Social Media Marketing Trends: What to Expect in 2018
For businesses, social media has opened up new revenue streams and platforms for connecting with their target audience. But the social media space is not short of competition to grab more eyeballs from the customers, which gives brands only a small window to grab the user’s attention. So, it is essential for companies to ensure […]
For businesses, social media has opened up new revenue streams and platforms for connecting with their target audience. But the social media space is not short of competition to grab more eyeballs from the customers, which gives brands only a small window to grab the user’s attention. So, it is essential for companies to ensure that they can put the message across to potential customers in a clear-cut and attractive manner. From video advertising to augmented reality, brands expecting to establish their social media presence are analyzing the latest social media trends to ensure that their efforts don’t go unnoticed. Buckle up as we tell you about the major social media marketing trends that you can expect to become popular among companies and customers:
Chatbots will deliver better customer service
Chatbots are not new to the internet or social media. But they are no longer the robotic, clunky machines that they used to be. Presently, chatbots are more developed and smarter in responding to queries and are capable of creating an instant connection with the customers. With the help of chatbots, brands can interact quickly with their audience and also customize brand communication and send personalized messages directly to the users. Chatbots for communicating with customers is one of the most useful social media marketing trends that is expected to be widely accepted in 2018.
Ephemeral content is trending across platforms
Snapchat was one of the first among the social media platforms to adopt the feature of sharing content that disappears after a specified period. But soon, this trend was picked up by several other platforms such as Facebook, Instagram, and Whatsapp. This has also become one of the most popular social media marketing trends of recent times as it helps brands to market their products effectively. While companies are continually creating digital content for users to view and share, they are also using what is popularly known as “ Stories” on social media to engage the audience.
Providing content of augmented reality through mobile devices is a niche and engaging way for marketers to reach their target audience. And what is the cherry on top of the cake? It is easy, quick, and very interactive. Smartphone giant Apple has announced its two new launches, the iPhone 8 and iPhone X, which have applications that would provide augmented reality experiences to the users. Therefore, it is highly likely that social media players will try to integrate this into their platforms and it is soon going to be one of the viral social media marketing trends to watch out for.
Videos and more videos
With the audience becoming more inclined toward video content, the most challenging aspect for brands is to grab the attention of customers for the first three seconds. Videos are undoubtedly one of the most effective social media marketing trends, considering how they can quickly catch user attention and deliver the message in a matter of few minutes.
Influencer marketing will continue to take over
Influencer marketing is no new thing on social media. But the primary drawback of adopting such social media marketing trends is that there are a vast number of players trying to tap into the influencer market. What customers expect from brands, in this case, is authenticity and brands who provide this will garner a higher engagement rate.