Top 3 Applications of Big Data in Marketing That You Should Know About

Sep 19, 2018

Today, the amount of data that is being generated is increasing exponentially. This exponential increase in the data offers both a challenge and an opportunity for marketers. The question of “how to harness and process huge data in lesser time and more innovative ways to deliver detailed insights and enhanced business performance?” can be answered with the aid of big data. Applications of big data in marketing are changing the marketing landscape. With rapid advancements in technology, applications of big data in marketing have become very rampant. Big data coupled with artificial learning helps the marketers to understand the market, modify strategies, and improve decision making in a much better way. Applications of big data in marketing give sufficient insights to explore and analyze market trends, customers’ behavior, and competitor’s strategies. So, now let’s see what the common applications of big data in marketing are, which would help marketers to make wiser and better decisions.

Speak with our analytics experts today to know more about big data applications in marketing.

Applications of Big Data in Marketing

#1. Enhanced Planning and Forecasting

Applications of big data in marketing enable marketers to increase the range and volume of sources of information while enabling real-time forecasting, speeding up reporting, and better decision making. This, in turn, helps marketers to understand how to increase ROI and what to change in the ongoing campaigns. Applications of big data in marketing provide powerful algorithms that help in reacting to changing market conditions. This can further help marketers to improve marketing operations through accurate forecasting.

#2. Better Audience Targeting

When it comes to online marketing, marketers benefit from the availability of a huge amount of targeting options. Applications of big data in marketing provide the ability to tap the geographic and demographic information. This information helps in intelligent targeting.  Also, many companies are searching for ways to measure cross-channel behavior for making the integration of campaigns easier, both offline and online.

Leverage Quantzig’s big data analytics solutions to deliver intelligent, timely actions for your organization that lead to improved customer engagement, increased revenues, and lowered costs. Request for a free proposal today.

#3. Optimizing Campaigns in Real-Time

Applications of big data in marketing allow marketers to optimize their campaigns and improve performance and results in real-time. Big data helps in computing several variables which are difficult for the human brain to compute. Big data technology like algorithmic decision processes is very helpful in optimizing campaigns in a real-time and scalable manner.

Big data in marketing can transform marketing as a discipline by offering the ability to understand customers better, in real-time and on a large scale. Like any new technology that aims at changing the status quo, marketers need to understand it in detail before implementing it.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Structured vs Unstructured Data: A Three Minute Read

Structured vs Unstructured Data: A Three Minute Read

In today’s digital world, businesses have access to more data than ever before. The approach to utilizing these data sets effectively can play a crucial role in driving business success. Therefore, businesses must enhance data collection and analysis to ensure they...

read more
Most Promising Healthcare Innovations for 2021

Most Promising Healthcare Innovations for 2021

COVID-19 has accelerated the adoption of virtual healthcare services by more than five years leading to a 70% increase in demand for digital health services post the outbreak. Evidently, the healthcare industry has fast-forwarded in several areas in the past year,...

read more


Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.


Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.