For consumer electronics brands, product is its biggest marketing channel. However, with cheaper access innovative business models, products are hardly able to differentiate among themselves. The goal of marketers has been refined to establish unique value proposition without biting into the margins. Market share growth is only possible with creation of long-lasting brand value and our integrated marketing decision management solutions helps you achieve the same.Enhance brand value
MDM combines the features of top-down and bottom-up approaches for attribution, that helps you derive strategic actions like budget reallocations, hold-out tests, and operational actions like publishers and key words to buy in an unified environment.
Understand the nitty gritty of consumer decisioning process and optimize your performance marketing implementation to hike the ROI by 2x. Use our continuously trained marketing optimization models, that can boost conversion ratios and campaign reach
Optimize marketing actions with gen AI as a marketing co-pilot. Choose from hundreds of high ROI action mix recommendations on spend mix, holdout tests, campaign content, customer cohorts, etc., and devise an operational strategy each month.
Optimize programmatic buying based on association of publisher - content- consumer - time mood to maximize engagement and minimize conversion cycle. With our pretrained frameworks for programmatic optimization, maximize ad engagement in 3 months.