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Clickstream Data Analysis: Cost-Effective Approach for Businesses to Succeed in 2020 and Beyond

Sep 13, 2019

What is Clickstream Data?

Clickstream data refers to the data generated by the users when they perform any activity or when they navigate over a web application. It comprises valuable information for businesses that can help them quantify user’s behavior and get an idea of how effective their website is at driving sales. Also, with the help of clickstream data, businesses can understand the user experience, based on their navigation patterns. Furthermore, by analyzing clickstream data businesses can predict which page customers are likely to visit next, improve their marketing strategy, and come up with better recommendations.

Talk to our analytics experts to know how our big data analytics solutions can help you visualize online visitor interactions through online channels.

Benefits of Clickstream Data Analysis for Businesses

Click Path Optimization

Clickstream data analysis can guide businesses in website traffic analysis that can further help them in tracking the path the user takes while navigating through their website. As a result, businesses can gauge metrics that affect user experience such as the number of pages visited, page loading timings, the amount of data transmitted, and frequency of users. Furthermore, by gaining such useful insights through clickstream data analytics, businesses can optimize the click path by making minor changes to the website to reduce bounce rates and increase conversions.

Our clickstream data analytics solutions enable businesses to track KPIs and gain insights into customer buying behavior. Request a proposal to gain in-depth insights into our analytics solutions.

Market Basket Analysis

Clickstream data analysis can pave the way for market basket analysis that can give them a better understanding of aggregate customer purchasing behavior. Also, by analyzing market basket, businesses can discover the common interests of customers and common paths they take to arrive at the purchasing decision. Such valuable information can help businesses to determine the most productive path a site user can take for researching and buying a product.

Next Best Product Analysis

By leveraging clickstream data analytics, marketers can conduct the next best product analysis (NBP). With the help of this analysis, businesses can analyze what products customers prefer to buy together. This can further help them send real-time offers on such products to the customers to improve customer experience. Consequently, this can improve sales and revenue growth in the future.

Better Customer Segmentation

Clickstream data analysis offers in-depth insights into how individual customer segments behave. This can further help them to personalize the customer experience at every touchpoint by analyzing customer behavior and interests in real-time. Additionally, customer segmentation at the granular level can establish another level of transparency and trust with customers and improve customer loyalty and retention.

Quantzig’s real-time data monitoring and clickstream data analytics solutions can help you observe user activity and determine the impact of your marketing campaigns. Request a free demo to know more.

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