The e-commerce industry is growing at a breakneck speed – making it essential for the market players to adapt their businesses to the emerging ecommerce trends to stay abreast of the growing competition. The businesses in the e-commerce space can leverage these ever-changing ecommerce trends to devise an effective marketing strategy. The evolving ecommerce trends help businesses to drive customer engagement, acquire new customers and retain existing ones, build consumer loyalty to expand their market share.The market landscape is always changing, thus making it essential for organizations to integrate these emerging ecommerce trends to achieve success and sustain their business model.
#1 Ecommerce trends – Introducing Technology
Of all the emerging ecommerce trends that companies should embrace, technology adoption is the most important as it helps businesses to stay ahead of the competition. E-commerce businesses offer a factor of convenience and wide range of options to consumers, thereby gaining an advantage over their brick-and-mortar counterparts. E-commerce platforms can leverage emerging technology to create brand differentiation to gain a competitive advantage.
#2 Ecommerce trends – Personalization Improves Customer Experience
The major challenge faced by e-commerce platforms is the abandonment of shopping cart by customers. The solution is to improve on-site and off-site customer experience by using personalization and automation technologies. E-commerce players can make use of consumers browsing history, interactions with the website, and utilize the web and social media analytics tools to create and send automated personalized messages that encourage them to shop with them. Businesses can build personalized communication materials to connect to their customers, encourage them to make a repeat purchase, seek customer feedback, make suggestions based on their browsing history and past shopping data, thereby building brand engagement.
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#3 Ecommerce trends – Targeted Advertising on Social Media
Targeted advertising is a method through which e-commerce businesses can target potential customers with a certain trait, based on demographic factors or user location to maximize the ROI on total advertising spend. Marketers should leverage the benefits of targeted advertising on social media to ensure their advertising campaigns reach the appropriate audience. These evolving ecommerce trends offer valuable opportunities for businesses irrespective of their size; thereby, making the e-commerce space dynamic and highly competitive in nature.