data makes it extremely challenging for businesses to track their visitors and analyze website statistics, potential consumers, and prospective buyers. Quantzig’s data analytics services and web mining solutions help companies in managing large volumes of web data and set up customized dashboards to derive real-time insights to facilitate data-driven decisions. Quantzig’s data analytics solutions provide companies with the required technologies, capabilities, and frameworks to handle the sheer volume and variety of data while ensuring privacy and security of information. Quantzig with leading data-governance practices deliver best-in-class frameworks for data visualization and multi-dimensional data aggregation that further helps in better insight generation.

IR18

Web Analytics: The Secret Weapon You Didn’t Know You Had in Your Web Marketing Arsenal

Web analytics is undoubtedly one of the most effective marketing tools that are available to marketers today. Though web analytics services enable businesses to measure hundreds of metrics to improve their marketing performance, it ultimately boils down to how they interpret the data and use those insights as a key differentiator. By engaging with web analytics service providers, businesses can not only gain insights on their web traffic but also analyze ways through which their traffic can be improved. Such granular insights not only help streamline business processes but also drive revenue through improvements in marketing efforts. Web analytics highlights the performance of a website and reveals how users interact with the data. It not only allows businesses to analyze their websites’ performance but also offers insightful information about visitors. Businesses can also leverage web analytics services to make future marketing decisions and tailor their B2B approach to suit the needs of their customers.

What is web analytics?

(more…)