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social media analytics

Social Media Analytics Helped A Leading Logistics Player to Boost Brand Loyalty and Customer Experience- A Quantzig Success Story

The client is a leading logistics player based out of Germany. Owing to the intense competition from top companies in the German logistics industry, the client was facing several issues in offering customized services to its customers. To tackle this challenge, they approached Quantzig to transform their business model by leveraging social media analytics solutions to monitor the effectiveness of media investments and digital marketing campaigns.

With the increasing business complexities, it is quite challenging for companies to analyze their social media data. The sheer volumes of unstructured data sets make social media data analysis even more challenging for businesses across industries. This is the reason why top companies are relying on social media analytics to analyze and process their social media data into actionable insights. By leveraging advanced social media analytics solutions, companies can effectively mine their growing pool of unstructured data sets. This can further help them to gain in-depth insights into their customer behavior and interests. This, in turn, can help them to improve their business decisions and operational strategies.

Our social media analytics solutions can help you validate your social media marketing strategy and improve business decisions. Request a FREE proposal to gain in-depth insights into our advanced analytics solutions.

Business Challenge

The client, a German logistics company, wanted to improve its customer relationships without disrupting the existing rapport between the dealers and customers. The logistics player created social media profiles targeted to each geography, but they lacked the analytical expertise to analyze the data obtained from such social media platforms. They approached Quantzig to leverage its social media analytics expertise to analyze and quickly draw conclusions from their burgeoning unstructured social media data and convert it into actionable insights.

Quantzig’s analytics experts can help you track, benchmark, and optimize your business performance with advanced social media analytics solutions.

Solution Offered and Value Delivered

The social media analytics experts conducted a detailed analysis to understand the core business challenges and goals of the client. The devised social media analytics framework helped the client to establish better relationships with their customers and improve brand loyalty. The holistic approach adopted by our experts included three phases.

The first phase focused on combining data visualization tools and analytics to help the client monitor customer sentiments in real-time. This helped the logistics company to quickly reach out to customers and support them in suitable ways. The solution offered empowered the client to identify factors affecting customer decisions and understand the information flow within groups. Also, our social media analytics solutions helped the client to improve their presence on different social media platforms that further assisted them to track the opinions of their followers, proactively resolve customers issues, and improve brand loyalty.

Quantzig’s social media analytics solution also helped the client to:

  • Optimize their social media marketing strategy and fortify it
  • Forecast sales and prepare in advance for spikes in demand
  • Identify potential customer service issues before they inflict damage to the brand’s reputation

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Social Media Monitoring: 7 Reasons Why It is Important for Your Business

In recent years, social media has surfaced as a powerful marketing tool. It continues to be an integral part of marketing strategies across all industries, but as it is still new, the learning curve is quite steep. As social media marketing and social media monitoring evolve, the knowledge of the field is acquired by marketing professionals through trial and error.

We at Quantzig, understand the challenges that companies face in social media monitoring. It can be frustrating, overwhelming, and often confusing to navigate the world of social media management. But you cannot negate the fact that social media monitoring is crucial for the growth of your business in today’s competitive landscape.

So, to help you out, our team of experts has explained in detail about social media monitoring and how can it help companies to stay up-to-date with social media marketing trends without using up too much their resources.

Are you finding it difficult to monitor the effectiveness of social media investments and digital marketing campaigns? Get in touch with our experts to check how our social media analytics solutions can help.

What is social media monitoring?

Social media monitoring is not just limited to the realm of social media platforms but goes far beyond. If your business has an online presence in the market, customers will more than likely talk about you on websites, social media platforms, review sites, blogs, and anywhere else they get together to share their opinions and ideas. So, if you really want to know who is talking about you and what they are saying, you need to do social media monitoring. In simple words, social media monitoring is the act of “listening” to what the internet is saying about your business. This way you can gain actionable and valuable insights and can stamp out potential wildfires. This may sound a little overwhelming, but with the help of specialized social media monitoring tools, you can actually streamline the process of collecting and responding to comments and feedback.

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4 Things That Can Have an Impact on the Future of Social Media Marketing

The past decade has witnessed social media evolve from a mere communication platform to a multi-billion dollar platform that has an incredible influence on people’s lives. Apart from this, social media platforms are on the constant run to tweak their social media marketing strategy in order to provide new and better experiences to the users. This means that, with time, the future of social media marketing is going to experience drastic changes. Here are four things that we predict will have a major impact on the future of social media marketing:

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Conversational marketing

One-sided communication is slowly turning into a social media marketing strategy of the passocial media marketingt. Modern consumers prefer content that is more engaging. Chatbots is one of the best ways for brands to keep their users engaged and make the content more conversational. While engagement in other social channels might be in decline, chatbots will be tailored to each individual consumer in the future of social media marketing. This will provide customers with uniquely captivating and entertaining experiences. This will also greatly help marketers to store customer information from chatbot conversations and utilize this data to better market to their customers.

