The client is one of Germany’s leading telecom service providers with revenues over $3 million and more than 4,000 employees. The telecom company is well-known for its mobile, fixed broadband, and other network services that can be customized to meet the varying needs of businesses.
The Business Challenge
In today’s competitive telecom industry, staying relevant by finding new revenue sources is quite challenging owing to the dynamism in the market. Also, the growing competition and the emergence of new technologies have negatively impacted subscription rates, which in turn, has curtailed growth leading to huge revenue losses for players all over the globe. Telecom service providers also face challenges due to mergers and the need to deliver a consistent user experience across all channels. Meanwhile, new market entrants, particularly OTT service providers that deliver services over the internet are trying to grab a large chunk of market share by innovating and offering advanced services to meet the needs of their customers.
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The client, a leading telecom service provider well-known for offering advanced telecom and networking services, realized that the key to increasing sales and subscription rates is to focus on reducing fraud through better risk management. This prompted the telecom company to leverage telecom analytics solutions to undertake a digital transformation to achieve its business goals. They approached Quantzig to leverage its telecom analytics capabilities such as ad hoc querying, multidimensional analysis, telecom data mining, forecasting, and optimization to gain deeper insights into core operations, internal processes, and telecom market trends.
Solutions Offered and Value Delivered
The client’s primary objective was to reduce the total cost of operations (TCO) while maintaining the quality of its services (QoS) using telecom analytics. To help them achieve their objectives, our telecom analytics experts proposed a comprehensive three-pronged approach that focused on devising an implementation approach, setting up scalable processes, and progress and innovation.
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Telecom analytics also empowered the client to:
- Witness a 30% reduction in TCO
- Improve the efficiency of business operations by 3x
- Standardize business processes while maintaining QoS
- Leverage advanced telecom analytics for monitoring key performance metrics
- Identify new up-selling and cross-selling opportunities
- Improve customer experience through process standardization