Shopper Insights Illuminates the Path to Informed Retail Success

Omni-channel customer analytics holds the candle to personalized targeting and illuminates fulfilment strategies, product development, supply chain operations, and store operations

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Shopper Insights are the Key to Tailored Experiences and Targeted Success

An average consumer goes through 7 touch points across channels before a purchase and countless in a failed conversion. Omni-channel shopper insights synthesize their engagement, activity, needs, and decisions to help retailers understand key drivers of consumer progression through the purchase funnel. Retailers are strategically using consumer data to improve store operations, marketing engagement, order fulfilment, demand, and inventory planning effectiveness

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