Content overload

Despite having more online content than ever before, the number of users consuming online content today shows a stagnant trend. Content marketers who want to stand out in this increasingly crowded space must design a social media marketing strategy that builds trust with the consumers and eventually converts them. Brands who want to thrive must keep themselves constantly updated on the new content channels and also leverage capabilities like VR and chatbots that would develop a sense of interest in the minds of users rather than bombarding them with boring content.Contact US

Virtual spaces

Facebook spaces was introduced to the world in 2017, which showed what the convergence of VR and social media will look like. There’s a long way to go before such technology goes mainstream in the future of social media marketing. However, this technology is bound to provide exciting opportunities for marketers in the years to come. Companies might face difficulties in inducing a customer to click through to their product’s landing page or watch a promotional video. However, advanced technologies such as VR are a sure shot at grabbing the attention of users.social media marketing

Moving from public to private

 If you think that public platforms such like Facebook and Twitter are the most powerful social marketing tools right now, you’re wrong. By the last quarter of 2017, the number of people using private messaging services like Messenger, WhatsApp, and Snapchat surpassed them. This just goes to show that brands need to leverage these private networks as a part of their social media marketing strategy.


If you are looking for a fresh approach to social media marketing, request a free consultation to find out how we can help you

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Did You Know? You can Use a Web Crawler for…

Web crawlers, or bots, as some people like to call it, has been around for more than a decade now. It is only recently that the power of such web crawlers has been highlighted. Today, a majority of the content and information is derived from the Internet. TV and radio viewership is going down and broadband and internet penetration is rising rapidly. With the amount of information available on the internet, companies have realized the importance of insightful data for business growth. Many people only identify web crawlers as a tool used by Google to index all pages on the web to return the relevant result. However, web crawlers and data extraction technologies can be put toFree demo use in different industries to gather meaningful insights.

Automatic site maintenance

Depending on the freshness of content, Google sends crawlers to your website on a periodic interval. However, the site may go through design, system, or layout changes from time-to-time. Instead of Google, running a web crawler through the website can help identify all blocks and navigational errors on the site. It is essential for some businesses that depend on fluently running websites to make money. Sending out crawlers to the website can show if all the links and nodes are working.

Check freshness of websites

Web crawlers can constantly check relevant web pages and build simple indexes out of them. This way, it is possible to check the freshness of the website and content of all hosts and their services frequently. This is a good indicator to know which links need to be changed or promoted in order to rank higher in search engines.

Monitoring news and social media

People talk a lot about your brand in the social media. Also, news and media houses can frequently cover your company time and again. It may be impossible to keep track of all such mentions. It is important for a company to respond to such mentions whether it be positive or negative. Companies can turn towards web crawling to monitor social media sites, news sites, and industry forums to know what is being talked about them. Such an information is invaluable to the marketing team to either activate damage limitations or acknowledge positive comments.

Competition tracking

Going to your competitor’s site and finding relevant information on new products and services is a tedious task. It’s also old school, which doesn’t utilize the level of technology available today. A web crawler can grab that information with ease so that the marketing team can concentrate on analyzing the data rather than spending days gathering data. Web crawling makes competition tracking easier, and in this age, if you don’t know about your competition, the business is bound to suffer.

Dynamic ticket pricing

Online ticketing systems are complex, and all airlines follow dynamic pricing. The prices are bound to change every time you refresh your screen, and the changes are vivid when the prices of all airlines are aggregated. Web crawling can get dynamic pricing from multiple platforms, which makes it easier to identify tickets with lower prices. Using such tools enables service providers to create a platform for better pricing, seat plans, and availability.

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Is it OK to Ignore Clickstream Analytics?

When it comes to data analytics, a lot of complicated terminologies are constantly used. Clickstream analytics is one such terminology that is widely used these days. In the context of website data, clickstream analytics refers to the process of collecting, analyzing, and reporting data on website visits by the user and their journey. In simple terms, it monitors behavior of the user by recording which part of the computer screen they click. One may wonder what is the use of recording such data, but it is valuable in trying to determine which section of the website is ineffective and which one works out. However, clickstream analytics incorporates a broader measurement scope as it takes intoFree demo account webpage performance as well as e-commerce clickstream data. So how can a business benefit by using clickstream data?

