Exponentially growing digital consumer footprint and streaming devices and data growth driven by AI pose new challenges to neo IT leaders in pulping meaning out of data. Without a futuristic digital and data strategy, data abundance causes more chaos than clarity. In the era of AI-shaping decisions, consumer electronic brands need to regulate and govern their insight strategies first, to let AI layer on top of it. Increasing privacy concerns as well demand responsible and regulated use of consumer data for strategic growth.
Despite abundance of interconnected data, brands still formulate siloed functional strategies for supply chain, product development, marketing, driving ineffective growth strategies. Cross-functional insights are the spine to new-age intelligence.
Brands are amid a next-gen digital transformation where data fuel AI. Centralizing data governance is the foundational step for consumer electronics brands to maximize the ROI from AI/ML investments and reduce time to action to monetize growth.
A lack of dedicated platforms that constantly fuel innovation with consumer patterns, product utilization intel, market trends, and need gaps will cost brands now more than ever, especially in the area of consumers asking for "new every day."
For decades, consumer insights are powering product innovation. But, in the new age of data abundance, organizations need next-generation decision intelligence systems to synthesize complex synergies and automate real-time actions.Learn more about Advanced Analytics Solutions
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