Trade Promotion Optimization: Finding the Missing Block in Consumer Products Industry

Trade Promotion Optimization: Finding the Missing Block in Consumer Products Industry

The consumer products industry has been struggling with how to find the right trade promotion optimization (TPO) strategy to not only boost its sales but to make a lasting impact on its customer base. For those who thought that trade promotion optimization is the magic wand needed to disrupt the market, the dismal performance of […]

READ MORE >>