Identify customer trends

Clickstream information can supply companies with information of the path taken by the customer to get to their site. By collecting and analyzing such data for a large number of the customers, businesses can identify trends which can be leveraged by the organization to drive more traffic. For instance, if the business notices that a large number of customers are coming through social channels, they can pour more money into that so as to increase the overall traffic. Also, it can give companies idea of what search term the customers use to get to their website, so they rank better for the same search term.

Discover new mediums

Clickstream analytics records the different routes taken by the customer to reach the product page. By analyzing such details companies can increase the efficiency of the path chosen by customers. They can also make sure that customers land on their product page using as fewer steps as possible. For instance, using basket analysis, marketers can discover what common interests customers have and the common path they took to arrive at the specific page.

Increase conversions

It is common to see customers put items they like in their cart and end up not buying them. Most people add items to the cart for future reference or as a means to bookmark them. As a result, majority of the customers end up abandoning the product in their cart. Clickstream analytics can help marketers understand the underlying user behavior leading towards discarding the products. Also, it can identify where in the sales funnel the customers actually leave. For instance, if a large number of customers exit from the payment page, it may imply that the payment process is complicated or has some bugs. Clickstream data can also reveal customer information regarding their demographics which can be helped to create targeted ads.

Understand user behavior

Clickstream analytics will tell you a lot about your user behavior. When enough user samples are collected, companies can easily analyze where people are clicking to gauge what works and what needs improvement. For instance, if it is found that a particular page with the specific design is getting a lot of clicks compared to another page, it can be concluded that visitors prefer that particular type of design. Additionally, it can be used in e-commerce websites to know where users are clicking so that they can drive their revenues.

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The 5 Step Web Analytics Framework – Delivering Business Performance

In a digital world, a company’s website is as important as its logo and other brand identity. It’s also a source of valuable data on visitors and website content. Proper collection, reporting, and analysis of website data can give the organization relevant insights on success or failure of organizational goals. Additionally, it also helps to drive digital strategies and improve user’s experience. It is often a part of customer relationship analytics, which determines the likelihood that a given customer will become a repeat customer based on their web behavior. The notion that a good website design converts to better user experience and conversions is quite misleading. Sure, a good website design is essential, but it’s only a small part of what dictates users to convert. It all starts with getting high-quality traffic to theFree demo website and then widening the conversion funnel. So what kind of framework should one follow to excel in their digital strategy?

Tracking hygiene metrics

A website collects a vast amount of information relating to user information and other technical information. User location, device, time on site, clicks, bounce, user journey, and a lot more information can be tracked. However, it is important to keep a close eye on the hygiene metrics, one which directly impacts the success of the website. Page views and bounce rates are the most common metrics to measure. It directly gives an idea of the popularity and relevance of the site. Additionally, other parameters such as conversions, demographics, and organic performance are also essential to observe.

Understanding user behavior

Tracking metrics is the easy part; anyone can see what the numbers are and what they mean. Experts try to understand such user behavior in a deeper level by using A/B testing to know what their users like. Additionally, they also use device segmentation to understand how their users browse the web so that they can optimize their site for a particular device. Also, user paths and reporting dashboard can give detailed information on user journey and other key metrics, which help them understand the customers.

Enable digital marketing

Digital marketing mediums such as SEO, SEM, display ad, socials, and email marketing can bring a user to the website. The key to success is knowing which medium is more efficient and which ones need to improve. Also, user behavior differs from traffic generated through various mediums. It becomes highly important to attribute the correct channel for conversion. Channel attribution is one of the tough tasks faced by digital marketers as a user may be exposed to different channels before they finally visit the website.

Enable customized marketing

Personalization is the holy grail of marketing. It significantly improves the user experience and fosters quality engagement. Having detailed information on user segmentation makes the cross selling and up selling task easy. Also, it becomes seamless to provide customized offers to drive a higher level of conversions.

Adjust business strategy

Businesses get valuable insights from the digital world. They can use such insights to adjust their business strategy to address specific customers and market needs. By analyzing consumer decision journey, marketing analytics can suggest optimal marketing mix allocation to serve the target market better. Also, such analytics can drive product and service innovation and enable price optimization.

