Marketing Mix Modeling in The Healthcare Industry, Statistical Modeling Healthcare Companies | Quantzig

Marketing Mix Modeling Transforms the Healthcare Industry

Marketing Mix Modeling Transforms the Healthcare Industry

The concept of marketing mix modeling has been around for a long time but has recently gained popularity among the organizations. Marketing mix modeling helps the companies forecast the return on investment, evaluate past marketing outreach activities, and measure its impact on overall sales. In a nutshell, it helps businesses bridge a gap between their bottom-line […]

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