BLOG

Visual Merchandising Trends: How to Make Your Store a Visual Treat

Feb 15, 2018

Gone are the times when visual merchandising was as effortless as plonking mannequins in store windows. The retail industry scenario today is highly competitive, every retail store has a new experience to offer to customers.  Additionally, with the rising competition from online players, brick and mortar retailers are facing the dire need to give customers a reason to visit their stores. And what better way to do this than to transform the visual and shopping experience of customers visiting branded outlets. Modern retailers are trying to incorporate the latest technology with a pinch of innovation and creativity into their stores to garner customers’ attention. We bring you some of the top visual merchandising trends that are helping retail outlets to transform themselves into an ‘Eye candy’ in the market.

Visual Merchandising Trends

Change is Constant

Though visual merchandising is an age-old concept in the retail industry, it has greatly evolved over time. Earlier, changing the window display or store layout were activities done less frequently. However, it is not the case today. Retailers are constantly experimenting with the latest visual merchandising techniques for their stores as an attempt to drive more walk-ins. The more frequently the displays, labels, and layout are changed, the more is the probability for companies in the retail industry to attract more customers and provide them with a differential experience each time.

Fun and Quirky is In

Currently, visual merchandising is evolving to encompass anything that is off-beat or unusual. Retailers have realized that customers are tired of conventional and classy displays and layouts. Anything that is unusual or breaks the norms is more likely to gain more appreciation and awe from the customers. 

Speak with Quantzig’s analytics experts to learn how to unlock the secret to smart analytics.

Greedy for 3D

3D gives life to the display. Today 3D and prototyping have become more pocket-friendly than ever before, giving retailers the opportunity to experiment with these dimensions. Incorporating 3D into the displays offers customers a varied experience that would have a lasting experience in their minds. Nike’s Flyknit mannequins are an excellent example of how 3D displays can appeal to customers.

Embracing Technology

We are not talking about robots taking over as employees in the store ( At least not yet!). Retailers must provide shoppers with all the convenience of e-commerce with the added feeling created by the hands-on tactile experience of the store. A touchscreen to browse through the products or a mobile app that tells customers where to locate different products in the store, there are a plethora of opportunities that retailers can experiment with technology.

Flexible Build

The need to make changes continuously is attracting players in the retail industry towards creating brick-and-mortar environments that can innovate at a speedy pace. Retailers are increasingly looking for visual merchandising props that are easily movable and interchangeable. This has given birth to a growing demand for malleable and flexible hardware and materials among retailers.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Different Types of Retail Stores in Today’s Marketing World

Different Types of Retail Stores in Today’s Marketing World

If you compare the retail scenario now to that of the early 80s and 90s, you will notice a considerable difference in the type of retail stores that exist. One of the main reasons for this change is the rise of the marketing era. Retailers began to realize that giving...

read more

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.