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Social Media Algorithms – The Reason Behind Uncontrolled Addiction

It’s amazing how interconnected the world has become thanks to social media. People from all around the globe are socializing and connecting because of it. You can stay abreast of what your friend is doing in one part of the world while sitting on the complete opposite side of the world. Also, its surprising how intensely social media can get its users hooked, its almost as if every other content or post is of interest to them. But how can that happen? Not everything interests a particular people, and they might not be interested in everyone in their friend circle. That’s where social media algorithms come to play. They take into account multiple factors including users likes, dislikes, and preferences and displays them feeds, which they would like the most. Consequently, it leads to users getting addicted to social media and spend hours scrolling through feeds – a phenomenon coined infinite scrolling. However, it was not always the same in the past, as posts would be ordered in chronological order, which could cause you toFree demo miss posts from your close friends. So how did we progress from seeing everything to see only the things we like?

Social media algorithms

Leading social media platforms use algorithms to determine if the user will like a particular kind of post or not. They go through all the posts in a user’s feed and sort the posts that are popular and relevant to them. If users are shown all kind of posts from everyone, then their feed will get overflooded with unwanted stuff, subsequently losing interest and quitting the app. However, such intelligent feeds pose a challenge to the marketer who needs to come up with original and refreshing content to fight for some real-estate in the users’ feed. So how leading social media platform’s use social media algorithm to keep their users happy?

Facebook algorithm

Facebook has abundant metrics to determine user preferences. They always look into what users like, share, comment on, and post on their site. The Facebook algorithm makes sure that users see posts they most likely will engage with. Facebook takes into account the content available, considerations about the content, and considerations about friends to come up with an overall score. Such score enables Facebook to sort posts based on users likeliness. For instance, considerations about the content factors in signals such as time spent on the content, number of comments, story type, engagement with the publisher, nature of information, the person sharing a link, and the time of post. Each factor is given weight as per its importance in order to calculate the overall score. Also, content shared by friends and family spark more interest and engagement from the user. To drive such user engagement, Facebook killed its EdgeRank algorithm and now has close to 100,000 weight factors to rank news feed.

Instagram algorithm

Instagram is another social media platform owned by Facebook itself and focuses mostly on image-sharing. Instagram also recently started sorting posts based on user preferences rather than chronology. For big businesses with thousands of followers, it is estimated that only 10% of the audience actually sees the posts. The Instagram algorithm reviews the number of likes, comments, video views, hashtags, saves, shares, and DM’s to calculate the relevance of the post. This can be quickly confirmed by going over to the search bar in Instagram, which will show you relevant posts from unfollowed people or pages. It also takes into account the time of day a content was posted and the engagement it gets. For brands looking to reach their customers, it will now be essential to know when a majority of their user base is active so they can generate more engagement.

Twitter algorithm

Twitter reports that more than 500 million tweets are sent each day – and the number can go as high as 150,000 tweets in a single second. On a platform such as Twitter, updates can be easily lost in the shuffle. As a result, Twitter algorithm helps ensure most essential tweets appear at the top of users timeline. Twitter can figure out if a user is always replying, retweeting, or linking someone’s tweet and show that account’s tweet first. However, unlike other social media, Twitter may also show tweets from people user’s don’t follow based on signals which indicate its popularity and how people in user’s network are interacting with it. Unlike Facebook and Instagram, users can choose to revert to chronological feed in their settings. The Twitter algorithm factors in total engagement, post timings, use of rich media, location, hashtag, and pictures and videos to make it more relevant.

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Data and Analytics Essential for Building a Smart City

Beyond identifying and analyzing the sales capabilities and market landscape, data and analytics can also be leveraged to build a smart city. But what is a smart city, you ask? A smart city can be defined Free demoas an urbanized area where various entities cooperate to achieve sustainable outcomes through insights gained from real-time information across domains, sectors, and systems. Smart cities are a combination of buildings, public services, education, healthcare, transportation, and utilities that leverage technology and systems, thereby ensuring connectivity and generating real-time information.

Building a Smart City with IoT and Analytics

A smart city or an urbanized region consists of IoT sensors and network devices that help improve the quality of life and ensure smart usage of resources such as time, energy, and money. Due to the recent surge in the usage of connected devices and the growing popularity of internet of things, big data, and analytics, local authorities have started capitalizing on real-time information to curb traffic, pollution levels, crime rates, and energy consumption. Predictive analytics is a form of advanced data analytics that enables decision makers to make future predictions using various analytical techniques such as predictive modeling and data mining to study past patterns and forecast the future. How is this possible, you ask? Here are the top four applications of predictive analytics in building a smart city.

