Behavioral Segmentation: A Five-Minute Guide to go from Novice to An Expert

Behavioral Segmentation: A Five-Minute Guide to go from Novice to An Expert

What is behavioral segmentation? Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. This approach of market segmentation focuses more on the distinct actions of customers with regard to the product or service and less on the identity of customers. Behavioral segmentation allows [...]

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