Food from Thought – Big Data Revolution in the Food Industry

Aug 31, 2017

Frozen Yogurt

The food industry across the world is facing an interesting challenge. The world population is constantly on the rise whereas agricultural land is on a steep decline due to urbanization. To tackle such problems, key players in the food industry are resorting to vertical farming, genetic engineering, and most importantly big data. The explosion of data in the field of agriculture and food processing regarding seed type, soil type, climate, and other agri-supply chain data can help drive decision making, which, in turn, can transform the value chain of the food industry. Here’s a look at how big data can bring about a revolution in the food industry.

Precision Agriculture

The advent of GPS and GNSS technology has enabled precise location tracking of field maps to measure variables such as crop yield, terrain topography, organic matter content, and moisture levels. Such data helps the farmers in effective water management, waste minimization, crop yield increment, and minimizing environmental impact. The data captured from thousands of tractors on farms across the world can then be collected and analyzed in real-time.

For more information on big data and its implication on food industry, speak with our analytics experts now.

Accurate Information and Forecasts

The food industry depends on accurate forecasts and right information to maximize crop yield. Integrating information relating to soil, weather, and market prices with granular data can provide inputs to optimize the agricultural input factors. Additionally, optimizing the agricultural input factors increases the crop yield, optimizes resource usage, and lowers cost.

Food Safety and Traceability

Big data is set to change the landscape of the food industry by enhancing food safety and traceability. Big data along with IoT proactively monitors the condition of food right from the farm to fork and sends out an alert when discrepancies are found. As a result, consumers are always assured of the food quality and food wastages are minimized.

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