  • Intelligent weather adaptive lighting enables smart power and electricity; thereby, eliminating energy wastage and ensuring optimum utilization of resources
  • IoT enabled sensors and networks use cloud based architecture and big data automation to offer real-time traffic support, creates flexible and efficient public transport, monitoring driver behavior, and decreasing road accidents. Smart transportation management enables drivers to locate the nearest available parking slot and receive notifications through a mobile interface
  • Predictive analytics helps local authorities and police department to predict crime rates and locations by leveraging past data and location history. Analytics is a key enabler to ensure smart security and create safer cities through insights gained from various data streams
  • For building a smart city, local authorities must ensure an efficient and robust city planning strategy. Data and analytics can be used to gain insights on building zoning, amenity creation, and other infrastructural elements in the city. Smart city planning ensures the implementation of city models that maximizes area accessibility, minimizes overloading risks, and ensures optimum usage of infrastructural spaces with high level of accuracy and flexibility

 

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How to Leverage Social Media Listening to Master Content Marketing

The era of traditional marketing as we know it is on a steep decline. People are moving from traditional mediums like cable TV, newspaper, and radio to new age media like internet TV, podcasts, video streaming, and apps. Alongside this shift, marketing strategies are also evolving rapidly to acknowledge such changes. Rather than pushing Free demopromotional content to the consumers, marketers are developing relevant content to engage the consumers with their brands subtly. The growth of content marketing has been rapid in recent times as brands are increasingly looking to leverage the power of content marketing.

Marketers are now leveraging social media listening to curate relevant content to both the niche and the masses. Here are some of the ways how marketers are using social media listening to create better content for their target audience:

Use Demographics Insights

Many a time brands fail to identify the kind of people for whom they are creating content. It is possible that the people who buy the brand are different from people who are actively talking about the brand. It is important to identify the interests, geography, gender, and other factors of the audience to create highly targeted content.

Identify Relevant Topics

Social media listening allows a brand to find out what the community is talking about and trending topics. Media monitoring tools help to pinpoint the community’s interest and common topics behind the conversation. Therefore, by identifying the keywords with the most mentions in a particular community, brands can develop content that revolves around the same topic.

Identifying Influencers

Influencer marketing has more credibility than any form of brand communication. By using social media listening, it is possible to identify key influencers based on their engagement rates, total fan base, and frequency of activity. Influencers can be compared by their engagement rates, frequency of activity, impact score, and engagement outreach.

Identifying Viral-Potential Contents

Identifying the potential of content to go viral is almost impossible. But, it is possible to improve a content’s probability of going viral by analyzing stories most shared on social media and forums. Companies such as Swayy, Scoop, GrowthHackers, Inbound, and Hacker News are exploding into the scene of content analytics.

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Watch Out for These Emerging E-Commerce Trends

The e-commerce industry is growing at a breakneck speed – making it essential for the market players to adapt their businesses to the emerging ecommerce trends to stay abreast of the growing companalystetition. The businesses in the e-commerce space can leverage these ever-changing ecommerce trends to devise an effective marketing strategy. The evolving ecommerce trends help businesses to drive customer engagement, acquire new customers and retain existing ones, build consumer loyalty to expand their market share.The market landscape is always changing, thus making it essential for organizations to integrate these emerging ecommerce trends to achieve success and sustain their business model.

#1 Ecommerce trends – Introducing Technology

Of all the emerging ecommerce trends that companies should embrace, technology adoption is the most important as it helps businesses to stay ahead of the competition. E-commerce businesses offer a factor of convenience and wide range of options to consumers, thereby gaining an advantage over their brick-and-mortar counterparts. E-commerce platforms can leverage emerging technology to create brand differentiation to gain a competitive advantage.

#2 Ecommerce trends – Personalization Improves Customer Experience

The major challenge faced by e-commerce platforms is the abandonment of shopping cart by customers. The solution is to improve on-site and off-site customer experience by using personalization and automation technologies. E-commerce players can make use of consumers browsing history, interactions with the website, and utilize the web and social media analytics tools to create and send automated personalized messages that encourage them to shop with them. Businesses can build personalized communication materials to connect to their customers, encourage them to make a repeat purchase, seek customer feedback, make suggestions based on their browsing history and past shopping data, thereby building brand engagement.

#3 Ecommerce trends – Targeted Advertising on Social Media

Targeted advertising is a method through which e-commerce businesses can target potential customers with a certain trait, based on demographic factors or user location to maximize the ROI on total advertising spend. Marketers should leverage the benefits of targeted advertising on social media to ensure their advertising campaigns reach the appropriate audience. These evolving ecommerce trends offer valuable opportunities for businesses irrespective of their size; thereby, making the e-commerce space dynamic and highly competitive in nature.

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Read our latest case study to know more about how we’ve helped a multitude of companies leverage E-commerce platforms to improve ROIs and drive profitability

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