“Social Media is about people! Not about your business. Provide for the people and the people will provide for you.”
Matt Goulart
Social media has brought the world closer and made it more connected. It has taken the phrase “Customer is the King” to a whole new level by giving the people power to make or break a brand. Given the wide reach of social media, and the ease of accessibility, it is essential for companies to identify the optimum social media strategy to engage and retain their customers. Here is a list of the popular social media management tools that will help you take home the trophy for marking your online presence.
Hootsuite
Do you have multiple accounts and find them hard to manage? Hootsuite is here to save your day! With the help of this social media management tool, you can easily manage multiple accounts, schedule posts across all major social media platforms, and add multiple account managers with ease. Hootsuite also has a robust training platform that will help you rethink and reconstruct your social media strategy.
Speak with our web and social media analytics experts to know more about how to build an effective social media strategy using social media management tools.
Hubspot
Hubspot is a social media management tool that not only helps you to monitor and publish across various social media platforms but also facilitates you to get closed-loop reporting data. i.e. while you see which channels drive the most engagement, you can also track down further in the funnel to see the quantitative data on channels that drive actual leads and sales. Based on these analysis companies can alter their social media strategy accordingly.
MeetEdgar
You often post something and later forget about it, so how about an app that re-shares your evergreen post without you having to take the pain? MeetEdgar is a social media management tool you need to drive more traffic by automatically re-sharing popular old posts from your page.
TweetDeck
Want a shortcut to be an active member of the Twitterati bandwagon? Tweetdeck is one of the best reasonably priced paid platform that makes it easy to follow several conversations at once and schedule content in a snap. Tweet deck helps companies to build their social media strategy around twitter by easily following the activities of prominent players and formulate better marketing strategies to grab more eyeballs from the Twittersphere.
