Marketing Analytics Solutions for the Retail Industry | Factsheet

Marketing Analytics Solutions for the Retail Industry | Factsheet

As product commoditization and standardization of services continue to fuel the radical shift towards a data-driven culture in retail— ‘marketing spend’ is poised to continue its unprecedented rise. Moreover, with leading retail organizations struggling to find the best-fit strategy to maximize benefits from their marketing investments its quite evident that a major retail challenge revolves [...]

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