Top 3 Benefits of IoT Analytics That Businesses Can’t Ignore

Mar 15, 2019

IoT analytics

From consumers in a digitally rich era to enterprises harnessing new technologies, everyone and everything is connected in an internet of things world. IoT analytics has made it possible for businesses to gain actionable insights that can help them improve decision making effectively. Almost all businesses today are looking for real-time data to decide their next step that delivers a competitive advantage. IoT analytics is an analytical approach that involves analyzing data generated by sensors. The potential of these sensors can be deciphered from their ability to collect data about the physical environment. These data can be then combined and analyzed with various other forms of data to identify valuable patterns that can further help businesses in different aspects such as understanding customers behavior, customer sentiment analysis, detecting fraud, and ensuring security.

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At Quantzig, we understand the importance of applying analytics to the incoming streams of data and the impact that it can create for businesses when the volume of data is growing continuously. And to help companies understand and leverage IoT analytics for their business operations, our team of experts have highlighted a few important benefits of IoT analytics.

Benefits of IoT Analytics

1: Helps in identifying inefficiencies

Implementing IoT analytics can enable businesses to turn the big data that they gather into potential revenue. For example, if IoT analytics is used in mining businesses to monitor their processes of production, it can verify accurately whether automated mining systems are performing well or not. If performance is not as expected, it can further help in identifying the part of the process line that fails to yield the expected results.

2: Assist in predicting future trends

IoT analytics solutions are leveraged by many industries today to identify future trends. The energy industry is perhaps one of the major industries that is taking advantage of IoT analytics today. Internet of Things is being used in several ways to improve this industry. One such application revolves around tracking the usage of energy to create reliable estimates of demands in the future. Also, analytics in IoT can help in tracking the performance of different business functions. This is a huge benefit of IoT analytics for the manufacturing industry.

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3: Improves customer analysis and engagement

IoT analytics can help in identifying the trends of customers buying behavior and patterns. By combining Big Data with IoT analytics solutions businesses can track their customers’ buying patterns and their preferences. Also, it can help in sentiment analysis and provide customers the services they are looking for. Additionally, it also enables businesses to promote targeted advertisements to better serve their customers by offering a personalized experience.

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