Quantzig Says Business Leaders Should Focus on Big Data and Knowledge Management to Bounce Back from the Crisis: Here’s Why

Jul 27, 2020

predictive modeling

Businesses are fast transforming to adapt to the ongoing shifts in today’s dynamic business world. These shifts have transformed several business processes, generating huge troves of complex data sets that cannot be analyzed using the traditional rules-based data management systems. At the same time, the developments in artificial intelligence and database technology have brought the promises of big data and knowledge management back into the forefront. As such, digitalization driven by artificial intelligence, machine learning, deep learning, and cloud computing will have a profound effect on how businesses process data and share insights.

This article offers insights into the benefits of deploying a big data and knowledge management system and illustrates how it can impact outcomes in the new business era.

Leveraging big data to create business value is not new; however, the effective use of big data is now becoming a key differentiator. Request a proposal to glean insights into how we help our clients gain a competitive advantage.

Analyzing the Role of Big Data and Knowledge Management in the Modern Business Era

A key factor defining success in today’s complex business scenario is the availability of relevant information at the right time, place, and in the right format. Moreover, businesses must know what decisions should be made, when to act on insights, and how these decisions will impact the business outcome. Notably, the growing demand for these insights has fueled the growth of big data and knowledge management systems across sectors, empowering businesses to make smarter decisions that can transform the way they handle their operations and compete in a rapidly evolving marketplace.

Besides, the convergence of data and analytics and the rise in processing power is helping businesses unlock the true potential of big data. The use of big data and knowledge management systems has proven to benefit stakeholders and customer-facing departments across organizations including, C-level executives, business operations, and risk management professionals. However, the real challenge lies in interpreting the huge troves of unstructured data gathered from disparate sources.

 A major challenge for most businesses today revolves around their inability to gather and process massive data sets. Get in touch to learn how we can help you tackle this challenge.

Why is it a Necessity?

Propelled by the paradigm shift towards digital transformation, businesses are now realizing the true potential of knowledge management and AI, and are categorizing it to be a key driver behind the digital transformation initiatives of every business.

A well-defined knowledge management process plays a pivotal role in enabling business transformation by building a sustainable and progressive business culture. Its benefits include the following:

  • Knowledge management and AI help improve productivity while paving the way for development and innovation in processes
  • Big data and knowledge management enable businesses to deal effectively with the changes in the market
  • Implementing a robust knowledge management process can help develop and align strategies with business objectives

As business leaders are leaving no stone unturned when it comes to digitizing end-to-end business operations, few are investing heavily to achieve the same results, i.e., increase revenue, reduce costs, improve customer satisfaction, and mitigate risks. The implementation of a knowledge management system can not just offer the right information to the right people at the right time but can help do so without negatively impacting the tail-spend and productivity.

Request for more information to learn how knowledge management and AI can impact performance in the new business era.

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