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3 Benefits of Marketing Analytics That Can Drive Business Growth

Jul 4, 2019

The plethora of data available today makes it easier for businesses to develop new strategies to make smart marketing decisions, retain customers, and enhance customer satisfaction. However, the key to success lies in how accurately companies collect, analyze, and leverage that data to achieve desired outcomes. This is where marketing analytics solutions offer meaningful insights into factors that help drive favorable outcomes. Marketing analytics uses various metrics to gauge the performance of marketing initiatives. Advanced marketing analytics aims at gathering data from all sources and channels and combines it into a single platform. Therefore, to determine the effectiveness and return on investment (ROI) of marketing campaigns, leveraging marketing analytics solutions is essential for businesses. Here in this article, our team of marketing analytics experts has highlighted the benefits of marketing analytics that can help businesses measure the effectiveness of various marketing channels and gain accurate insights on the ROI of their marketing efforts.


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Benefits of Marketing Analytics

1: Gain insights into past events

One of the significant benefits of marketing analytics is that it offers insights into past events and reasons behind the changing purchasing patterns. This, further, helps marketing teams to avoid making the same mistakes as in the past. With the help of descriptive analysis, customer relationship management, and marketing automation platforms, marketing analytics solutions can highlight not only what happened in the past but also provide answers to questions on buying patterns and customer preferences.

2: Analyze current marketing campaigns

One of the significant benefits of marketing analytics is that marketers can measure and analyze the effectiveness of their current marketing campaigns leveraging marketing analytics solutions. Consequently, this helps in making changes to marketing strategies to avoid mistakes or make improvements. Using marketing analytics dashboards to display current engagement levels or the status of new leads, companies can assess the real-time status of their marketing efforts.

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3: Predict the consumer behavior

Predictive analysis is one of the most remarkable benefits of marketing analytics. With the help of predictive modeling techniques such as clustering, regression analysis, propensity models, and collaborative filtering, companies can anticipate consumer behavior. Also, predictive models can be used to target at-risk customers through tailored messages and loyalty programs. Marketers can then utilize this information to execute specific marketing analytics techniques to retain customers.

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