CASE STUDY

Marketing Analytics for a Telecom Services Provider Helps Understand their Market Dynamics

Oct 19, 2017

Every company in the telecom services service space is looking for robust ways to increase revenues and profit margins. Organizations in the telecom services space are also looking to invest in innovations to deliver efficient operations and devise effective marketing strategies. Marketing analytics helps organizations in the telecom service space retain, acquire, and up-sell customers and retain the most valuable customers to reduce attrition levels. Also, organizations in the telecom industry can further forecast the market conditions, discern trends, and improve visibility into their operations. Beyond the regular sales and lead generation benefits, marketing analytics also allows businesses to monitor their marketing campaigns and efficiently allocate resources.

To understand the current market scenario and the current and potential customers, leading organizations in the telecom services market space are approaching companies like Quantzig. The marketing analytics experts at Quantzig offer predictive insights into the customer preferences and trends and make informed business decisions.

The Business Challenge

A renowned telecom service provider with a considerable number of offices spread across the globe was facing predicaments understanding their market dynamics and potential market drivers. The client wanted to enhance their brand awareness and improve conversation rates. Furthermore, the telecom service provider wanted to leverage the use of marketing analytics to help the client acquire, retain, and up-sell customers and retain the most valuable customers. Furthermore, with the help of analytics, the telecom service provider wanted to upgrade the service levels of the prevailing customers and increase their usage and frequency.

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Marketing Analytics Solution Benefits:

After gaining a comprehensive understanding of the current market landscape, the telecom services provider was able to effectively manage their marketing investments and improve ROI. Also, the engagement helped the telecom services client better manage the service categories and address the potential threats in the telecom services landscape. With the help of this engagement, the telecom services provider was also able to reduce the attrition levels by offering promotional discounts to the customers.

Marketing Analytics Solution Predictive Insights:

  • Effectively measure, manage, and analyze the marketing performance
  • Gain profound insights into customer preferences and trends
  • Measure brand and customer assets and further evaluate and optimize marketing campaigns
  • Monitor campaigns and allocates resources in an efficient manner
  • Identify and predict trends in customer behavior and devise a robust marketing strategy

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