What is Web Mining?
When data mining techniques are applied to web data to identify useful patterns, it is called web mining. Web mining integrates the information collected from the world wide web and information fetched from data mining techniques to quantify the success of a marketing campaign for any business. Web mining is one of the web analytics solutions that help organizations in analyzing the effectiveness of a specific website, understand consumer behavior and competitors’ strategy efficiently. The information collected through web mining offers actionable insights into the web structure, content, and usage.
Types of Web Mining
Web content mining aims at collecting multimedia documents such as video, images, and audio that are hyperlinked or embedded to the web pages. Web data mining deals with unstructured or semi-structured data and requires a creative approach to data mining techniques. In the last few years, the activities in the field of web content mining have expanded rapidly due to the exponential growth of data on the web. However, due to the lack of structure of web data and its heterogeneous nature poses several challenges in the web content mining process.
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Web Mining-Type #2: Web Structure Mining
Web structure mining aims at analyzing the link structure of the web and identifying more desirable documents. Web structure mining assist companies in identifying similarities between different websites. It aims at generating a structural summary about the web page and the website. The main aim of web structure mining is to focus on the inner-document structure as well as on the structure of the hyperlinks at the inter-document level. Web structure mining uses the topology of hyperlinks to categorize and deliver information on the relationship and similarities between multiple websites.
Web Mining-Type #3: Web Usage Mining
Web usage mining aims at predicting the behavior of users while they interact with the world wide web. It helps in discovering the navigation patterns of users. Also, it fetches useful information from the user interactions on the web that further helps in understanding consumer behavior and buying patterns. Furthermore, such insights can help in providing personalized services, site modification, and overall system improvement.
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Advantages of Web Mining Solutions
Benefit #1: Improves Business on the Web
Web mining helps in analyzing click-stream data and unveiling e-business opportunities in real-time. It aids in targeting the right customers at the right time by understanding their needs. Also, web mining solutions help in customizing services according to customers demand which further helps in improving marketing strategies. Furthermore, web mining solutions help in improving the effectiveness of a website by offering what users want at the right time.
Benefit #2: Helps in Analyzing Customer Behavior
By leveraging web mining solutions, companies can understand and analyze several concerns such as the relationship between customer’s present and past behavior and their loyalty towards the website. Analyzing customer-centric web behavior can be helpful for companies in improving the website segmentation based on customer behavior and preferences. Also, it can help in offering personalized services to customers. Furthermore, web mining guides in predicting customer’s future behavior which is very important for a website’s future content design and planning.
Benefit #3: Assists in Analyzing Proxy Servers
Web mining has the ability to help in identifying user behaviour on a particular website. Businesses can leverage web mining solutions to perform investigations on their own website and can yield actionable insights into the needs of users and accommodate them. But apart from this, what is equally important is analyzing a user’s behaviour on the proxy servers. Web mining can efficiently do this and can help in generating an overview of customer behaviour on the internet.
Businesses that run online receive heavy traffic on a daily basis and the immense volume of continuous data makes it extremely challenging for businesses to track their visitors and analyze website statistics, potential consumers, and prospective buyers. Quantzig’s data analytics services and web mining solutions help companies in managing large volumes of web data and set up customized dashboards to derive real-time insights to facilitate data-driven decisions. Quantzig’s data analytics solutions provide companies with the required technologies, capabilities, and frameworks to handle the sheer volume and variety of data while ensuring privacy and security of information. Quantzig with leading data-governance practices delivers best-in-class frameworks for data visualization and multi-dimensional data aggregation that further helps in better insight generation.