How Merchandising Analytics Helps European Retailers to Redefine Customer Experiences | Quantzig

How Merchandising Analytics Helps European Retailers to Redefine Customer Experiences | Quantzig

The holy grail of modern retail business is to maintain an exceptional understanding of the consumer buying behavior, decision cycle, and path to purchase. Lack of complete insight into consumers buying behavior and journey leads to a decrease in customer satisfaction and loyalty. The European retail market is also facing a similar challenge. With the [...]

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