4-Step Checklist for Making Customer Lifetime Value Effective

4-Step Checklist for Making Customer Lifetime Value Effective

Calculating what a customer might be worth is alluring for managers and marketers alike. This clearly answers why customer lifetime value(CLV) is so popular in many industries. For the unacquainted, customer lifetime value represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. […]

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